Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools

On May 22nd, 2016, wrote:

Last week we published a guide on how to monitor Google Places reviews, Web updates, and content changes. It was well-received by our readers, so we’d like to build on the post and share info this time on tools for online reviews monitoring and management. Hopefully, this list will help you track online reviews of your brand, product, establishment, service, or business – and enhance your reputation as more customers talk about you on Google Places, Yelp, online directories, local business listings, and social media sites. Or, if you’ve used any of the online reputation management tools below, do let us know by leaving a comment below and sharing with us your experience. Review Trackers Best value review monitoring solution: Launched early this year, Review Trackers is widely considered as today’s leading online review monitoring solution. It’s designed for businesses of all kinds and sizes, including mom-and-pops, SMEs, and enterprise-level organizations and companies. A Web-based application that’s simple, fast, and easy – Read the full article

Your Guide to Finding – and Responding to – Online Customer Reviews

On March 9th, 2016, wrote:

Somewhere out there, a person is talking about you. Your business. Your brand. Of course, you’ll want to listen and join the conversation. You have to, right? The Internet, though, is a pretty big place. If before, the reviews and comments of your customers only came in literally by word of mouth – well, today that’s no longer the case. A bad review on a site like Yelp or Google Places, a nasty blog entry by a vindictive, loud-mouthed critic, an unflattering picture of your establishment posted online, or even just a single unfavorable tweet: it can undo your life’s work. It can offset all the great things that you, your employees, your brand managers, your publicist, and your ad agency have been doing. And it can keep tons of potential customers from walking through your door. (One study even says that a single bad review can cost you 30 customers!) No matter how big the Internet is – and – Read the full article

How To Tell If Your SEO Strategy Is Working

On April 6th, 2013, wrote:

You’ve optimized your web site, you’ve called in search engine optimization experts, and you’re seeing keywords in your sleep. But how do you really know if your SEO strategy is working? It’s a question that every smart business owner should ask themselves. Dealing with SEO doesn’t end when you’ve implemented all your strategies. If it’s not working, you’ll need to adjust your approach. Here are a few ways to tell if you’re getting a good return on your investment. You’re Getting More Leads Sometimes it’s obvious where your leads are coming from – your company was featured on the local news or another business, like General Motors or Vispronet, mentioned you in a tweet. But if you’re suddenly getting lots of inquiries from the internet that can’t be explained by another source, it’s a safe bet that people are finding you via search. What’s more, they could be liking your website or company. Keep an eye on your analytics to – Read the full article

3 Essentials For Starting An Online Business

On November 11th, 2012, wrote:

There is lot of confusion out there among those who want to start their online business. However, there is nothing to worry as keys to success in this business model are quite simple and straightforward. Instead of spending days or months online searching for that “secret magic button” to make money online (there isn’t one!), you should try to master each of the following things we’re going to share with you and you will be on way to make tons of money within a short time. Photo courtesy of: opensourceway Let’s have a close look at 3 essentials for starting an online business: 1.) Create a free product and give it to people-You must have at some point given your contact details (name, phone number or email address) online in exchange for something that you were interested in. Whether it was a video or an eBook containing some “secrets’, this was a method used by that person to get your details. – Read the full article

The Best SEO Tools For Website Analysis

On September 12th, 2012, wrote:

SEO is one of the most important aspects in enhancing the visibility of a website and making it easy for the search engines to crawl to a site. SEO is necessary if you are very much obsessed about improving the quality of traffic to your site. SEO is nothing but marketing your website online. Driving organic traffic to a website through algorithmic search results requires making the website compatible to search engines. Well, to make your website appear more likely in the search results needs research and analysis to identify the positives and negatives of website. Web site analysis Analyzing a website is the study of webpage behavior, understanding the user’s experience on your website, and recognizing areas of development to increase organic traffic. Website analysis is the detailed report of webpage content, its relativity, and areas of improvement. It details what exactly is required to rank your page higher in the search engine. Website analysis is like an architect’s – Read the full article

Common SEO Blunders to Avoid

On August 13th, 2012, wrote:

Search engine optimization can be a very effective tool for enhancing the ranking of your blog. However, applying SEO techniques the wrong way, or failing to use them at all, could result in disastrous consequences. Here are some of the major mistakes you need to avoid when it executing your SEO strategy: Flash-based sites Since Flash-based pages cannot be read by search engine spiders, they cannot be indexed. If it is absolutely necessary to use Flash elements on your site, make sure you have a parallel HTML page. This way, search engines can index your content and web users can enjoy the Flash presentation. In addition, it is advisable to use text-based rather than Flash-based navigation. Blank title tags The title tag is what appears in search engine results when someone types a query with a related keyword. Therefore, a keyword-rich title tag is a very important element of a successful SEO strategy. Never make the mistake of leaving the – Read the full article

How to Market on Pinterest Without Being Too Obvious

On August 10th, 2012, wrote:

Through a stream of stylish, beautiful images, Pinterest has shown to be particularly successful for niche retailers and E-commerce sites. With a large audience predominantly comprised of females, categories such as beauty, home design, arts and crafts have gained a strong foothold in this quickly growing social site. While the marketing benefits of Pinterest are alluring, how do you market without over-exposing your brand? Don’t make the mistake of being too obvious, as it may alienate your audience. Instead, the following are several tips that can help you use Pinterest to market your business, without making too much of a scene: Where Does Your Business Fit In? Before hastily posting pictures onto your account, you may want to consider how Pinterest can fit into your marketing strategy. While retail and niche businesses on Etsy easily fit with Pinterest, service-based businesses can also use the social giant in creative ways. For example, if your business focuses on swimming pool services, then – Read the full article

How Businesses Can Use Real-Time Social Media

On August 9th, 2012, wrote:

Real-time use of social media allows businesses the opportunity connect with people in a way that mainstream media simply cannot achieve as effectively – largely because the bigger an organization, the more unresponsive it can become. In addition, traditional media does not allow for any sort of personal interaction or two-way communication to take place. Not everybody has the second opportunity to go and study social media marketing or a digital media course so I’ve outlined just a few ways that businesses can take advantage of real-time social media to scale their reach with their intended audience. Live video streaming Just a few weeks ago I attended an informal industry talk in my home town of Nottingham, by peer web designer, and now friend, Alex Leeson Brown. He talked about his story and journey of becoming a web designer, including the highs and lows of the various places where he worked and the challenges he encountered. At the time of – Read the full article