As we’ve mentioned in an earlier post, keyword selection is one of the most important factors in creating a successful PPC campaign. In the world of pay-per-click advertising where you simply have to get the most of your advertising dollars, it pays to be choosy – and to be smart and savvy, instead of reckless, [...]
Internet marketing is generally broken into three areas- Research, Implementation and Tracking. Research includes using tools such as wordtracker, SEO Book or Google Adwords Keyword Tool. There are dozens of keyword tools to choose from but we like these because they are very easy to use and they supply the information that help us make [...]
Lakeshore Branding is a steadily growing internet marketing and web design company here in Chicago. We are currently seeking summer interns to assist with various tasks. This is a part-time, unpaid internship of around 16 hours per week (or more if desired).
Small business owners will have heard all the rave and buzz about Twitter, and how this microblogging site can help enhance their respective brands. But if you’re not particularly adept at social media, you might be hesitant to dedicate your time and spend all your efforts on something you’re unsure of. Don’t worry; it’s perfectly [...]
A PPC – pay-per-click – campaign is not for everyone, but when it works for you, then you’ll find out how it can stretch your advertising dollars and realize your sales potential. We wouldn’t go so far as to say it’s hugely underrated, but PPC can work in a way that helps your local business [...]
Marketing research isn’t what it used to be. It has expanded to include the world of websites, blogs, social media, online advertising, and other web-based media. The great thing about this all is that there are lots of tools you can use conduct market research and gather competitive intelligence. Our top posts on Lakeshore Branding [...]
Looking to stretch your advertising dollars? Try implementing a PPC (pay per click) campaign. It’s cheap. It’s ideal for small businesses. It’s not as costly as producing a full-blown advertising or Internet marketing campaign. It’s also can be very effective if executed correctly. Getting your money’s worth on PPC advertising means coming up first with [...]
The keywords people search for the most on search engines in your niche or industry are not always the most profitable keywords to focus on for your business. This is at the heart of Chris Anderson’s concept of ”the Long Tail” from his groundbreaking 2004 Wired article and his book of the same title released [...]
