Google may be a multi-billion dollar company, but that doesn’t mean they can’t have fun. Since the company was founded by Sergey Brin and Larry Page in 1997, they’ve risen to dominate the world of Internet search and kept huge smiles on their faces throughout the process. The Early Days Let’s start with some funny facts about Google’s origins, which helped them steal a march on their competition, albeit unintentionally. One of the things we all love about Google is the clean interface we’re greeted with when we go to the homepage. Many people think that this was a conscious decision they made to maximize usability, but it was actually came about because the co-founders didn’t know any HTML. And you could even say that the Google Doodle Phenomenon had accidental origins. It was essentially a way forBernand Page to tell visitors they were out of the office at the Burning Man Festival. Changing the logo temporarily let them know – Read the full article
Have you ever asked yourself what happens when you write a query in the search engine of Google? “Uncle Google”, as you see it now, is far more different from the one that is born in 1998. The search process is constantly being upgraded, throughout the tube for the past 14 years there are more than 7000 major algorithm changes. Do you remember the first time when you were typing something in Google and he gave you suggestions for your query? Don’t you think it is even cooler that now he gives you not only suggestions for the landing page but also the option to preview it without actually visiting it? At first sight these commands seem simple to you but actually they are parts from the huge and complicated maze of tubes behind the curtains. With those and many other interesting and important changes in Google’s algorithm you can get familiar in the following infographic. (Just click this link – Read the full article
With the boom of the Internet, almost everybody, from businesses to individuals, to the celebrity and even just the ordinary people have established a presence in the World Wide Web by creating their own website. Creating a website is very easy especially now that there are a lot of free and user-friendly content management platforms (like WordPress) where anybody can start a website. But because there are millions of websites that abound, competing to be known in the Internet world by ranking at the top of popular search engine results is difficult and can be a very big challenge for any website owner. This is where Search Engine Optimization or SEO comes into the picture. Website owners can implement SEO strategies to improve their site performance and position themselves to be found online. With WordPress, you can take advantage of the platform’s plugin architecture to enhance your ability to implement your SEO strategies. And there are loads of SEO plug-ins that have been – Read the full article
Some of the major challenges posed to the online business owners or any website owner is the visibility of their websites on popular search engines, most especially Google. Among the number of search engines, Google controls majority of these searches. This is the reason why most of the websites embark with strategies targeting Google first. The best way to enhance your online visibility is by search engine optimization or SEO. Hence, when you come up with your website, it is important to adopt a proper SEO strategy to improve your website’s ranking / search performance. The following are some terrific new tips to improve the search engine optimization performance of any website you design: By adding a blog: When you add a blog to your website, it gives you an opportunity to add new content on a regular basis. Different search engines love new and fresh content. So, when you add new content to your blog at least once or – Read the full article
For your site to be noticed and to get traffic, it should have a good position in search, so that it will always land on the first page of popular search results at search engines like Google, Yahoo and Bing. Achieving this is no miracle and is not something that can be done overnight: it takes an effective SEO strategy to move your website to the top of search engine results. In order for an SEO strategy to be successful, a website owner should monitor the different metrics of their site on a daily or weekly basis to gauge if the strategy that they are implementing is working. Here are a few metrics that any website owner should watch out for, to know if they are on the right track and if the strategy that they are implementing is improving their website’s ranking: SEO Metrics Traffic Metrics. Web traffic is the number of visitors that your site is getting. This – Read the full article
A potential pitfall for many new Adwords advertising is simply the false pretense that Google’s default Adwords settings are in the best interest for all advertisers. That’s simply not the case. Here are a handful of tips that can take just minutes but provide a significant lift in your online advertising campaign performance. 1. Review your location and language settings Google defaults each new campaign to target theUnited StatesandCanada. If you don’t ship internationally, this is a clear opportunity to narrow your targeting. If you are a localized business serving a specific area there is further opportunity to narrow in your focus by targeting a specific state, city or even specific mile radius surrounding your business location. Advanced Tip* If you are targeting multiple countries, set up separate campaigns for each country. Each geographic area will perform differently due to variances in search behavior. Separate campaigns will provide you much deeper insight into each location’s performance and allow for smarter decisions – Read the full article
When we look back at the present year events that affected the SEO world, we would realize that it has been more remarkable than we would have thought it would be. This year has actually marked a decisive point in the efforts made by Google to improve the quality of search engine results that are served to the Internet users. The focus with which Google went about its task of cleaning some of the damaging and poor quality sites from the search engine indexes is pretty well-known. Unlike the gentle avatar that a Panda is considered to be, Google’s ‘Panda’ update literally sniffed out thousands of sites in a matter of couple of weeks from the web’s most powerful search engine. While many analysts saw a sort of devastation in the making for some time now, the intensity of the impact left everyone guessing about the company’s motives. All sites that were built on duplicate or re-written content were penalized. – Read the full article
For those of you who are Google addicts like myself, you should find this piece choc-a-bloc full of Chrome apps for you to gorge yourself on. Whether it’s gaming you are looking for or an app to help your business run more smoothly, you should find something here to satisfy your taste buds. The Google Chrome Store makes me feel like a kid in a sweet shop at the best of times, and if you haven’t checked it out already you will find it hard not to after reading below. Bear in mind that you need to be using the Google Chrome browser (to enjoy these apps), so download it now and start browsing in the shop and on the Internet. Google Chrome apps for small business One of the best apps I have found on the Google Chrome Web store is the ZOHO Invoice app, which I now use religiously to process all my invoices and keep track of – Read the full article
