What Can Google AdWords Do for My Business?

On April 26th, 2013, wrote:

As the owner of a  small business you already know that marketing is the key to reaching customers or clients. Your reach is only limited by the quality of your marketing efforts. Google AdWords is an important part of any online marketing strategy as the tools Google provides can help you whether you use their paid service or not. What is Google AdWords? Google AdWords is a tool that helps you reach your target demographic in advertising. You can use the tool to gauge the number of times people are searching for words that are on your website or that are about your topic. You enter the word, find the best combination, then set up a campaign through the service. You can set a minimum amount to spend on the AdWords campaign. The amount spent determines how often your ad will appear. What Does it Do For Me? What AdWords does for a business is increase the company’s reach. While this – Read the full article

How To Optimize Your Site? ‘Keyword’ Brainstorming

On February 20th, 2013, wrote:

Let’s talk about choosing the right keywords for your website. Why is it necessary? First of all, it’s a guarantee of the traffic to your site. If your site is in the Top 10 for any of highly competitive search queries, you are likely to have high traffic and visitors to your site. After making up a semantic kernel, which in fact means choosing the right keywords for your website, you will be able to analyze the ‘keywords’ that will be used for creating a webpage or for further website optimization. Such analysis is extremely important if you think seriously about optimizing your website. Thus, you will be able to understand what people need and not to think about the number of people that you will be able to ‘trap’. The selection of keywords is required not only for your resource promotion but also for searching ideas, which in the future can turn into various sections or pages on your – Read the full article

SEO Anchor Text Best Practices

On February 3rd, 2013, wrote:

One of the pillars of SEO is linking, and the links are valued mainly based on the anchor text. Anchor text is the text that is displayed as hyperlinks. In other words, anchor texts can be called as the text used as a wrapper for hyperlinks. Anchor text is usually underlined and appears in blue by default. However, you can choose different colors for it and determine if it needs to be underlined or not. The importance of an anchor text in determining the value of the link is tremendous and hence it is the topic of discussion whenever SEO is being discussed. The anchor text is responsible for telling the readers where the link will take them to and so it needs to be relevant to the subject matter of the webpage it deals with. Length The length of the anchor text should be ideal. Gone are the days when short anchor texts were recommended. People have started using – Read the full article

Top 5 Techniques For Effective Keyword Analysis

On November 12th, 2012, wrote:

Internet marketing industry has grown rapidly during the last decade. It has generated numerous job places and brought millions of dollars to many people around the world. However, success on the Internet never happens out of thin air, and it takes a lot of time and effort to make a website work. Although many people mistakenly believe that the most crucial element of any website is its design, the true bread and butter of any online enterprise is the keyword analysis. It is a preliminary thing to consider when taking any kind of business online. At first glance, keyword analysis may seem like a very challenging task requiring special skills and knowledge, especially for novices. However, with simple tips and techniques we are going to describe in this article, analyzing keywords and writing content turns into an exciting pastime. So, here is a list of suggestions on boosting your website’s efficiency. #1 Befriend with a Keyword Analyzing Tool A good, – Read the full article

How Car Dealers are Marketing on Twitter

On June 20th, 2012, wrote:

Twitter is one of the biggest social media sites in the world and to be frank, it’s rather addictive and fun. It’s also a great platform for car dealerships to establish their brand and participate with current and prospective customers. You can use Twitter as a social media marketing tool to announce any special deals or news about your auto dealership. Experts also believe that a strong social media presence may even influence organic SEO rankings. Here are a few tips to help you make the most of your Twitter account. Your Twitter Handle If you have an official company name, you will want to select that as your Twitter handle. Your handle is also known as username and this will be seen by others. Your Description Every Twitter account has a description field right under your handle, with a brief summary of what you are all about. It’s a good idea to include some prominent keywords in this section. – Read the full article

Top 5 Adwords Default Settings to Optimize for Improved Performance

On January 6th, 2012, wrote:

A potential pitfall for many new Adwords advertising is simply the false pretense that Google’s default Adwords settings are in the best interest for all advertisers. That’s simply not the case. Here are a handful of tips that can take just minutes but provide a significant lift in your online advertising campaign performance. 1. Review your location and language settings Google defaults each new campaign to target theUnited StatesandCanada. If you don’t ship internationally, this is a clear opportunity to narrow your targeting. If you are a localized business serving a specific area there is further opportunity to narrow in your focus by targeting a specific state, city or even specific mile radius surrounding your business location. Advanced Tip* If you are targeting multiple countries, set up separate campaigns for each country. Each geographic area will perform differently due to variances in search behavior. Separate campaigns will provide you much deeper insight into each location’s performance and allow for smarter decisions – Read the full article

Good SEO Copywriters and Blue Diamonds Have a Lot in Common

On December 9th, 2011, wrote:

SEO copywriters can be placed into three broad categories: Those who write for users. Those who write for search engines. Those who try to blend the two.   Copywriters who actually succeed in the third category are like blue diamonds: rare and extremely valuable. Search engines don’t care about grammar, punctuation, and sentence structure. They don’t care for eloquence. Instead, they care about keywords. Search engines are crows and keywords are bright, shiny objects that gleam amid reams of text. Search engines zero in on the keywords and proudly display them in search results. That’s why keyword research and matching keywords to specific website pages is so important. It’s why some copywriters are reluctant to stray too far away from keywords; some will even use the weird combinations that keyword tools provide – e.g. “recipe lasagnarome” – instead of boldly splitting them up into a coherent sentence. Unfortunately for these writers, people don’t care about keywords, but they do care – Read the full article

How to Build an SEO Strategy for Small Business Websites

On October 18th, 2011, wrote:

Small businesses have a daunting task as they compete with larger companies that boast more resources and staff. How can a small business compete for a share of the search engine market with so much stacked against them? Here are some tips on creating an SEO strategy for your small business: Learn from the Competition Promodo’s SEO specialist Anna Moseva suggests starting your small business SEO strategy with a thorough analysis of the competition. You’re probably familiar with piecing together keywords on Google in order to figure out what people are searching for and what’s already out there by way of content, but Moseva advises that you take the top 20 results in Google and analyze their Alexa Rank with the SEO Quake plugin for Firefox. Once you know the top sites among your competition, you can analyze the kind of traffic they generate and which keywords and adwords are linked to their sites at SEM Rush. This technique will – Read the full article