Lakeshore BrandingSearch results for 'google reader' (page 1 of 22)

Monitoring Google Places Reviews, Web Updates, and Content Changes

Chris Campbell — Tue, 15 Nov 2011 17:15:08 +0000

There are ways to monitor changes and updates to your favorite websites, blogs, social networks, classifieds, and local business listings (including Google Places pages) – without having to watch the Web 24/7 or pressing the Refresh button every minute. And while RSS is today’s most popular way of syndicating content automatically, not all websites have it. (And not all users prefer it.) That’s where this list comes in: to be able keep up with what’s happening (in real-time) on any place across the entire Web; to monitor what customers and competitors alike are doing and saying; and to listen and respond to reviews and feedback as they are generated. Here are some of today’s best tools for monitoring changes to any website. Page2RSS Page2RSS is a free service that lets you create feeds for web pages you wish to follow or monitor – pages, specifically, that are static or don’t offer any RSS/Atom feeds. Page2RSS also serves as a way - Read the full article

Monitoring Google Places Reviews, Web Updates, and Content Changes is a post from: Lakeshore Branding

What Google Panda Taught Us about Search Engine Optimization

Guest Blogger — Thu, 15 Sep 2011 18:35:32 +0000

Google has paved their way through the crowd of search engines by doing everything that they can to ensure that their searchers are getting quality results. They’re able to do this by continuously updating their algorithms to eliminate low quality sites from the SERPs. The latest update that Google rolled out is known as the Google Panda update. This particular one has caused a lot of controversy among the World Wide Web and many large websites (like eHow) have been knocked down in their search engine rankings. You can either look at this as the end of the Internet or you can look at it as a learning experience. For those who want to run away scared, please do so now. This article is for those who want to learn more about how they can prevent being one of the websites deemed as a ranking disaster in the SEO world. What the Google Panda Update Implemented This update was just - Read the full article

What Google Panda Taught Us about Search Engine Optimization is a post from: Lakeshore Branding

What You Need To Know About Google Instant

Brandon Zeman — Wed, 08 Sep 2010 21:10:59 +0000

Earlier today, Google officially announced Google Instant- a real-time search experience that predicts search results as you type. As with most announcements, the long-term impacts are not yet known, but let's look into the important parts.

What You Need To Know About Google Instant is a post from: Lakeshore Branding

Google Reader…no Google doesn’t read books for you

Chris Campbell — Fri, 18 Jan 2008 01:35:00 +0000

One of my favorite services that Google offers is google reader. This service basically organizes all your feeds in one place. So you can follow the blog at Crains Chicago Business and Search engine land for example. Blogs are a great way to select the content that you want to read and google uses this tool to keep you organized. The world continues to get flatter…. Google Reader…no Google doesn’t read books for you is a post from: Lakeshore Branding Tweet This! Share this on Facebook Share this on del.icio.us Stumble upon something good? Share it on StumbleUpon Email this via Gmail Share this on LinkedIn Email this to a friend? Share this on Reddit Post this to Posterous Share this on Tumblr

Google Reader…no Google doesn’t read books for you is a post from: Lakeshore Branding

How SEO Copywriters Can Improve Your Website for Your Customers and the Search Engines

Guest Blogger — Thu, 26 Jan 2012 17:33:38 +0000

When you try and use Internet marketing and blogging to bring in more business, it is essential to think about each word that you publish. Each page of your website needs to have a goal and each blog post must be aimed at achieving the following: Providing readers with information regarding your business and industry Creating a call for action Encouraging sales Working on optimizing the website Providing customer service Building brand recognition Installing trust Fitting all that into a blog post of around 300 to 500 words may seem like a lot but with the help of SEO copywriters, each of your blog posts can achieve all of those goals for you. Working on Web Copy Your website will no doubt be split up into different sections; what they are will depend upon the services and products that you provide. Most websites will have the obligatory Welcome page, About Us page, and the Contact page. These need to be - Read the full article

How SEO Copywriters Can Improve Your Website for Your Customers and the Search Engines is a post from: Lakeshore Branding

9 Amazing Shopify Templates to Boost Your Sales and Enhance Your Web Presence

Chris Campbell — Wed, 28 Dec 2011 17:51:02 +0000

If you’re a regular reader of this blog, you probably know that we’re crazy about Magento. But that doesn’t mean that we’re not willing to give other platforms their due – because we most certainly are. Shopify, for example, is an equally viable e-Commerce solution for anyone who has ever thought of building an online store, boosting sales, and enhancing Internet presence. The platform is growing very quickly, too, with over 16,000 Shopify stores to date. Like Magento, Shopify features an easy-to-use store builder, as well as a set of fully customizable store designs. (If you’re good with codes like HTML and CSS, you can create your own design from scratch.) It’s also integrated with a number of today’s most popular payment gateways, including PayPal, Authorize.Net, Google Checkout, QuickBooks Merchant Services, ePay, and more. Shopify caps off its rich feature set with unlimited e-Commerce hosting, which includes automatic updates and backups, Level 1 PCI compliance, unlimited bandwidth, and its own - Read the full article

9 Amazing Shopify Templates to Boost Your Sales and Enhance Your Web Presence is a post from: Lakeshore Branding

A Year Full of ‘Google Updates’ Comes To An End

Guest Blogger — Mon, 19 Dec 2011 15:36:41 +0000

When we look back at the present year events that affected the SEO world, we would realize that it has been more remarkable than we would have thought it would be. This year has actually marked a decisive point in the efforts made by Google to improve the quality of search engine results that are served to the Internet users. The focus with which Google went about its task of cleaning some of the damaging and poor quality sites from the search engine indexes is pretty well-known. Unlike the gentle avatar that a Panda is considered to be, Google’s ‘Panda’ update literally sniffed out thousands of sites in a matter of couple of weeks from the web’s most powerful search engine. While many analysts saw a sort of devastation in the making for some time now, the intensity of the impact left everyone guessing about the company’s motives. All sites that were built on duplicate or re-written content were penalized. - Read the full article

A Year Full of ‘Google Updates’ Comes To An End is a post from: Lakeshore Branding

Top 10 Google Chrome Apps

Guest Blogger — Wed, 30 Nov 2011 18:50:21 +0000

For those of you who are Google addicts like myself, you should find this piece choc-a-bloc full of Chrome apps for you to gorge yourself on. Whether it’s gaming you are looking for or an app to help your business run more smoothly, you should find something here to satisfy your taste buds. The Google Chrome Store makes me feel like a kid in a sweet shop at the best of times, and if you haven’t checked it out already you will find it hard not to after reading below. Bear in mind that you need to be using the Google Chrome browser (to enjoy these apps), so download it now and start browsing in the shop and on the Internet. Google Chrome apps for small business One of the best apps I have found on the Google Chrome Web store is the ZOHO Invoice app, which I now use religiously to process all my invoices and keep track of - Read the full article

Top 10 Google Chrome Apps is a post from: Lakeshore Branding

Social Media Dashboards – with Customer Relationship Management Features – for Twitter

Chris Campbell — Thu, 17 Nov 2011 17:52:32 +0000

It’s not uncommon for businesses today to use social networks – namely, Twitter and Facebook – as a platform for engaging with customers and managing customer relationships. This development has given rise to an increasing number of social media solutions and dashboards, each promising to streamline all tasks and bring a new level of ease in customer engagement. Let’s take a look at the best of these solutions and their features. MediaFunnel MediaFunnel is a social media suite for businesses and enterprises, with a host of features designed to make Twitter and Facebook accounts easier to manage. One of these distinguishing features is Multiple User Roles, or the ability to assign Administrator, Publisher, and Contributor roles and grant various levels of permission to review or publish tweets and Facebook posts (for greater editorial control and efficiency). Apart from monitoring Twitter and Facebook for mentions and tracking the performance of links via Bit.ly and BudURL, MediaFunnel also enables you to - Read the full article

Social Media Dashboards – with Customer Relationship Management Features – for Twitter is a post from: Lakeshore Branding

Google Announces Change To Adwords Algorithm To Give More Weight To Landing Page Relevance

Guest Blogger — Wed, 12 Oct 2011 18:34:19 +0000

Google’s quest for perfection in search results has led the tech giant back to the drawing board to once again tinker with its AdWords algorithm. The goal remains the same: to deliver users to the most relevant content available that fits their chosen search words while also attracting advertisers by delivering superior return on investment for online advertising. Google Adwords auctions control the “promoted search results” seen at the top and to the right of the organic search results; however, Google and businesses lose customers when those results are of poor quality, because people have no use for spam and will use other search engines. To avoid this, Google offers lower prices to advertisers who have higher rankings as determined by its algorithms. In short, this keyword auction wherein advertisers bid on keywords relevant to their businesses is the way Google makes ad revenue without disappointing search clients. This process is somewhat contentious considering that the real high-quality material should - Read the full article

Google Announces Change To Adwords Algorithm To Give More Weight To Landing Page Relevance is a post from: Lakeshore Branding