Whether or not you’ve been following this Internet marketing blog (which we hope you’ve been), it has now become obvious how huge a role online presence plays in helping businesses succeed. Increase web traffic, generate more sales and opportunities, and increase profits: it’s a simple equation. But it’s also one that can be solved using [...]
Unless you’ve been living under a rock or haven’t touched a computer at all for two years, you would know by now that Microsoft has rebranded their MSN search engine to a product called Bing. It’s the company’s answer to Google, the search giant that owns a large part of the market share and which [...]
Internet marketing gurus have said over and over that “content is king” – but some people seem to think that in order to be crowned as royalty one only needs to dress up their website with blocks of text here and there. This isn’t the case. The content and copy on your website may be [...]
Millions of people watch the NFL Super Bowl every year because they love American football. That’s why it’s consistently one of the highest-rated programs every year. Millions more watch it even though they don’t like football. Those of the second kind watch primarily because of the ads. And why not? So many commercial campaigns have [...]
This week we received an email from a DePaul student (Go Blue Demons!), who was looking to interview a web design company about usability. I spent some time thinking about it and developing some answers and I thought I would share it on our blog- Enjoy! (1) Describe the company. Briefly describe the products they [...]
This is a question I often hear from small business owners, entrepreneurs, and anyone with a personal web site. The hard part is, there is no correct answer. Here are some general guidelines I do recommend you follow in how often to update your website. Homepage: 1-2 weeks. First, people want to know someone is [...]
