How to Market on Pinterest Without Being Too Obvious

On August 10th, 2012, wrote:

Through a stream of stylish, beautiful images, Pinterest has shown to be particularly successful for niche retailers and E-commerce sites. With a large audience predominantly comprised of females, categories such as beauty, home design, arts and crafts have gained a strong foothold in this quickly growing social site. While the marketing benefits of Pinterest are alluring, how do you market without over-exposing your brand? Don’t make the mistake of being too obvious, as it may alienate your audience. Instead, the following are several tips that can help you use Pinterest to market your business, without making too much of a scene: Where Does Your Business Fit In? Before hastily posting pictures onto your account, you may want to consider how Pinterest can fit into your marketing strategy. While retail and niche businesses on Etsy easily fit with Pinterest, service-based businesses can also use the social giant in creative ways. For example, if your business focuses on swimming pool services, then – Read the full article

How Businesses Can Use Real-Time Social Media

On August 9th, 2012, wrote:

Real-time use of social media allows businesses the opportunity connect with people in a way that mainstream media simply cannot achieve as effectively – largely because the bigger an organization, the more unresponsive it can become. In addition, traditional media does not allow for any sort of personal interaction or two-way communication to take place. Not everybody has the second opportunity to go and study social media marketing or a digital media course so I’ve outlined just a few ways that businesses can take advantage of real-time social media to scale their reach with their intended audience. Live video streaming Just a few weeks ago I attended an informal industry talk in my home town of Nottingham, by peer web designer, and now friend, Alex Leeson Brown. He talked about his story and journey of becoming a web designer, including the highs and lows of the various places where he worked and the challenges he encountered. At the time of – Read the full article

How to Get More Traffic from YouTube

On August 6th, 2012, wrote:

The development of groundbreaking technologies has enabled the digitization of processes such as recording, capturing, and storing videos. As a result, picture and audio quality of the videos have improved drastically, making videos simple, reliable, and easy to refer. Since the turn of the century, usage of the Internet has risen dramatically and hence videos have become an integral part of the present day multi-media experience. Videos are fundamental for sectors such as broadcasting, media, education, and entertainment. Moreover, videos have entwined themselves naturally with the Internet to become one of the major sources of reference. Of all the active Internet users, about 74% of them watch online videos and about 56% watch videos on their mobile phone. The survey also revealed that among the respondents from 56 countries, about 35% of them watch videos daily via any one of these sources. In the fourth quarter of 2011 alone, more than 147 million active Internet users watched videos online. As a testament – Read the full article

How to Use Google Alerts to Help Build Your Brand

On August 4th, 2012, wrote:

Although Google Alerts have been available for quite some time, many individuals and businesses are still ignoring the branding benefits that the tool can offer. This could be because companies are too preoccupied with other strategies, they don’t understand how Google Alerts work, or they have a false understanding of how they work, but the tool is actually quite easy to use and implement into your current branding strategies. Social media and link building is only growing, so it’s important that you know what is said about your company on both fronts. How Google Alerts Work Google Alerts work to do just that—alert you to a time when something is mentioned on the Internet. The service is free and allows you to type in any word or phrase that you wish you track online; most companies start with their company name and eventually branch out to track their competition or a few of their keywords. Google Alerts will then send – Read the full article

Five Top Tips To Improving Your Brand

On August 4th, 2012, wrote:

Ask 20 people what branding is and you will more than likely get 20 different answers. A brand can mean your logo, your company’s values, or the way it interacts with its customers and suppliers at every level of your business. Your brand can actually reflect your customer’s experience of your company and therefore can help maintain the way your business is perceived and its reputation. 5 Top Tips To Improve Your Brand Image Name Of Your Business: Choosing your business name is of vital importance to your brand. It should reflect your businesses vision, value, and expertise. Don’t rush this important decision. Consult with family, friends and maybe a focus group. If you have the budget, consulting an expert in the field might give you the edge to come up with a winning business name. The Products or Services Your Provide: The products or services you provide should reflect you brand image. In a recent poll by AcuPoll, up – Read the full article

Five Guidelines for a Winning E-Commerce Design

On July 30th, 2012, wrote:

The consumer is the most important element for achieving any winning e-Commerce Web design. Every consumer wants basically the same thing: a simple, secure shopping experience. A complicated, confusing, or time-consuming Internet browsing or shopping experience can quickly turn a potential buyer off, ending the purchase before money is exchanged. Simplicity and security in this process can easily be achieved by following five simple guidelines. 1. Guarantee a less tedious shopping experience. The biggest benefit of online shopping is the ease with which consumers can acquire what they need — avoiding crowds and time-consuming travel to have what they’re looking for delivered to their doorsteps. A website that provides its customers with a speedy and easy shopping experience is likely to keep them coming back time and time again. Conversely, a website that loads slowly or involves extensive browsing to find a product will send consumers looking for a simpler solution to meet their needs. The best e-Commerce Web design – Read the full article

How Personal Should I Be On My Blog? And Other Burning Blogger Questions Answered

On July 26th, 2012, wrote:

How personal should I get on my blog? How often should I take breaks from blogging? When should I start a second blog? These are some examples of the burning questions bloggers have and in this article, we’ll answer them all. How personal should I get on my blog? At the risk of sounding repetitive, how personal you get on your blog is your own decision to make. It completely depends on why the blog exists in the first place and who is running it. If it is a personal blog, then you will have more leeway – anyone who drops by a personal blog anticipates writing that is candid and potentially emotional. Business blogs, on the other hand, should have a professional tone, unless it is a blog for a company whose brand aims to be casual at all times. Just because you can get away with divulging all of your inner thoughts through a personal blog does not – Read the full article

How Google Places (Google+ Local) Can Help Your Business

On July 16th, 2012, wrote:

Managing and marketing your own business? We understand that there are a lot of things to consider in order to get noticed and drive your growth: things like advertising, keeping in touch with customers, and reaching the target market effectively. Fortunately, through Google Places (now Google+ Local), you can now connect with your customers and help your business stand out. Overview of Google Places / Google+ Local Google Places is an online directory of local businesses (listings) that is integrated with Google Search. Businesses can register for free, create a business page, and post important information on this page. Latest offers, promos, specialties, images, and videos can also be added to your Google Places / Google+ Local page. With Google Places / Google+ Local, your customers are allowed to write reviews of your business, product, or service. You may find this favorable initially, but be aware that this feature cannot be turned off, even for negative reviews. That’s why it’s – Read the full article