Lakeshore BrandingSearch results for 'greenmaker website' (page 1 of 62)

How SEO Copywriters Can Improve Your Website for Your Customers and the Search Engines

Guest Blogger — Thu, 26 Jan 2012 17:33:38 +0000

When you try and use Internet marketing and blogging to bring in more business, it is essential to think about each word that you publish. Each page of your website needs to have a goal and each blog post must be aimed at achieving the following: Providing readers with information regarding your business and industry Creating a call for action Encouraging sales Working on optimizing the website Providing customer service Building brand recognition Installing trust Fitting all that into a blog post of around 300 to 500 words may seem like a lot but with the help of SEO copywriters, each of your blog posts can achieve all of those goals for you. Working on Web Copy Your website will no doubt be split up into different sections; what they are will depend upon the services and products that you provide. Most websites will have the obligatory Welcome page, About Us page, and the Contact page. These need to be - Read the full article

How SEO Copywriters Can Improve Your Website for Your Customers and the Search Engines is a post from: Lakeshore Branding

17 Stunning Mobile WordPress Themes for Optimizing Your Website on Smartphone, iPads and Tablet Screens

Chris Campbell — Fri, 30 Dec 2011 19:35:46 +0000

In an October 2011 report by ComScore, it was found that smartphones and tablets drive nearly 7 percent of digital traffic in the US. The number is bound to increase, especially as increased Wi-Fi availability and mobile broadband adoption continue to drive connectivity. Other key findings in the report include: 116 million people in the US alone are users of mobile media. Nearly half of those who own tablets (such as the Apple iPad) made or completed a purchase using their tablet. Publishers are extending their reach to cross-platform audiences who own smartphones, tablets, and other Web-enabled mobile devices (such as the iPod Touch). What does this all mean? It means that if you’re a publisher, Internet marketer, online advertiser, SEO specialist, social media marketer, online retailer, e-Commerce store owner, blogger, developer, Web designer, etc. – if you, at the very least, have a website that’s meant to showcase your work or help you do business – then you now - Read the full article

17 Stunning Mobile WordPress Themes for Optimizing Your Website on Smartphone, iPads and Tablet Screens is a post from: Lakeshore Branding

Why Starting a Company Website Means More than Attracting Visitors

Guest Blogger — Mon, 17 Oct 2011 16:44:54 +0000

You saw the money tree analogy coming—after all, money is usually the end goal of a startup company. This got me to thinking about the many ways a company can try to yield a profit. I found that people are constantly discussing the importance of content on a company website, but what people are not constantly discussing is the idea that this content does not always equal revenue. I will admit that I frequent many company websites simply to read their blog, yet I have no intention of ever buying their product. The point is, you first want to drive traffic to your webpage, but you cannot stop there. There are many things you can do to make sure that when people are visiting your website, they are tempted to buy. Consider a few of the things your startup company can do to make sure you are attracting the right kinds of visitors and keeping them interested: How to Bring - Read the full article

Why Starting a Company Website Means More than Attracting Visitors is a post from: Lakeshore Branding

What’s the Difference Between a Mobile Website and a Mobile App?

Guest Blogger — Wed, 14 Sep 2011 18:39:13 +0000

What’s the difference between a Mobile Website and a Mobile App? A good marketing strategy ensures your business is represented on the media your customers use. Since people are increasingly interacting with mobile devices such as smartphones, you should consider if a mobile website or a mobile app would be an asset to your business. So why do mobile users need special treatment? Smaller monitors and touch screens mean that presentation and data entry for traditional computers may seem awkward and cumbersome to a mobile user. Furthermore, mobile devices have hardware such as a camera, GPS, and compass that offer more opportunities if software can effectively use them. There are two approaches for designing content for mobile devices: creating a mobile website and creating a mobile app. Mobile Website A mobile website is generally cheaper to build since you can use the content management system (CMS) of your main website. You can develop a mobile theme for your site to - Read the full article

What’s the Difference Between a Mobile Website and a Mobile App? is a post from: Lakeshore Branding

Writing an Effective Privacy Policy for Your Website

Guest Blogger — Fri, 01 Jul 2011 18:26:37 +0000

It is your company’s obligation to be clear, upfront, and transparent about how you collect and store visitor information. Your website presents an opportunity to make money, but it also entails a certain level of responsibility on the part of your company to safeguard this valuable information. In today’s environment where people are more suspicious about online companies, being straightforward is in your best interest. One of the key aspects in running a website is developing a privacy policy. Writing a privacy policy is a simple step that goes a long way towards retaining visitor trust for the long term. Here are a few things to keep in mind when writing a privacy policy: Do Not Copy a Privacy Policy Off Another Website It may be easy, but it is not the right thing to do. The privacy policy is a legal document; as such, it is important to know what you’re getting yourself into before publishing one. While a blog - Read the full article

Writing an Effective Privacy Policy for Your Website is a post from: Lakeshore Branding

Dreamweaver or Nothing for Website Developers?

Guest Blogger — Thu, 16 Jun 2011 18:45:38 +0000

First of all, this is not a recommendation for Dreamweaver. If the title sounds like a covert suggestion to use Dreamweaver, please accept my apologies. All I want to do is tell readers why Dreamweaver is such a big hit amongst developers when it comes to creating websites and web applications. So without wasting any more of your time, here goes: Single Panel – Multiple Designs Dreamweaver CS5.5 offers you a feature known as ‘Multiscreen Preview Panel’. This feature allows a single panel view for styling and visualize rendering for not only the PC but also for smartphones and even tablets like the Apple iPad. This has made the job easier for developers to corroborate styles and data and ensure that a particular website design is compatible across various platforms and devices. Faster and Simpler Integration of Interactivity What do people want from their websites these days? They are looking for better interactivity, yet another reason why website developers love - Read the full article

Dreamweaver or Nothing for Website Developers? is a post from: Lakeshore Branding

5 Code Free Ways to Build a Business Website

Guest Blogger — Fri, 25 Feb 2011 17:39:56 +0000

It’s pretty much understood that almost every business needs a website. Unfortunately, not every business owner has the expertise to set up one or the time to learn how. This is especially true for small, non-tech-oriented businesses that still need an online presence. Fortunately, there are a slew of services that can help businesses to get online in a fast, inexpensive and professional manner without having to learn coding. These point-and-click systems make it easy for a new webmaster to get a site set up quickly. They might not be the most robust solutions, but they might offer a quick start that can get a business online until something more permanent can be established. On that note, here are five code-free solutions for getting a business site online and running, often within a matter of minutes. Squarespace Squarespace offers a great deal of flexibility with its layouts and a slew of modules including blogs, forums, file storage and more. Users - Read the full article

5 Code Free Ways to Build a Business Website is a post from: Lakeshore Branding

Throwback Friday: Original Website

Jimmy Rhim — Fri, 14 Jan 2011 18:29:38 +0000

Hello digital world, welcome to Friday! Usually I try to bring you something SEO heavy or content pertaining to digital marketing. However, since Friday’s are fun and usually we’re shut off from work by 11am, I thought I would bring you guys something fun and hilarious. First off, I realize throwback is usually used with Thursdays, but do you realize how few words start with the letter F? (Scrabble Heros chime in please) For my very first Throwback Friday, I want to show you something I happened to stumble upon a few weeks ago. It is an old outdated website that hasn’t changed since Bill Clinton was President!! Now you’re probably thinking, “Ok this is probably some website for a failed business or congressmen who lost an election.” You are wrong. I present to you… Space Jam With the quality websites we see today it’s nostalgic to see websites like this that could have been made with Angelfire or Geocities. Enjoy your - Read the full article

Throwback Friday: Original Website is a post from: Lakeshore Branding

16 Step SEO Checklist Before Launching a Website

Jimmy Rhim — Tue, 04 Jan 2011 14:00:46 +0000

SEO isn’t just an additional step to perform when you are launching a website. It is a process that needs to be implemented throughout the entire website manufacturing process. Whether you are hiring a SEO professional or optimizing your website yourself, there are certain crucial steps that you cannot neglect in order to fully optimize your website. SEO can be a very confusing concept to grasp; and while new websites must optimize their page rank, they may have no idea where to start optimizing. Luckily, Danny Dover over at SEOmoz created a checklist that clears the fog on what a thorough SEO process entails. The Checklist: CRUCIAL 1. Targeting- Is each page focusing on one optimal keyword? This will make it very easy to figure out what each page is relevant for. Choose a ranking keyword phrase to distinguish each page. Each following step will need to remain relevant to this keyword phrase. 2. Content- One of the biggest phrases in SEO is - Read the full article

16 Step SEO Checklist Before Launching a Website is a post from: Lakeshore Branding

How to Update the URL Structure on an eCommerce Website

Chris Campbell — Mon, 22 Nov 2010 20:56:27 +0000

We have been working with a client who asked us to help him rebuild his e-commerce website that has not seen any major updates in over 15 years. The site has continued to expand with new products over the years, but his content management system was in need of a massive upgrade. Whenever we take on any new web projects, one of the first things we analyze is the SEO of the site. We ask ourselves, how do we keep the current rankings and how do we improve the rankings after the launch. This site defiantly had some unique challenges, today I am going to share how we are approaching the URL redirects for our client’s aged website. We had a few ideas, for this store with thousands of products. Our ideas started with the concept of ripping it off like a bandaid and just 301 everything. Then we thought maybe it would be better to launch the new site - Read the full article

How to Update the URL Structure on an eCommerce Website is a post from: Lakeshore Branding