Generic TLDs Reinvent Digital Brand Strategy

On December 20th, 2012, wrote:

Up until now, the internet has mainly been dominated by 21 Top Level Domains (TLDs), which are mostly .com sites. A top level domain is the end portion of a web address (e.g. .com, .net, .org, .biz, and .gov). However, this has recently shifted with the introduction of many generic TLDs (gTLDs) into the internet landscape. By 2013, there will be thousands of gTLDs(e.g. .nyc, .taipei, .apparel, .hotel). Come 2013, we will have a new internet generation which will require that digital brand experts redevelop their marketing strategies. Digital branding teams will need to reconsider which domain names are the most useful to use, as well as which social media outlets and apps are worthwhile to invest in. Life for Chief Marketing Officers will become much more complicated, because .com sites will no longer be the default option. Instead of monitoring 21 Top Level Domains, they will need to monitor the integrity of their brand across 1,400 gTLDs! This upcoming – Read the full article

Tips For Internet Marketing Success

On December 11th, 2012, wrote:

Internet marketing can sound intimidating to some people because they have this preconceived notion that you need to be a computer geek or someone with a fancy IT degree to be able to do it. The good news is that if you already have a website – which in itself is an achievement – then you can handle internet marketing. Internet marketing is simply marketing on the internet. The core principles of marketing remain the same as with a brick and mortar business. The difference is the way you go about accomplishing your marketing objectives. Here are the basics. Customers to You The last thing you want to become in business is the best kept secret. Search Engine Optimization (SEO) allows you to direct massive traffic to your website. A search engine is how people find stuff on the internet (Google).  Having a high ranking in the seo results makes it easier for people to find your business. Use keywords – Read the full article

Top 5 Techniques For Effective Keyword Analysis

On November 12th, 2012, wrote:

Internet marketing industry has grown rapidly during the last decade. It has generated numerous job places and brought millions of dollars to many people around the world. However, success on the Internet never happens out of thin air, and it takes a lot of time and effort to make a website work. Although many people mistakenly believe that the most crucial element of any website is its design, the true bread and butter of any online enterprise is the keyword analysis. It is a preliminary thing to consider when taking any kind of business online. At first glance, keyword analysis may seem like a very challenging task requiring special skills and knowledge, especially for novices. However, with simple tips and techniques we are going to describe in this article, analyzing keywords and writing content turns into an exciting pastime. So, here is a list of suggestions on boosting your website’s efficiency. #1 Befriend with a Keyword Analyzing Tool A good, – Read the full article

Key Difference Between Search Engines And Search Directories

On October 15th, 2012, wrote:

Search engines and Search directories are common buzz words in the internet era. The invention of web and search mechanisms draw people to go on the internet to surf and browse. Oftentimes, sharing useful information through rich content oriented blog sites, social networking sites, etc., the abundant information resource is available online by means of Search engines and search Directories. Let us examine the key differences between the two, as we are normally caught using these terms for our convenient marketing purposes. Search engines A database can simply be described as the collection of information in human readable format. The collection is similar to how books in a library are categorized and kept for easier reference. For search engines, “robots” build the database in the same way a spider builds its home, wherein the robots add the information to the database by visiting a website. Search directories Search directories are man made resources wherein real people actually edit and manage – Read the full article

Top 10 Mobile Apps for Online Marketing

On July 27th, 2012, wrote:

The most prolific marketing campaigns today happen on the Internet. After all, why pass up an opportunity to reach out to thousands of people inexpensively and quickly? If you don’t yet have the resources to hire Internet marketing professionals or SEO rockstars, don’t worry: just use your smartphone as your essential marketing tool. Check out these mobile apps that will help you in enhance your presence on the Web and drive your business: Raven Tools It’s a free (but there is a subscription charge) and all-inclusive toolkit, with an on-the-go dashboard for all of the website campaigns you’re managing. Raven Tools also covers SEO indicators often ignored by other similar apps: social mentions, connection between marketing expenditure and incomes. Yelp (for Mobile) Users can interact with business owners in this app, so you should use this to listen to what your customers are saying. Keep checking in to spots where you go often and write good reviews. The ripple effect – Read the full article

Getting Funding For Your Start-up

On July 21st, 2012, wrote:

There used to be two ways young people imagined having a dream life and making their fortune: either to become a sports star or a rock star. Today you can add another route to that list: the tech star. Having a great idea for a social media venture, or coming up with a design idea with a specific technological application, is now an established route to fame and fortune, and a new generation now looks up to a different set of role models the like of which simply didn’t exist a couple of decades ago. Of course, inspiration can strike at any age. It’s not only teenagers starting out on their life path that might have an idea for a great project, but children and adults are just as capable of reaching that ‘eureka’ moment we all crave. The dream In the fields of technology and the Internet, the ‘startup‘ company has built up something of a legendary status. A – Read the full article

The New Consumer Delivers a Powerful Wake-Up Call

On June 20th, 2012, wrote:

Let’s talk a moment about the traditional marketing model, the one most of us started out with. It was primarily a one-way street, with advertising flowing from companies to consumers. People watched television, saw ads, and chose which brands to buy. These days, a lot has changed. Enter the new consumer: smart, savvy, and social. This is a consumer who uses mobile Web while shopping to find the best products, who gets referrals from friends on social media, and who researches brands on Google. This new consumer is likely among the 86% of the population who no longer watch television commercials, and also probably throws away direct mail as being irrelevant and unwanted junk. In short, this is not someone you’re going to woo with old-style outbound marketing campaigns. You have to bring something more to the new consumer, or better yet, find ways to bring the new consumer to you. In recent years, we’ve seen a significant shift toward – Read the full article

Famous SEO Phrases

On May 22nd, 2012, wrote:

I hate to start off with an apology but I am sorry for lying. I have to admit that I lied in the title of this article. These aren’t famous SEO phrases at all. Instead, they are famous phrases which could have been said about SEO (search engine optimization) if you use a bit of imagination. I could tie myself up in knots here trying to explain what I mean so let’s just get started instead. A Superior Man is Modest in His Speech but Exceeds in His Action – Confucius Some people see SEO as being like some sort of black art which is carried out by untrustworthy charlatans. Clearly this isn’t usually the case but a good tip to avoid propagating this image is to avoid claiming to do things which are impossible. It is far better to give a realistic idea of what you can do for a customer and then strive to better that than to – Read the full article