How Businesses Can Use Real-Time Social Media

On August 9th, 2012, wrote:

Real-time use of social media allows businesses the opportunity connect with people in a way that mainstream media simply cannot achieve as effectively – largely because the bigger an organization, the more unresponsive it can become. In addition, traditional media does not allow for any sort of personal interaction or two-way communication to take place. Not everybody has the second opportunity to go and study social media marketing or a digital media course so I’ve outlined just a few ways that businesses can take advantage of real-time social media to scale their reach with their intended audience. Live video streaming Just a few weeks ago I attended an informal industry talk in my home town of Nottingham, by peer web designer, and now friend, Alex Leeson Brown. He talked about his story and journey of becoming a web designer, including the highs and lows of the various places where he worked and the challenges he encountered. At the time of – Read the full article

Five Simple Ways to Optimize Your Tweets for SEO

On July 19th, 2012, wrote:

Search engine optimization (SEO) is a powerful tactic that any business owner can use to draw traffic to his or her website. Most tech-savvy business leaders and online marketing pros understand the basics of using SEO on blogs and websites. However, the increasing popularity of social networking sites leaves many business leaders wondering if they can use the same SEO tactics that work on blogs when using, say, Twitter and other social media marketing platforms. Optimizing your tweets for SEO purposes requires a combination of SEO savvy and writing skill. After all, a 140-character tweet doesn’t leave much room for the use of bulky keywords. Instead of focusing just on creating SEO-optimized content for Twitter, you need to focus on your overall Twitter strategy. Keep the following tips in mind when crafting tweets and setting up your Twitter profile. A little attention to detail now can pay off big-time in the long run. Choose a relevant handle and account name. Your Twitter – Read the full article

9 Twitter Questions You Might Be Too Embarrassed to Ask

On March 2nd, 2011, wrote:

Say what you will about the power and popularity of social media, but it’s not going to make a number of marketers, business owners, and brand managers stop asking questions about what to do with it. Take Twitter, for instance. Questions about its viability are being asked over and over. If you’re one of those who have to keep asking, don’t be embarrassed. It’s okay to be skeptical. And it’s perfectly natural to scrutinize the immense popularity and business viability of Twitter before you dive in and make it part of your strategy. For the sake of clarity, let’s take on 9 burning questions about Twitter. How can Twitter and its 140-character limit possibly have any real business value? Twitter is more a communications platform than a mere application. And that’s where its value lies. It allows you to easily enter into conversations with other users – conversations where you can listen in, receive precious feedback, share information, and, essentially, – Read the full article

Twitter Tips: Crisis Communications and Online Reputation Management

On January 9th, 2011, wrote:

A number of business owners and brand managers use Twitter as a tool for communicating advertising and marketing messages, but the popular social media and microblogging site is also an equally powerful public relations tool. Twitter is especially effective in helping you manage your online reputation and plan your crisis communications strategy. Where before, one turned to PR firms in times of crisis and controversy, sticking to traditional media is no longer enough today. Why? Because: People are making and engaging in conversations 24/7, real-time, on social media networks. People are sharing information and opinion through the Internet now more than ever. Dissatisfied customers (or employees), competitors, and unscrupulous stealth marketers can spread false information or commit brand identity theft as easily as they can push their own agendas. So here Twitter comes to save the day! In cases of crisis that can potentially significantly damage your business or brand, you can leverage this tool to respond, interact, and manage – Read the full article