Website analytics is the collection, analysis, and reporting of your website data. There are a plenty of methods and technologies to help you do this, but you don’t have to know all the nuances of the language of the Web in order to obtain the most important information. Why us? The answer is simple. We [...]
This week we received an email from a DePaul student (Go Blue Demons!), who was looking to interview a web design company about usability. I spent some time thinking about it and developing some answers and I thought I would share it on our blog- Enjoy! (1) Describe the company. Briefly describe the products they [...]
Recently, Google rolled out another one of its search engine innovations: the Google Social Search. The announcement was made in conjunction with the company’s new partnership with social networking giant Twitter, which should help users find more up-to-the-minute, real-time data – including tweets – in Google search results. Google Social Search, however, is something independent [...]
The search wars have just been taken to a whole new level. The catalyst? Social media. With the phenomenal popularity of social networking sites like Twitter and Facebook, both Google and Microsoft will now be integrating real-time updates into their respective search engines. In separate announcements made yesterday, October 21, Google said it has reached [...]
LinkedIn is not Facebook. It’s not Twitter, either. You don’t use LinkedIn to post 140-character statuses about your business or to officially like someone’s new online video. What you can do, however, is use LinkedIn to grow your small business and make it more profitable. And isn’t that your priority? As a business-oriented social networking [...]
When I come across articles like the one posted on TheStreet.com last week, I can’t help but get excited. Titled “Business Owners Question Social Networking” the article quotes some research that finds that a majority of small business owners haven’t seen value from social media, and that most don’t even use it themselves. A key [...]
Internet marketing is generally broken into three areas- Research, Implementation and Tracking. Research includes using tools such as wordtracker, SEO Book or Google Adwords Keyword Tool. There are dozens of keyword tools to choose from but we like these because they are very easy to use and they supply the information that help us make [...]
I wrote a post about social media monitoring last week and in the news today is a Chicago company that is suing one of their tenants for $50,000. This lawsuit is already making waves at popular social media news site- mashable. Within the first two hours of the story being posted their are about 900 [...]
