It can be tough to measure in tangible terms the impact of the Internet on the environment, but this doesn’t mean there isn’t any. As we continue to enhance our presence online and live and work towards the digital, it’s important to note that the environmental costs of using the Web will inevitably rise, too. The heavier the burden will get. If you have a website or blog, you can be sure that it takes plenty of energy to keep that up and running. The infrastructure needed, the electricity used, the data servers and power plants required to keep all the information online 24/7 are only some of the things through which our online goings-on can affect the environment. Start “greening” your own little place on the Web and minimize the Internet’s environment footprint in your own way. Here’s a list of great tips to help you do just that. Go for green web hosting These days there are plenty – Read the full article
This week we received an email from a DePaul student (Go Blue Demons!), who was looking to interview a web design company about usability. I spent some time thinking about it and developing some answers and I thought I would share it on our blog- Enjoy! (1) Describe the company. Briefly describe the products they build and/or the services they provide Here are some quotes from our website but basically we are a web design company that focuses on Search Engine Optimization and Conversions by using the latest W3C complaint coding (xHTML and CSS) and also using the latest usability compliance. “Web design is more than just creativity, it’s usability. Understanding your visitors and how they use your website will lead to increased conversions. For each new website, our team of graphic designers, SEO consultants and marketing specialists work together on strategy, design, usability, and goals.” Lakeshore Branding, what started as a small marketing firm in 2007 has evolved into – Read the full article
Green Bay Online Marketing Company Great websites should bring great business value. It should help you grow. Here at Lakeshore Branding we focus on delivering web design and development services that are aligned with your strategy and catered to your needs. We understand that it’s simply not enough that your website looks good; it has to perform even better. That way, you get the most value out of your investment in web design. Our team of web designers, SEO consultants, and Internet marketing experts work hard to meet not just great aesthetic standards, but also the need for higher search rankings, more traffic, better conversions, and increased sales opportunities. We’re not just about making things look good. We’re also about delivering solutions that help you become better and bigger. Looking for great business value from your web design company? You’re at the right place. Contact us by filling in the form below. (Please complete all the fields marked *) Your – Read the full article
If you are the proud owner of a new website, then you know how confusing and downright difficult the process of designing and building a website can be. It’s not uncommon to go through the trouble of finding a hosting service and choosing a domain name, only to get stuck when it comes to actually putting a site together and making it presentable for viewers. Fortunately, there are some very basic things, even for newbies, that can make the process much easier. Here are some simple web design tips for new website owners: Templates. One of the fastest and easiest ways to design an effective website is to choose a customizable template. Customizable templates are easy to find. Simply search online, load them to your site, and make whatever changes you want to make the design your own. If you use a blog hosting service like WordPress to build your website, you will be pleased to find that you automatically have – Read the full article
The face of one of the most innovative companies in history is their ever-changing, extremely memorable logo. While Google leads innovation in many verticals and constantly “brands” that simplistic colorful logo in our brains, there is a lot behind this work of art and its purpose is not merely to line the walls or logo mats of the Google complex. Way back in 1998, Google created the basis for what we still see today: a simple wordmark logo utilizing 3 main colors and the oddball green on the “l”. The rebellious green goes against the pattern of the main colors in a symbolic gesture that “Google doesn’t always follow the rules.” Since 1998, the main logo has only changed twice with simple changes to the gradient and letter shadowing. The colors and the font are still recognizable across all three with the Google Logo font coming from the German designer, Gustav Jaeger, entitled “Catull BQ”. What is truly inspiring about – Read the full article
At Lakeshore Branding we believe in the triple bottom line philosophy, the phrase was first coined in 1994 by John Elkington, the founder of a British consultancy called SustainAbility. His argument was that companies should be preparing three different (and quite separate) bottom lines. One is the traditional measure of corporate profit—the “bottom line” of the profit and loss account. The second is the bottom line of a company’s “people account”—a measure in some shape or form of how socially responsible an organisation has been throughout its operations. The third is the bottom line of the company’s “planet” account—a measure of how environmentally responsible it has been. The triple bottom line (TBL) thus consists of three Ps: profit, people and planet. It aims to measure the financial, social and environmental performance of the corporation over a period of time. Only a company that produces a TBL is taking account of the full cost involved in doing business. For businesses, sustainability – Read the full article
When it comes to blog design, there are several common design mistakes that scare away your visitors (or worse, your profits). Here are seven of the biggest pitfalls. Don’t say I didn’t warn you! 1. Too Many Ads. Though you want to make money off your blog, usually through advertising, an overload of ads will be the surest way to turn off potential readers. Do not let ads overwhelm your content — people are not visiting your site to see advertisements, they are visiting it to see what your blog has to offer. If all it has to offer are ads, don’t expect a return visit. Instead, pick a few tastefully placed ads in high traffic spots, such as under your banner or one on the sidebar, and leave it at that. Ads in and of themselves are not the turn off, but if that’s all your site appears to be, that will be. 2. Large Blocks of Text. If – Read the full article
With the nation uncertain whether or not the Great Recession is over, and waiting to see what happens next, we all need to sit back and think to ourselves what we need to do to pull ourselves out of the situation that we’re in. Most people in the business and economics world claim that a large part of this recession is a lack of demand. The idea is this: if people aren’t spending money on buying things, then no one sees the need to make and sell products. As a result, people are being laid off and not being rehired elsewhere; it seems there’d be no need for their labor, since no one is buying anything anyway. How does someone create demand, though? It doesn’t seem plausible that someone can create within people a desire to buy, but what we can do as a nation is create something new for which there might be a desire. What people want right – Read the full article
