Lakeshore BrandingSearch results for 'google local' (page 1 of 25)

Google Local Evolves with NEW Local Listing Ads

Chris Campbell — Sat, 24 Oct 2009 14:55:50 +0000

We’re moving beyond the tradition of consulting the yellow pages. With 80 percent of people turning to search engines to find local information, Google last week launched its Local Listing Ads service, which makes fixed-fee advertising placements available in Google’s local search results as well as in Google Maps. The new service demonstrates once again how the Internet – and Google in particular – is changing how local business listings are done – and searched. Available initially in San Diego and San Fransisco in limited beta, Local Listing Ads is different from Google AdWords in that it requires no creative or keyword management and no bidding. The monthly fee is flat, determined by Google with the goal of ensuring that businesses’ ads are seen by the highest number of people looking for relevant local information. Business owners who purchase the ad select the location and business category to ensure local targeting, and from there, Google takes care of the creating - Read the full article

Google Local Evolves with NEW Local Listing Ads is a post from: Lakeshore Branding

How to add my business in Google local search…

Chris Campbell — Fri, 18 Jan 2008 01:52:00 +0000

It is super easy and think about the last time you used a phone book? Well maybe you still like to use a phone book but personally I haven’t used one in at least 4 years. I like to search on Google, only about 10 times faster and usually more accurate. But you will find most of the content has been uploaded by the business themselves. Visit google local. You can add pictures, logo, hours of store etc. So next time someone is searching for your phone number on Google, you will come up first. It can also be beneficial to add your self in different “categories.” Then when your potential customer searches for your industry, for example – contractor in your zip code, you come up. Just another free service that you can use for your business. Add your today. How to add my business in Google local search… is a post from: Lakeshore Branding Tweet This! Share this - Read the full article

How to add my business in Google local search… is a post from: Lakeshore Branding

Monitoring Google Places Reviews, Web Updates, and Content Changes

Chris Campbell — Tue, 15 Nov 2011 17:15:08 +0000

There are ways to monitor changes and updates to your favorite websites, blogs, social networks, classifieds, and local business listings (including Google Places pages) – without having to watch the Web 24/7 or pressing the Refresh button every minute. And while RSS is today’s most popular way of syndicating content automatically, not all websites have it. (And not all users prefer it.) That’s where this list comes in: to be able keep up with what’s happening (in real-time) on any place across the entire Web; to monitor what customers and competitors alike are doing and saying; and to listen and respond to reviews and feedback as they are generated. Here are some of today’s best tools for monitoring changes to any website. Page2RSS Page2RSS is a free service that lets you create feeds for web pages you wish to follow or monitor – pages, specifically, that are static or don’t offer any RSS/Atom feeds. Page2RSS also serves as a way - Read the full article

Monitoring Google Places Reviews, Web Updates, and Content Changes is a post from: Lakeshore Branding

WordPress Issue? Scan “Local Machine”

Guest Blogger — Mon, 10 Oct 2011 15:57:31 +0000

From humble, open source beginnings, WordPress now powers over 61 million sites worldwide. The extent to which it has grown in popularity not just for bloggers but professional designers and developers is evidenced by Smashing Magazine recently launching an extended, dedicated WordPress section. I’m currently one of these working in web design in Chicago. The Project I recently had a very simple project of launching a blog with a small shopping cart installed in time for the 2011 Rugby World Cup held in New Zealand. Wait-of-Nation.com went live a little over two months ago. The Client With a background in PR/Advertising my client was well versed in getting himself out there, which in a country of 4.5 million people really isn’t that hard to do. He had a good product (sports blog of the most popular sport in NZ), with a niche message/ slant (“Home of New Zealand’s crushing expectation” – that the All Blacks – the National team – - Read the full article

WordPress Issue? Scan “Local Machine” is a post from: Lakeshore Branding

7 Local Search Engine Optimization Tools to Help You Get Found Online

Chris Campbell — Mon, 27 Jun 2011 18:58:14 +0000

A few days ago we talked about how important local search / SEO has become – and what you can do to enhance your local search performance and Internet marketing efforts. Well, as we conducted our research for that story, we stumbled upon a number of neat local search engine optimization tools. And, knowing how much readers love lists (our competitive intelligence tools post is one definitely worth checking out), we made another one – this time, to help you in your search for tools that are designed to give you an edge over local competitors. Enjoy! Local Search Toolkit This is one of our favorite local SEO tools right now. The invention of seOverflow’s Mike Belasco and Mary Bowling, the Local Search Toolkit features a Google Places Results Analyzer which generates competitive analysis and data from search results in Google Places. With the Local Search Toolkit, you can download, analyze, and review citation sources – and sort seamlessly through - Read the full article

7 Local Search Engine Optimization Tools to Help You Get Found Online is a post from: Lakeshore Branding

17 Neat Local SEO / Local Search Tips, Tricks, and Tools

Chris Campbell — Wed, 22 Jun 2011 18:45:13 +0000

It’s great to drive traffic – online and offline – from all corners of the world. But if you’re a smart marketer, you’ll realize you don’t have to be so international – at least not when it comes to search engine optimization (SEO). Thanks to local search, businesses don’t have to squander resources on attracting customers and visitors that are beyond their geographic reach anyway. One can instead focus on catering to the heart of the locals. Want to find out how? Here’s a list of 17 great local SEO and local search tips, tricks, and tools to help you get started. Claim. Claim your local listing on Google Places. While you’re at it, go to Bing Local and Yahoo Local and claim your listings there, too. Apply best practices. Read our guide on Google Places to put yourself closer to the center of the map. Submit your info to the online yellow pages. Sign up in online directories and - Read the full article

17 Neat Local SEO / Local Search Tips, Tricks, and Tools is a post from: Lakeshore Branding

After Snubbing Google, Groupon Raises Nearly $1 Billion in Venture Funding

Chris Campbell — Thu, 13 Jan 2011 19:45:48 +0000

It looks like snubbing the world’s number one search engine was the right move after all. Just a little over a month after rejecting Google’s $5.3 billion offer, daily deals website – and one of today’s fastest growing companies – Groupon has raised $950 million in one of the largest venture funding rounds of all time. The financing came from a long list of venture capital firms and investors, including Andreessen Horowitz, Greylock Partners, Accel Partners, Battery Ventures, DST, Kleiner Perkins Caulfield & Byers, Silver Lake, Maverick Capital, Technology Crossover Ventures, Mail.Ru Group, and New Enterprise Associates. “We’re thrilled that Groupon has earned the confidence of some of the world’s most respected investment firms,” said Andrew Mason, founder and CEO of Groupon. “With their support, we will continue on our mission to change the way people shop locally and serve the world’s local businesses.” Added Greylock Partners venture capitalists Reid Hoffman and James Slayet in a TechCrunch guest blog post: “We - Read the full article

After Snubbing Google, Groupon Raises Nearly $1 Billion in Venture Funding is a post from: Lakeshore Branding

Tips for Optimizing Your Site Globally by Using Local Languages

Guest Blogger — Tue, 21 Dec 2010 13:15:55 +0000

Google is not the only search engine in the world. In some large countries like Russia, it isn’t even the most popular. It has been estimated that only one fourth of the Internet’s 2 billion users speak English as their native language. Only one fourth! That means that if you are only optimizing your site for people who speak English then you may be missing out on 1.5 billion potential customers! Obviously if you want to expand your market globally, you have to start thinking about targeting local areas around the globe that search on the Internet in different languages. This means translating your site, among other things that will help SEO-wise, and you should do so because it has been proven that people searching on the web trust their native speaking tongue when it comes to making a purchase on the Internet. Where to Start You must first decide if you want to target by location or by language. - Read the full article

Tips for Optimizing Your Site Globally by Using Local Languages is a post from: Lakeshore Branding

Google Places: Tips and Tricks that are Guaranteed to Put You on the Map

Chris Campbell — Sat, 11 Dec 2010 15:04:38 +0000

Did you know that 20 percent of all searches on the Internet are for specific locations or businesses? Search giant Google did, and that’s why they changed Google Local to Google Places and began to display – for every search query that may be locally or geographically influenced – the local information for businesses, maps, and directions in the search engine results pages (SERPs). Right now, Google displays seven Places results for every search, as well as a map on the right side of the SERP that shows exactly where these seven places are. Obviously, Google Places pages help customers search these maps for local information while finding businesses within their area that are relevant to their search. Meanwhile, for small businesses, mom-and-pops, stores, offices, and other organizations with a physical address, Google Places is a unique local search tool that can drive and direct those who are searching to those who have something to offer or sell. Leverage this - Read the full article

Google Places: Tips and Tricks that are Guaranteed to Put You on the Map is a post from: Lakeshore Branding

This Week in Online Marketing: Google Groupon Deal, Diaspora

Chris Campbell — Wed, 01 Dec 2010 14:07:35 +0000

Google-Groupon Deal? Search giant Google is reported to be offering as much as $6 billion for leading e-Commerce coupon site, Groupon. According to a number of media sources, the deal’s initial payment will be worth about $5.3 billion, with the remaining $700 million to be used as an incentive for keeping Groupon’s employees. The deal, if it happens, is going to be Google’s largest acquisition yet, much bigger than its successful $3.1 billion bid for DoubleClick and the $1.65 billion price tag of the company’s YouTube deal. Launched in November 2008 and headquartered in Chicago, Illinois, Groupon is a social shopping network that delivers daily deals to users in cities across the U.S., Canada, and Europe. While the price of the rumoured acquisition seems high – Groupon only has an estimated $600 million in revenue – industry observers say that the coupon site is the clear leader in a rapidly growing new category on the Internet. Its overwhelming success in - Read the full article

This Week in Online Marketing: Google Groupon Deal, Diaspora is a post from: Lakeshore Branding