Are Your Search Engine Ads Looking Sharp or Falling Flat?

On May 15th, 2012, wrote:

Your online ad is running regularly. It gets a few clicks each time it runs, but you know it should be doing a lot more to promote your business. Unlike traditional ads, which appear before large numbers of people who may or may not respond to it, search engine ads (online advertising) only appear in front of people who have already shown an interest in the product or business.  However, this level of targeting is only possible when the right elements are in place. Why isn’t my ad working? The ultimate goal of any ad is to generate sales and revenue. If your ad isn’t delivering the results you want, take a look at some of these possible reasons. Keywords: The keywords you use to place your ad need to be broad enough to appear on multiple searches, but specific enough to accurately reach your intended market. Copy and Graphics: You only have a few seconds to make your pitch, so make – Read the full article

Managing Your Google AdWords Budget

On May 14th, 2012, wrote:

Google Adwords gives you a lot of freedom about how you wish to spend your pay-per-click advertising cash, and it is knowing these methods in and out that can allow you to squeeze a lot more bang for your buck out of a limited online advertising budget. The key is continual testing, measuring and adjusting. With Google Adwords you can set limits on your budget in a number of ways. You can set a daily limit and a limit on the cost of individual clicks. Using these options can stop your advertising from running out of control, but it also needs to be done in a measured way. If your daily budget is low when compared to the cost of your keywords, then your advertisements will not appear every time there is a matching search, such that they will begin to appear more sporadically. This will affect the general throughput of visitors to your site through Adwords. Tips on Managing Your Google AdWords Budget Setting – Read the full article

Terrific New Tips For Improving the SEO Performance of Every Website

On February 12th, 2012, wrote:

Some of the major challenges posed to the online business owners or any website owner is the visibility of their websites on popular search engines, most especially Google. Among the number of search engines, Google controls majority of these searches. This is the reason why most of the websites embark with strategies targeting Google first. The best way to enhance your online visibility is by search engine optimization or SEO. Hence, when you come up with your website, it is important to adopt a proper SEO strategy to improve your website’s ranking / search performance. The following are some terrific new tips to improve the search engine optimization performance of any website you design: By adding a blog: When you add a blog to your website, it gives you an opportunity to add new content on a regular basis. Different search engines love new and fresh content. So, when you add new content to your blog at least once or – Read the full article

More Pay Per Click Tips and Tricks: Why You Need PPC Tracking

On March 14th, 2011, wrote:

Most businesses and websites that invest in Pay-per-Click (PPC) campaigns know the basics of running one. They’d also know that the most important element of any PPC campaign is keyword research: spending time on finding out what phrases will be the most useful for your website when set against the cost of the most commonly used phrases in your business sector. Keyword research and keyword selection make up the single most important job for any website, and finding the balance between the most commonly used phrases and value for money when competing with your rivals can often make or break the performance – and value – of your campaign. Once you have mastered the basics of keyword research, it is possible to dig deeper into the more sophisticated arts of Pay-per-Click and hone your PPC strategies and skills even more. One way of doing this is through Pay-per-Click tracking. PPC tracking allows you to evaluate the Pay-per-Click campaigns you have – Read the full article

Internal Site Search: What Does The Data Tell You?

On March 4th, 2011, wrote:

Google Analytics holds a wealth of information about your site. Within a few clicks you’ll have all of the metrics that are important to you: page views, visits, unique views, bounce rates, and conversions, etc. If you want to go a step further you can start to segment this information or create custom reports so you can look deeper into the data. Regardless of whether you are an e-commerce site owner, a marketer, a business owner, or a blogger, if you know how to interpret the data correctly, you will be able to make the right choices more often. The numbers don’t lie and if you can base your decision on what the numbers are telling you, you’ll be able to improve the performance of your website and increase the number of business opportunities you’ll get from it. Site Search: A hidden gold mine One of the most overlooked tools in your analytics arsenal is quite possibly the Internal Site – Read the full article

Must Have eCommerce iPhone Apps for Merchants On the Go

On October 19th, 2010, wrote:

Are you an e-commerce merchant looking for iPhone or iTouch apps to make your life easier, especially on the move? Look no further. There is a wealth of electronic evolution for Apple products that are geared to making your life easier and more fun. Here are my personal favorites. Social Media has taken the Web by storm but it also has a vital place in mobile technology. One of the best ways to keep in contact with your customers, and to maintain a valued relationship, is via social media and there are apps that help you do just that. Take the Meebo, Twitter and Facebook applications to start with. You can share views, news, images and even videos. Check out the Apple App site for a wealth of other social apps that allow all types of possible interaction and functionality. Anyone that cares for their business should care for their customers and using social media is one way to do so. – Read the full article

Getting Clicky With It

On September 28th, 2010, wrote:

Web analytics doesn’t sound like fun. The minute you see those charts, tables, numbers, and geeky acronyms, it will sound even less fun. But analytics – or the analysis and reporting of Internet data with the objective of understanding web usage – delivers information that is essential to all businesses with some form of presence or another on the Web. It helps you understand what you’re doing right, what you’re not doing right, and what you can do to improve. Enter Clicky at GetClicky.com. Used on about a quarter of a million websites, Clicky is a web analytics tool that is, at the very least, on par with the biggest and most comprehensive analytics tools out there right now. But it’s not that which makes Clicky unique, for what really sets it apart is that it makes analytics fun. Easy to understand. Easy to manage. Oh, and unlike the traditional favorite Google Analytics, Clicky measures data in real-time. You won’t – Read the full article

Great iPhone Apps for Managing Your SEO Campaign

On July 6th, 2010, wrote:

Do you find yourself always on the go, having to work – literally – from your Apple iPhone? Don’t worry. Running around doesn’t mean you cannot accomplish the tasks needed to manage your SEO campaign – as long, of course, as you have one of today’s most sought-after mobile gadgets. We’ve talked before of great apps for small business owners. Now it’s time to list down great iPhone apps for those looking to continue working on optimizing their site, even while out of the office. Ego Ego for iPhone is a stat-tracking application that lets you check out the numbers and figures that are relevant to your SEO and search engine marketing (SEM) campaign. With support for Ember, Feedburner, Google Analytics, Mint, Squarespace, Tumblr, Twitter, and Vimeo, the Ego app lets iPhone users view things like daily, hourly, monthly site visits, subscriber count, number of Twitter followers, and even feed subscription totals. Ego is particularly useful if you’re managing multiple – Read the full article