Traditional radio, TV, and print advertising simply no longer deliver the bang they once did. Why? Because we’re meeting our news, entertainment, and business needs from the Internet – now more than ever. And because online media has laid out new ways of reaching out to other people. Don’t limit yourself to 30-seconders on the local radio station or to barely readable print ads. Get the most out of your advertising or marketing budget by maximizing the Web. Online is where you find the people who need and want your products and services. Note the emphasis on people: not just “click-throughs”, “conversions”, “likes”, “retweets” and other faceless variables that you would typically find in an Internet marketing report, but people. This understanding is what separates Lakeshore Branding from the rest. Sure, our ultimate goal is to drive sales to you and grow your business – but we do so with the people who visit your site in mind. Social Media – Read the full article
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Like it or not, Instagram is pretty big right now. It’s cool. It’s cross-platform (available for Apple and Android devices). It has a lot of users (about 30 million – and growing). It takes beautiful pictures no matter what your level or experience in photography is. Let’s not forget, too, the fact that the photo sharing app was acquired recently by social networking giant Facebook for approximately $1 billion in cash. If you’re managing or marketing a business, it makes perfect sense to use Instagram as a marketing channel of sorts. The only question is: how? To answer that, Lakeshore Branding came up with this quick guide on how to use Instagram for your business – and enhance your visibility on the Web. If you’ve only gotten started with the app, we hope you find these tips useful; if you’ve been at it for awhile now, let us know in the comment section below how you think Instagram supports your – Read the full article
We stand in a society incessantly connected to each other through virtual networks. One may wonder why virtual (Web-based) platforms are popular and the reason solely lies in the fact that they offer a variety of applications that help people share and connect with one another, which has always been the core needs of society. With greater technology, speed and living standards, the social networking sites help cater to newer demands and go beyond physical get-togethers. It is this platform that unites people and hence, has immense potential for online marketing and advertising. A brand is a brand because of the support – and recognition – it gets from people. Social Media Interaction and Competition One of the latest methods adopted by marketers is to engage audiences in contests and interactive competitions, giving away their commodities for free. Or, alternatively, these contests may engage people by giving away various other articles, trial offers, commodities, etc. These are becoming increasingly popular – Read the full article
Facebook’s photo sharing feature has become increasingly popular among Web users. This feature has enabled people to share their special moments with their family and friends all over the world. Besides individuals, businesses have also taken advantage of Facebook photo sharing as a social media marketing tool to promote their products and services. The following are some guidelines that will help you use Facebook’s photo sharing feature more effectively. Name your albums Facebook automatically stores uploaded photos into an ‘untitled album’ (usually with the date of upload). You can change or arrange such albums easily according to your personal needs. When creating an album, the first thing to do is to appropriately name the album. Facebook automatically names albums according to the date when they were uploaded. However, a name such as ‘August 8, 2011’ is not likely to grab anyone’s interest. Therefore, select titles which are catchy and relevant to the photos contained in the album. Customize the album – Read the full article
Online Lead Generation It’s time to take the guesswork out of your marketing and sales cycles. Connect to your target audiences and your customers with Lakeshore Branding’s online lead generation solutions. Leveraging state-of-the-art lead generation tools – coupled with a rich, multi-industry customer acquiring network brought by our many years of experience in the business – we deliver the most qualified leads in order to help you grow. Our team works with you as we: Craft custom lead generation strategies Streamline your lead qualification process Build your customer acquisition network and database Introduce your products and services to people who have a genuine interest in them Improve your conversion rates (prospects are always prequalified before you receive the lead) Implement organic SEO and paid search results strategies Update your lead tracking forms Track your progress with our advanced reporting systems and easy-to-understand lead generation metrics Call us today at (312) 229-0038 and let us help you drive the right people – Read the full article
If you’re going to ask us here at Lakeshore Branding which e-commerce platform we would recommend, there’s one answer: Magento. Why? Because it’s loaded with powerful features to help you drive sales: features like product browsing, analytics and reporting, catalog and order management, secure checkout, international support, and an array of marketing promotions and tools. (You can find out more about the platform here.) We’ll understand, though, if you choose to go with something else. Hey, to each his own, right? And there are loads of e-commerce solutions and shopping cart systems to choose from. One of these is OpenCart, an open-source e-commerce platform that’s as feature-rich, easy-to-use, and search-engine-friendly as Magento. Frankly, you won’t go wrong with either. We’ll even help you out developing your online store if you like. Anyway, like Magento, OpenCart also enables you to customize the way your online store looks and works. Because it’s an “out-of-the-box” solution, you can just install it, choose your – Read the full article
WordPress was first released in 2003 by Matt Mullenweg. Yes, it’s that long ago. Before Facebook even happened. Since then, it has grown to host, as of late last year, around 15 percent of the world’s top 1 million websites. It has also been downloaded over 65 million times! But if you’re still looking for reasons that will convince you to build – or redevelop – your website using the WordPress platform, we won’t shy away from giving you several: WordPress isn’t just for blogging. It’s flexible enough to power your business website, your e-Commerce site, your product and services page, your social networks (check out our recent post on BuddyPress), your anything. It’s simple and pretty easy to use. If you know how to use Microsoft Word, you’ll know how to use WordPress, which has its own WYSIWYG editor to aid users who prefer not to use codes (like HTML). Training a client on WordPress site administration is also – Read the full article
