The times they are a-changin’. And so are newspapers. In a move that might soon herald the next era in journalism and news publishing, and in what could propel Apple iPad as a true game-changing tablet device, Apple and News Corporation are set to launch a highly-anticipated tablet-exclusive digital newspaper called The Daily. According to reports by Yahoo! News’ “The Cutline”, Apple chief executive Steve Jobs and News Corporation’s will introduce The Daily in an event expected to take place on January 19 at the San Francisco Museum of Modern Art. Reports that Murdoch was investing in a tablet publication had first spread summer of last year. It has since continued to take shape at News Corp.’s New York headquarters, with the company reportedly having hired as much as 100 journalists – from media firms such as the New Yorker, The Daily Beast, The New York Times, Forbes, AOL, and Politico – and committed $30 million for the first year – Read the full article
The last couple of years, the world’s economy has seen a roller coaster ride, caused by recession and financial meltdown. Businesses have been badly hampered by these global recessions. People have lost their jobs. Right now, I believe, we are going through another recession; fortunately, the impact doesn’t seem to be as serious as the previous one. There are significant damages seen coming via this ongoing recession, but there are also ways to survive. Thanks to the World Wide Web, people have found a number of opportunities to sustain their careers and livelihoods despite the bad time. These include opportunities in the SEO or search engine optimization industry. Your expectations from an SEO career should be realistic. Your success may very well depend on the clients that you have: if they belong to recession-affected industries like that for financial services, real estate, and automobiles, don’t be surprised if you don’t get a lot of business or a big budget. Keep – Read the full article
Thanks to our good friends over at the social media networks, individuals can create personal brands better than ever. Though you may not know it, your actions on social media accounts give the public a certain image of you. This is probably most true for those who are very fluent in social media—continually connecting and commenting with others on the web who enjoy similar websites and articles. However, a personal brand works just like anything else in life: having one can be very beneficial; not having one can be damaging, and vice versa. A good way to think about a personal brand is like a resume. In a sense, a resume is a document that explains why you are one way and not another—you’re good at math because you studied it in college; you’re a loyal employee because you stay at your jobs for over one year, etc. In other words, creating a personal brand through social media is becoming – Read the full article
The process of establishing and enhancing your presence on the Web takes a lot of time – time that you, as a startup or small business owner, may not have. It also requires a full range of skills: content writing, online networking, search marketing, project management, web design, programming, etc. – things that you also might not have a lot of experience with. Sure, it’s convenient to hire dedicated full-time staff members to perform a bunch of Internet marketing jobs for you – but is it really always worth it? Wouldn’t that deplete your resources, as well as the money and the infrastructure you need to run your business? We’re still in the midst of recovering from the recession, after all. Surely, there must be a better and more cost-effective alternative. Like outsourcing. If you think that outsourcing – online – might be a worthwhile option for you, there’s a marketplace where you can find freelancers and hire them on – Read the full article
Launching a new product? Opening a new branch or office? Headlining an event? Just won an industry award? Take advantage of the fact that you’re making news – go write a press release. Not only does this classic PR strategy earn you an opportunity to gain free publicity (so you won’t have to pay $15,000 for advertising placements); a press release also allows you to reach a wide audience through the media. You get to keep the brand fresh in their minds, and you’re able to enhance the visibility of your business, too. A press release is your opportunity to get a message through – without having to use hard-sell techniques, sales pitches, and marketing buzzwords. These days, it’s a best practice to optimize your press release for the Web. Why? Well, there are a bunch of reasons why – like reaching potential customers who don’t necessarily keep an eye out for items in traditional news media (newspapers, radio, TV), – Read the full article
The Apple iPad has been revealed recently – in a highly publicized keynote address delivered by Steve Jobs – and while critics are quick to point out the upcoming tablet’s flaws, we’ll focus here on one of the reasons why the Apple iPad can be a potential game-changer. Apple claims that the iPad is the best way to experience e-mail, and the tablet sure has enough features to back that up. Equipped to provide a reading experience unlike any we’ve had before for a large-screen device, the iPad is poised to benefit everyone who uses e-mail: businesses, entrepreneurs, e-mail marketers, and individual users. Of course, as far as Internet marketing is concerned, there’ll never be a better time to design and launch e-mail campaigns. Cleanliness The Apple iPad seems to have been designed for users who want a relaxed and engaged reading experience. Unlike most web and desktop e-mail clients out there on the market, the iPad – with its – Read the full article
States have been trying for years to find ways to collect taxes from online sales, which continue to grow at a rate of about 10 percent a year. States are now losing out on $20 billion annually in taxes they would be collecting if all online sales were happening in physical stores. The Illinois Department of Revenue estimates that they could collect $153 million per year with an online sales tax as proposed in Senate Bill 3353. In 1992, the Supreme Court ruled that states could not force retailers to collect sales taxes unless they had “nexus” — a physical presence in a given state. That doesn’t apply to operations such as Amazon that don’t run physical stores and do all their business online. What does this mean? There are approximately 8,940 affiliates in Illinois representing 4.47% of all US affiliates. In 2008 Illinois affiliate marketers earned $78.6MM and paid $2.35MM in state income taxes. As an active member of the affiliate – Read the full article
In its effort to bring together today’s most dynamic business leaders and entrepreneurs, Business Network Chicago (BNC) is holding a panel discussion on Wednesday morning to help business owners and professionals establish themselves and foster successful relationships in the city’s business community. Entitled “Panel Discussion on What does it take to run a small business”, the event will be held on February 10 at the Wells Fargo Advisors, Adams and Canal, 3F South Riverside Plaza in Chicago. The agenda is to share resources, best practices, and experiences crucial in supporting BNC’s members – startups, small business owners, and solo entrepreneurs, among others – and helping them lead a successful company. The discussion will feature four panelists: Pattie Cagney Sheehan, marketing and advertising professional and cancer recovery advocate; Donald Strzepek, owner of leading Chicago jeweler The Tucker Company; Priscilla Taylor, owner of a Maui Wowi Hawaiian Coffees & Smoothies franchise; and Lakeshore Branding’s very own Chris Campbell, visionary entrepreneur and SEO – Read the full article
