A long time ago, aka a couple years, Social Media had no relevance to your page rank or SEO campaign. Social Media was simply another tool, or middleman to connect your business with your clients. Usually links to social media were rel= nofollowed (tell search robots to not click on link). Up until a few years ago, social websites media sites were not considered as high quality links and did not carry much authority. As of today, the number of Facebook and Twitter users exceed 500 Million! If this isn’t a reason to give a website authority, then I quit this industry. Google and Bing realized that there is quality in Facebook and Twitter and have said they can directly impact you page rank. Fret not friends, your quest for more followers and to get Gaga to retweet you can actually pay off. Twitter: Twitter, while some still call it a ‘new’ phenomenon, it is crucial for successful business today. It has been one – Read the full article
A few weeks ago I wrote a post about how Old Spice was enjoying wild popularity from its viral video campaign featuring “The Man Your Man Could Smell Like,” a towel-clad hunk who responded to fans’ tweets with personalized videos. This week, Old Spice is finally seeing evidence of the results they had undoubtedly hoped for: an increase in sales. Although initial reports suggested that Old Spice sales were actually down in the weeks after the campaign, Nielsen released new sales figures this week, revealing that sales have increased by 107% in the last month. Not surprisingly, following Old Spice’s overwhelming success, copycat campaigns have begun to pop up from other companies. This week, Cisco released a viral video featuring “Ted from Accounting,” asking fans to tweet their questions about Cisco products and services to Ted, who would then post personalized video responses to Cisco’s blog. While Ted from Accounting was not as suave and sophisticated as the Old Spice – Read the full article
Social media is often used as a method for users and consumers to make public statements about products and services. While this gives the public more power to evaluate brands, businesses can also leverage social media to connect with customers. As social media becomes increasingly important in marketing campaigns, companies are turning to YouTube, Twitter, and Facebook to create personalized responses to individual users that captivate consumers in a way that traditional forms of mass media are incapable of reproducing. Wieden + Kennedy Portland, the ad agency that represents Old Spice, launched a campaign earlier this year featuring Isaiah Mustafa as a towel-clad macho man representing the brand as “The Man Your Man Could Smell Like,” or more familiarly, “The Old Spice Guy.” The first set of commercials was created for television but gained popularity on YouTube, acquiring over 13 million views. After its wild popularity online, the advertising team behind the campaign focused on social media to popularize the – Read the full article
The following video contains really buff dudes dancing without their shirts on. If that’s not your cup of tea, please click away. Meet the Men of Lakeshore Branding As you can see, sometimes things get a little wild in our office, with our team of studs. In the video is Ryan, our Creative Director, Michael, who looks over the books, Brandon the social media marketing guy, Mark works as a consultant, and myself, who does Search Engine Marketing. We made this video not only to make you giggle, but to show you the power of a short video that was created in under an hour. Videos are a great way to communicate with your audience and convey your message. YouTube is now the #2 search engine above Yahoo, and it’s more important than ever to establish or grow your presence on this video search engine. Are you completely nuts? Yes, we are, but it’s this creativity that leads to innovative – Read the full article
