The Internet continues to grow, and more and more organizations are leveraging its power to support not just their own business objectives, but also their causes, advocacies, and social responsibilities. Charities have taken to using websites as their main communication vehicle, while an increasing number of groups and individuals are utilizing the Web to get volunteers, spread information, raise awareness, and raise funds through online donations. A creative and properly implemented fundraising campaign to a broad online community can indeed get more results and raise more money than an offline campaign, and without as much overhead expenses. Do you represent a group looking to get more results from your online fundraising campaign? Here are some essential tips to help you do that more effectively and make your campaign a success. Get legal First things first – make sure you have registered with the right officials and met the requirements for launching your fundraising campaign. Just because it’s being done online – Read the full article
So you’re thinking of implementing an E-mail campaign. The challenge is obvious: what can you really do to make sure that those E-mails get opened and read before they’re sent to trash? Cool, sleek graphics? A hard-to-resist subject line? Persuasive copy? Below we explore more tips and strategies for creating a successful E-mail campaign. Of course, these extend beyond hiring the best graphic artist in the world, or waxing poetic on the sales pitch contained in your E-mail. Use A/B split testing Success often comes after lots of trial and error. Better, of course, if it’s trial instead of error. So try A/B split tests. These entail experimenting with E-mail campaigns by using different headlines and content. Find out from these tests the answers to questions like: Which subject line gets me better open rates? What time and what day works best for my E-mail campaign? Are times and dates even factors in my click rate? There’s lots of A/B – Read the full article
“Chris is a brilliant and innovative marketer. He understands the industry on a strategic level and yet has the acumen to grasp technical tactics. Chris has developed key relationships in the industry and has an impressive network. He has the business savvy to identify new market opportunities and the discipline to deliver results. I highly recommend Chris without reservation.” – Ryan Evans, President, Rand Media Group “Chris Campbell has generously volunteered his marketing expertise for our not-for-profit organization for the last four years. He has been willing to share his skill in online marketing with both our organization and with the high school students we serve as a workshop presenter and as a consultant to new businesses. I am always impressed with his willingness to share his knowledge with our state wide organization and with other businesses. He is energetic, creative, fast on his feet, thoughtful, a great net worker and he follows through on his commitments. We love having – Read the full article
