Thanks to social networking sites like Twitter and Facebook, charity is moving beyond direct mail, newsletters, and door-to-door campaigns. It has gone “non-traditional” – and so have forms of giving. What d’ya know: social media has churned out something we may aptly refer to as ‘social good’. This came to record-setting light in the recent #BeatCancer campaign. You might have heard of it. Actually, you may have participated in it. Here’s how the fundraising effort went. For every Tweet, Facebook status update, or blog post containing the #BeatCancer hashtag, eBay/PayPal and MillerCoors pledged to donate one cent to cancer research. The campaign went viral, mobilizing raised social media users everywhere. On October 16 to 17, #BeatCancer raised significant money for several cancer charities – to the tune of over $70,000, actually – and set the Guinness World record for the most social mentions in a 24-hour duration: 209,771. Not all have set records, but more and more fundraising initiatives are – Read the full article
Google Analytics, the free web analytics solution that generates detailed statistics and reports about visitors to a website, recently announced a set of powerful new features that build on last year’s enterprise-class launch. Google says that the features – which will gradually be incorporated into Google Analytics accounts over the coming weeks – focus on three key areas: Intelligence: Google has made significant changes that enable users to understand their data better. It has launched the first phase of an algorithm-driven engine – Analytics Intelligence – that provides users with automatic alerts whenever significant changes happen in their data patterns (metric or dimension). Moreover, users can customize these alerts, so that they can tell Google Analytics what to watch for. The automatically combed data saves users time and brings to light traffic insights that users may find most crucial. Powerful options: One previous limitation of Google Analytics involved collecting visitor information for websites browsed through mobile phones. This was due – Read the full article
Before the Internet, businesses used to include their listings in local business directories. Remember the Yellow Pages or the Blue Book? You might think they’re old-fashioned now, but actually this process of finding local businesses simply evolved into online local business listings. Search engines are showing local business results that specify industry specialties with a geographic focus, which are getting more and more precise every single day. And you know what? Local search is poised to become even bigger, thanks to the continued growth of online maps, mobile browsing, local search engines, city guides, online review sites, and geo-location services (like Facebook Check-Ins, Foursquare, Google Places, etc.). Local Search and Local SEO All these make local search or local business SEO a must for your business. Whether you like it or not, you have to get listed. Lakeshore Branding is ready to help. Our team optimizes your local search information and listings, so that when customers conduct a local search, – Read the full article
