In one way or another, all Internet marketers have emphasized the importance of SEO (search engine optimization) techniques in growing one’s business and gaining a competitive edge over competitors. However, while some of us have focused well enough on optimizing the text on our websites and blogs, there aren’t as much taking the time to optimize images and photos for search. Lakeshore Branding hopes to change that. Image search, after all, is a feature present in all major search engines. Optimizing your site for that will likely bring in more targeted traffic, more conversions, and more subscribers. That’s because image searchers are usually interested in what a particular product or brand looks like. Want these people to find your site? Focus on optimizing each of your images and they just might rank higher in search results. Use good-quality photos Image search results take the form of thumbnails, so make sure that the images you use on your site have good – Read the full article
Tumblr is easy to fall in love with – especially if you’re looking for a light (and awesome) blogging platform. It’s going to be even easier once you’ve read the reasons why you should “Tum-blog” and taken note of the fact that the company has significant plans to expand next year. If you’re big on SEO, however… umm. Okay. So here’s the thing: Tumblr isn’t exactly the best blogging platform to support your SEO (search engine optimization) campaign. Unlike WordPress sites or even blogs hosted by Google’s own product, Blogger, Tumblr sites don’t rank well on search results. Which isn’t to say that Tumblr never ranks well – because with a few tweaks, tips, and tricks, you can position your Tumblr blog in a way that gives you an edge in the search rankings. Optimize your page titles: Here’s one good thing about Tumblr: it allows you to modify the HTML of your posts. HTML! Isn’t that a form of – Read the full article
The online advertising arena is just about to get a lot more interesting. In an announcement made Thursday on the Inside AdWords blog, Google says it is launching a new type of online advertising that will appear in its search results – called Product Listing Ads. States Dan Friedman, Google spokesperson: “We wanted to introduce a basic ad format that makes it easy for (advertisers) to promote (their) entire product inventory while still providing potential customers with high-quality, relevant results.” While Google’s text-only search ads – AdWords – have served as its bread and butter for awhile now, Product Listing Ads work slightly differently. First, they’re a lot more visual: advertisers can now list specific products with accompanying images/pictures, instead of just lines of text (“Sponsored Links”) that are placed next to the search results that are based on the keywords that people enter into their search queries. According to Google, people are twice as likely to click on these – Read the full article
The search wars have just been taken to a whole new level. The catalyst? Social media. With the phenomenal popularity of social networking sites like Twitter and Facebook, both Google and Microsoft will now be integrating real-time updates into their respective search engines. In separate announcements made yesterday, October 21, Google said it has reached an agreement with Twitter to include real-time updates – “Tweets” – in a new Google feature called Social Search; meanwhile, Microsoft has signed deals to get full feeds from both Twitter and Facebook. Google cited the fact that “an entirely new type of data has emerged… not only as a way for people to communicate their thoughts and feelings, but also as an interesting source of data about what is happening right now in regard to a particular topic.” The agreement with Twitter means search results will now include up-to-the-minute data and real-time observation from a stream of Tweets, so that users “will find tweets from – Read the full article
A great majority of consumer spending is done over the internet these days. All they want is to be able to find the product or service they need without having to scroll through a bunch of useless websites. More often than not, a good website will p…
Consumers in the know can find just about anything today on the worldwide web. Instant gratification is the key to this – consumers want to find what they want right now and buy it right now. More often than not, a good website will procure repeat b…
The last few days I utilized the new search engine Bing. I was skeptical at first of the new Microsoft product but was quickly impressed with the raw power of this new “decision” engine as they are branding it. I took notes in search results compared to yahoo and Google and I am going to share some of my insights into what I discovered (and opinions) 1. Bing has a better image search, I like the pop out feature to see the image a bit larger as well as the amount of images that are returned on the first page. It looks like they use “citations” to determine the image and do not have as much focus on alt and title tags. As webmasters have used images as an opportunity to put more keywords into the meta data, Google images has become less relevant. 2. Bing is showing favor to major websites, they are not showing site links except for – Read the full article
In-the-know consumers are able to find everything they want from the comfort of their armchairs via the internet. Instant gratification is the key to this – consumers want to find what they want right now and buy it right now. Most often, shoppers t…
