Your Guide to Finding – and Responding to – Online Customer Reviews

On March 9th, 2016, wrote:

Somewhere out there, a person is talking about you. Your business. Your brand. Of course, you’ll want to listen and join the conversation. You have to, right? The Internet, though, is a pretty big place. If before, the reviews and comments of your customers only came in literally by word of mouth – well, today that’s no longer the case. A bad review on a site like Yelp or Google Places, a nasty blog entry by a vindictive, loud-mouthed critic, an unflattering picture of your establishment posted online, or even just a single unfavorable tweet: it can undo your life’s work. It can offset all the great things that you, your employees, your brand managers, your publicist, and your ad agency have been doing. And it can keep tons of potential customers from walking through your door. (One study even says that a single bad review can cost you 30 customers!) No matter how big the Internet is – and – Read the full article

Five Reasons Why Google’s Review Monitoring Dashboard Is A Disappointment

On March 28th, 2014, wrote:

Reviews are already a huge factor when it comes to helping businesses stand out and succeed online, and if there needs to be a definite sign to signal the value of reviews in the future, it has to be Google’s recent announcement of their Reviews Dashboard to help local merchants monitor reviews from across the web. But, alas, Google has disappointed with this product. In my humble opinion, this product is nothing but a shinier interface to display data that Google already had and were collecting over time. Here are five reasons why this enhancement from Google disappointed me: #1 – Real review monitoring is about being able to respond in the now Google seems to have adopted a model of “if we find it, we’ll report it” when it comes to monitoring reviews. This means that, unless they find a review (which may take days, weeks or months), you’ll never see it in the dashboard. Anyone who’s been doing – Read the full article

How to Increase Your Google+ Engagement

On September 29th, 2013, wrote:

Google + may not have the mass appeal of Facebook and Twitter, but it does have another benefit – the backing of the largest search engine in the world and the one most marketers and people rely on daily. Improving your Google+ presence and engaging more people is a definite way to really help your business and is worth the investment in time we can assure you. So, here are five excellent strategies that will help increase Google+ engagement. Website The first big step you should take to get people and customers interested in your Google+ account is to make it findable. This can be easily achieved by simply adding a badge to your site. This means it’s easy for visitors to find, engage and follow you with one simple click. Curation of People and Content Google’s Circles was a revelation when it arrived and it still is. The Circles feature is a great way to manage interest groups that – Read the full article

What Does It Take To Land A Number One Position In The Search Results?

On May 14th, 2013, wrote:

There is one thing that you can bet on in the Internet marketing world and that is this; Things will change. During the year 2012, there were so many Internet marketing changes that many search engine optimization companies could not keep up. Web sites were sinking faster than a ship that had taken a direct hit with a torpedo. The Internet marketing world was in a panic while the search engine giant Google rolled out one crushing update after another. For many businesses, it was an Internet apocalypse. Google was swinging its mighty hammer, and web sites were being crushed with every blow. The only real constant in the Internet marketing world is change. Keeping Up With the Changes  Businesses don’t always have time to keep up with all of these changes that are happening. They may be aware of the changes because suddenly their web site is no longer getting the traffic that it needs. Sales may drop off – Read the full article

How To Submit A Sitemap For Different Search Engines

On May 12th, 2013, wrote:

XML sitemaps are employed by webmasters to easily tell search engines about web pages on websites that can be crawled by robots. A standard sitemap files address each URL along with data about how it generally changes, the time of last update and how significant it is compared to other pages in the site. With these kinds of information, sitemaps help search engines to crawl your website in an intelligent and incredible manner. During 2006, major search engines including Google, MSN and Yahoo joined forces to support an advanced industry norm for sitemaps – Sitemap 0.90. When webmasters comply with the protocol, it can be ensured that their sites are completely and constantly indexed all throughout the major search engines. Sitemaps.org is the official website for the joint venture and includes much information about the new norm and syntax. Unfortunately, the site fails to describe how to submit a sitemap for different search engines. The configuration suggested on the site – Read the full article

What Can Google AdWords Do for My Business?

On April 26th, 2013, wrote:

As the owner of a  small business you already know that marketing is the key to reaching customers or clients. Your reach is only limited by the quality of your marketing efforts. Google AdWords is an important part of any online marketing strategy as the tools Google provides can help you whether you use their paid service or not. What is Google AdWords? Google AdWords is a tool that helps you reach your target demographic in advertising. You can use the tool to gauge the number of times people are searching for words that are on your website or that are about your topic. You enter the word, find the best combination, then set up a campaign through the service. You can set a minimum amount to spend on the AdWords campaign. The amount spent determines how often your ad will appear. What Does it Do For Me? What AdWords does for a business is increase the company’s reach. While this – Read the full article

4 Ways To Boost Your Business Using Google Plus

On April 8th, 2013, wrote:

One of the latest ways to promote your business is using the new Google service, Google Plus. Google Plus is a social media site designed by Google to take advantage of their ability to categorize and personalize all types of information. If you aren’t familiar with using this service yet, then as a fellow business owner to another, I suggest you get busy as using this new service effectively can boost your business reputation and provide you with an efficient method of seeing what your customers are saying about you. Here are four ways that you can use Google Plus to boost your business. Connect With Hangouts Hangouts are an exclusive feature of Google Plus that allows you to chat with up to 10 participants using the feature’s video chat options. Business owners can use Hangouts to communicate directly with clients, partners, or customers about a wide variety of topics, from new products to company changes to event announcements. The – Read the full article

How To Optimize Your Mobile Site For Google

On March 23rd, 2013, wrote:

It wasn’t really all that long ago that business owners realized they needed a website in order for their company to compete against all the others. Now, with nearly as many people surfing the Internet via mobile devices as through desktop computers, it is important to have not just a traditional website but one that is accessible from smartphones and tablets. Even more importantly, if you want customers to find your mobile site, it is imperative to optimize it so that it ranks highly within Google’s search results. While mobile device use for surfing the Web is growing at a rapid rate, studies have shown that companies are not developing proper mobile sites nearly fast enough. In fact, a recent study found that only 16 percent of 250 businesses surveyed have a mobile strategy that is geared toward attracting customer engagement. Of those, only 14 percent said they were satisfied with the direction their company was taking in the mobile – Read the full article