How to Make Sure Your Site Doesn’t Lose its PageRank

On July 9th, 2012, wrote:

Enhancing PageRank (PR) is a crucial practice in the world of SEO and Internet marketing, because the link analysis algorithm rates the importance of any given website. While there are many ways to make sure that your website receives the kind of initial attention necessary to become a global player, the fact is that your website requires constant maintenance in order to keep up a good PageRank. And the value of your PR can never be underrated. There are a few ways that you can boost your visibility, but the truth is that if the major search engines do not deem your website to be important or worthy of the attention of your users, you are most likely going to fail. And if you think that your website is losing the admiration that you may have been building up, then it is likely that your PageRank has been dropping without you knowing. All this is a scary state of affairs, – Read the full article

Building Business Relationships to Build a Stronger Company

On July 5th, 2012, wrote:

The Best Business Relationships Are Personal. Today and every day, make your people your first order of business. Fledgling entrepreneurs frequently make an extremely dangerous, sometimes fatal mistake: they devote so much time to perfecting their products, services, and systems that they forget to cultivate strong relationships with the people who support them. Beginners often forget how devoted employees and loyal customers drive revenues and sustain growth far more than chrome-sparkly products and streamlined accounting systems ever could. Successful business owners dedicate the majority of their time to forging strong relationships, because they agree with what Home Depot founders Bernie Marcus and Arthur Blank said: “When you take good care of the people, the numbers take care of themselves.” A friendly smile and a warm welcome for everyone.  • Care for customers. In the era of e-mail and social networks, you have no excuse for failing to stay in touch with your customers. Ask your IT guy or your online marketing agency – Read the full article

E-mail Marketing Campaigns: Powerful Subject Line Clinchers

On July 3rd, 2012, wrote:

E-mail marketing campaigns can be a great way to increase your online profile. I always include E-mail campaigns in my annual marketing budget as they really do work hard to boost site traffic and ROI. However, creating successful email marketing campaigns is not always easy. You need to know your market well and understand just how to target your E-mails to get the best effect from them. Ideally the E-mails you send out will instigate an appropriate response from the recipient. Typically, I will include one or two key links back to my website.  The whole E-mail will then be tailored towards encouraging recipients to click on the links and visit my website. Subject Line Clinchers One of the most important aspects of any marketing E-mail is the subject line.  This will be the first contact with the recipient and has to be engaging.  People do treat E-mails very lightly and will delete anything they don’t find interesting before reading – Read the full article

Facebook Releases its First SEO Guide

On July 2nd, 2012, wrote:

Online business is taking over as the main source of revenue for firms across the country, and as such, more and more people are looking into the need for SEO (search engine optimization) to stay ahead of their rivals in these competitive times. It seems as though some of the major Web influencers have acknowledged this trend and are busy thinking of ways to get involved. Facebook appears to be the latest internet giant to incorporate SEO into its services, having released a video which guides users on how to optimize their company profiles in order to gain better online exposure. What does the video include? The firm has teamed up with Distilled on the video, which aims to provide viewers with a step by step solution to their optimization needs, explaining what users need to do to create profiles that will increase their search engine positions. One of the key issues the Facebook team has raised is the importance – Read the full article

5 Tips for Great E-mail Marketing

On June 29th, 2012, wrote:

Although it is receiving some stiff competition from social media and voice and text marketing, E-mail marketing still seems to be the method of choice for businesses to engage their customers these days. Place an opt-in form prominently on the front of your website, and watch the subscribers roll on in, right? Well, maybe. Having an intriguing call to action, such as “sign up now to receive special offers”, is the first step to building a list. Just an FYI: 75% of people prefer to receive offers over any other form of call to action, according to data from econsultancy.com. It’s also important that you give them an idea of how often they will receive E-mails from you. Some E-mail marketing platforms (Ed. note: Lakeshore Branding recommends Mailchimp) will even ask the subscriber, letting them dictate how often they will receive E-mails. Once you have your shortlist, you need to build and retain. Here are a few tips for accomplishing that. Have – Read the full article

Simple Tips for Brands Using Google+

On June 28th, 2012, wrote:

Using Google+ to get the word out about your brand or business got a whole lot easier with the introduction of Brand Pages. Operating in a similar manner to profiles used by the members who rely upon Google+, Google Brand Pages (or Google+ Local business pages) are a great way for businesses and their customers to interact with one another. Of course, it is essential understand how best to connect with one another, as this will allow brands to grow their influence and pull in new customers. Use the following tips to make certain you stay atop the brand heap on Google+. Research Your Audience Every brand has an audience. It is vital for Internet marketers to determine who that audience is, because failure to do so could mean that all marketing and advertising attempts are not successful. To prevent this from occurring, it is essential that marketers target the groups who are most likely to be interested in the – Read the full article

Mobile Marketing Trends in 2012

On June 28th, 2012, wrote:

I don’t believe we are going to see much of a difference in the marketing trends from 2011 to 2012, the economy is still slowly trying to get itself out of this recession we have dug ourselves into, so the economy and consumers are going to be looking for money savings deal in every venture they look to embark on. That is why, if you want to succeed this year in business you are going to have to provide your customers with money-saving offers that beat that of your competitor, and we believe we can help you to do just that. We are going to cover a couple of mobile marketing trends that you need to be aware of if you wish to succeed in this tough economic recession as a business. Mobile Marketing – Push & Pull Marketing Techniques This may be a term that many people have not heard, but it is something that almost every business owner – Read the full article

The Business of Crowdsourcing: 5 Web-Based Crowdsourcing Platforms that Can Add Value to Your Bottom Line

On June 27th, 2012, wrote:

James Surowiecki says in his book The Wisdom of Crowds that the many are smarter than the few and its collective wisdom shapes business, economies, societies and nations. How so? And how can ‘the many’ benefit your organization? The answers all depend on how you harness the crowd and how you exploit the many intermediary crowdsourcing platforms available. From research and development platforms to collective intelligence and prediction platforms, you now can easily harness the power of the crowd online to improve business performance. It sounds like a great venture, doesn’t it? In actual fact, the term is referred to as crowdsourcing and could be that magical potion you’ve been looking for. Now used mainly to the web, crowdsourcing uses the wisdom of crowds to solve problems. Sounds a lot like outsourcing, right? The only difference is crowdsourcing is based on a group rather than an individual, such as an employee. Jeff Howe divides crowdsourcing into five categories: crowdvoting, wisdom of crowds, – Read the full article