What’s The Real Plan Behind Google Authorship?

On February 14th, 2013, wrote:

The latest link building technique that’s being touted as the up and coming way to rank better for your published content is to claim authorship by linking from your content to your Google Plus account and from your Google Plus account to your content. If you didn’t already have a Google Plus account, now you must create one. It seems there must be much more to this plan than putting your pretty face next to the search result for your content. SEO forecasts indicate that this technique will help Google weed out the spammers and allow claimed content to establish your authority. But, what does it mean for Google? This is the question everyone is dying to know. With all the hype and buzz going around about Google Authorship, it’s quite impossible for any self-respecting internet user to be unaware of this “change.” More Links to Google Plus If you weren’t already creating links to Google (as if the search – Read the full article

How Google Places (Google+ Local) Can Help Your Business

On July 16th, 2012, wrote:

Managing and marketing your own business? We understand that there are a lot of things to consider in order to get noticed and drive your growth: things like advertising, keeping in touch with customers, and reaching the target market effectively. Fortunately, through Google Places (now Google+ Local), you can now connect with your customers and help your business stand out. Overview of Google Places / Google+ Local Google Places is an online directory of local businesses (listings) that is integrated with Google Search. Businesses can register for free, create a business page, and post important information on this page. Latest offers, promos, specialties, images, and videos can also be added to your Google Places / Google+ Local page. With Google Places / Google+ Local, your customers are allowed to write reviews of your business, product, or service. You may find this favorable initially, but be aware that this feature cannot be turned off, even for negative reviews. That’s why it’s – Read the full article

Simple Tips for Brands Using Google+

On June 28th, 2012, wrote:

Using Google+ to get the word out about your brand or business got a whole lot easier with the introduction of Brand Pages. Operating in a similar manner to profiles used by the members who rely upon Google+, Google Brand Pages (or Google+ Local business pages) are a great way for businesses and their customers to interact with one another. Of course, it is essential understand how best to connect with one another, as this will allow brands to grow their influence and pull in new customers. Use the following tips to make certain you stay atop the brand heap on Google+. Research Your Audience Every brand has an audience. It is vital for Internet marketers to determine who that audience is, because failure to do so could mean that all marketing and advertising attempts are not successful. To prevent this from occurring, it is essential that marketers target the groups who are most likely to be interested in the – Read the full article

Is Twitter Being Left Behind?

On September 23rd, 2011, wrote:

There have been changes to the services being offered by Google and, more notably, Facebook in the recent days, each trying to amalgamate the service they offer with one similar to Twitter, in that you can subscribe to individuals status updates and posts, regardless of being their friend or not. Facebook Facebook’s introduction of the subscribe feature allows users to follow celebrities and people they have an interest in, introducing a whole new range of settings allowing control over who can see your posts and whose posts you are exposed to on your own news feed. Twitter found itself introducing accessibility to the lives of celebrities when it started in 2006 and had many celebrity endorsements, most notably Stephen Fry. This is the kind of publicity that Facebook and Google can’t possibly replicate. So far, the celebrities I’m suggested to subscribe to consist of Mark Hoppus and Jared Leto, probably due to the lack of take-up from the celebrity world. – Read the full article

This Year’s Hot Trends and Tools in Web Analytics

On September 21st, 2011, wrote:

As the digital marketing and tech world become more important to businesses, trends and tools are constantly being developed in an effort to make life easier for both employees and customers alike. Overall, analytics is swinging towards improvement for the user experience, bringing tools that aim to make management and analysis easier for organizations. The user experience trend has grown by leaps and bounds recently as businesses aim to give their customers a better experience. With the increase in the presence of social media, businesses have also been able to make the gap between buyer and seller. Because so many companies are just now starting to value social media as a major marketing tool, they are also experiencing other types of analytics and marketing tools for the first time. The presence of social media in companies’ marketing plans has pushed the value of a good connection between users and the company. The analytics of social media have really started to – Read the full article

Why You Must Use Google+ (Google Plus) For Your Business

On August 2nd, 2011, wrote:

Google+ is gaining immense popularity and everyone’s talking about it right now. Forget for a second about its “competition” with Facebook and other social media sites; in and by itself Google Plus is receiving fast and wide acclaim, at a global level, and many even say that soon it is going to act as a channel to get people to patronize your business. A channel, in other words, for Internet marketing and social media marketing. Currently, there are no Google Plus profiles exclusively for businesses, but that doesn’t mean you can’t use the social networking site to help your work gain more visibility. Here are some tips on leveraging Google+ in order to advance your business objectives: If you already have a Google+ profile, you are halfway to generating, well, more business buzz. Not yet a member? Well, first you have to create a Gmail account (if you don’t already have one). Then you have to get an invitation. For – Read the full article