Top 5 Brand Building Tips for Musicians

On April 11th, 2013, wrote:

As a musician, you might not feel like you have a brand, at least not in the same way that a mega-corporation has a brand. But aside from obvious considerations like logos and mission statements, you certainly do have some kind of image to uphold, and if you want any hope of being successful you’re going to have to market yourself. Of course, this is done mainly through your music, but however you present yourself to the public, including the type of music you play, the way you dress, and how you act, you’re working to build a brand, whether you realize it or not. And being aware of what you’re doing and the impact it has is an important part of turning your pipe dream into an actual career. So here are just a few tips that will help you to build a brand that appeals to people as both music lovers and consumers. Consider your image. A closet – Read the full article

Internet Marketing and SEO Tips: How You Can Use Instagram for Business

On May 1st, 2012, wrote:

Like it or not, Instagram is pretty big right now. It’s cool. It’s cross-platform (available for Apple and Android devices). It has a lot of users (about 30 million – and growing). It takes beautiful pictures no matter what your level or experience in photography is. Let’s not forget, too, the fact that the photo sharing app was acquired recently by social networking giant Facebook for approximately $1 billion in cash. If you’re managing or marketing a business, it makes perfect sense to use Instagram as a marketing channel of sorts. The only question is: how? To answer that, Lakeshore Branding came up with this quick guide on how to use Instagram for your business – and enhance your visibility on the Web. If you’ve only gotten started with the app, we hope you find these tips useful; if you’ve been at it for awhile now, let us know in the comment section below how you think Instagram supports your – Read the full article