How the World Searched and Tweeted in 2010 According to Google and Twitter

On December 14th, 2010, wrote:

Search giant Google and social media giant Twitter both recently released year-end reports that indicate how the world searched – and tweeted – in 2010. Google Zeitgeist 2010 The annual Zeitgeist report, which represents an aggregation of the search terms that people have typed into Google Search over the past year, offers insight on 2010’s fastest-rising global search trends, in categories that include news and events, people, entertainment, sports, consumer electronics, food and drink, health, maps searches, and even humanitarian aid. Here are some of the search terms that you will find in the Google Zeitgeist 2010. For the complete list, visit the Google Zeitgeist 2010 home page. 10 Fastest Rising 1. Chatroulette: A Russian-based chat website that pairs random strangers from around the world for webcam-based conversations. 2. iPad: Apple’s tablet computer, which was released in April 2010 and generated sales of 3 million units in 80 days. 3. Justin Bieber: The 16-year-old Canadian pop singer who released his – Read the full article

Celebrities Boycott Social Media to Raise Funds for HIV/AIDS Victims

On December 3rd, 2010, wrote:

In a new social media marketing ploy – call it the “Twitter Boycott” strategy – the Los Angeles Times reports that social media superstars Lady Gaga, Justin Timberlake, and Ryan Seacrest, among many others, are boycotting all social media sites until $1 million is raised for the charitable foundation, “Keep a Child Alive.” The “Keep a Child Alive” charity, which is dedicated to providing life-saving anti-retroviral treatment, care, and support services to children and families affected by HIV/AIDS, is fronted by talented singer and new mother Alicia Keys. The concerted sign-off of leading celebrity Tweeters and Facebook “friends” – what is described in the campaign as “digital death” – is slated to remain in effect until the $1 million target is met. In addition to swearing off all social media activity, the altruistic celebrity superstars will post “final tweet and testament” videos to the “Keep a Child Alive” website. Lady Gaga’s final tweet is already live on their website. The often – Read the full article

Lessons from Lady Gaga on Viral Video Success

On August 3rd, 2010, wrote:

Do you know that Lady Gaga has the most viewed YouTube video of all time? Yup – her “Bad Romance” music video is right on top of the list, beating hugely successful viral clips like “Charlie Bit My Finger” and Justin Bieber’s “Baby”. One can only dream of getting half as much as – or even a quarter of – the 212 million views that she has so far notched. And why not? Companies, brands, retailers, aspiring artists, ad agencies, and Internet marketers know very well how viral marketing – and YouTube – can spell instant success and bring new opportunities to their business. So let’s take a look at what Lady Gaga is doing right. Her barely three-months-old video, “Telephone”, already has close to 50 million views, so it might be a good idea to break that down a little bit and see for ourselves how we can make our own online video content more viral. Use the power – Read the full article