How to Use Google Alerts to Help Build Your Brand

On August 4th, 2012, wrote:

Although Google Alerts have been available for quite some time, many individuals and businesses are still ignoring the branding benefits that the tool can offer. This could be because companies are too preoccupied with other strategies, they don’t understand how Google Alerts work, or they have a false understanding of how they work, but the tool is actually quite easy to use and implement into your current branding strategies. Social media and link building is only growing, so it’s important that you know what is said about your company on both fronts. How Google Alerts Work Google Alerts work to do just that—alert you to a time when something is mentioned on the Internet. The service is free and allows you to type in any word or phrase that you wish you track online; most companies start with their company name and eventually branch out to track their competition or a few of their keywords. Google Alerts will then send – Read the full article

Are Your Search Engine Ads Looking Sharp or Falling Flat?

On May 15th, 2012, wrote:

Your online ad is running regularly. It gets a few clicks each time it runs, but you know it should be doing a lot more to promote your business. Unlike traditional ads, which appear before large numbers of people who may or may not respond to it, search engine ads (online advertising) only appear in front of people who have already shown an interest in the product or business.  However, this level of targeting is only possible when the right elements are in place. Why isn’t my ad working? The ultimate goal of any ad is to generate sales and revenue. If your ad isn’t delivering the results you want, take a look at some of these possible reasons. Keywords: The keywords you use to place your ad need to be broad enough to appear on multiple searches, but specific enough to accurately reach your intended market. Copy and Graphics: You only have a few seconds to make your pitch, so make – Read the full article

Managing Your Google AdWords Budget

On May 14th, 2012, wrote:

Google Adwords gives you a lot of freedom about how you wish to spend your pay-per-click advertising cash, and it is knowing these methods in and out that can allow you to squeeze a lot more bang for your buck out of a limited online advertising budget. The key is continual testing, measuring and adjusting. With Google Adwords you can set limits on your budget in a number of ways. You can set a daily limit and a limit on the cost of individual clicks. Using these options can stop your advertising from running out of control, but it also needs to be done in a measured way. If your daily budget is low when compared to the cost of your keywords, then your advertisements will not appear every time there is a matching search, such that they will begin to appear more sporadically. This will affect the general throughput of visitors to your site through Adwords. Tips on Managing Your Google AdWords Budget Setting – Read the full article