What if you could control and monitor your image across all social media? What if you could sign up for all the important social media sites out there and hear all the conversations being made about your business or brand? It sounds like a lot of work, but not if you’ve heard of KnowEm. A few months back we wrote a post that focused on this extremely useful social media service, which, as a kind of username detective, basically helps small business owners, startups, or even enterprises and larger companies check for the use of their brand, product, trademark, personal name, or username instantly on over 400 popular and emerging social networks or social media sites – including Facebook, Twitter, LinkedIn, Foursquare, Multiply, WordPress, MySpace, Formspring, Blogger, Posterous, and many more. KnowEm is a great brand management tool, too. You can grab your name and secure your brand before someone else does – someone who doesn’t have the authority for – Read the full article
Recently, Google rolled out another one of its search engine innovations: the Google Social Search. The announcement was made in conjunction with the company’s new partnership with social networking giant Twitter, which should help users find more up-to-the-minute, real-time data – including tweets – in Google search results. Google Social Search, however, is something independent from the Google-Twitter collaboration. Contrary to what some people might think, Social Search is not real-time search. What the new service does do is help users find content published by people in their social circle – and then see this kind of content included in search results. “Most people on the web today make social connections and publish web content in many different ways, including blogs, status updates, and tweets,” as explained by Google in the official blog entry announcing Social Search. “This translates to a public social web of content that has special relevance to each person.” It is this relevant, social web of – Read the full article
Monday kicked off with a bang as it was announced social network giant Facebook acquired social aggregating site FriendFeed. If you’re unfamiliar with FriendFeed, the free service allows users to add their activity from across the social web and aggregates the activity into one stream. You can follow other people’s streams, much like Twitter. You can also create custom groups to better follow those you care about. So what does this mean? For one, FriendFeed had already influenced changes in Facebook. Likes, anyone? The importance of Facebook making this move is obvious; the stream is king. It will also solidify Facebook as a true center for user’s social activities- not just a place to see what friends are up to. This is good for marketers, small and large alike. With Facebook integrating these features, more and more people will be introduced to these social features who currently don’t use them. The more people sharing their activities, the more we can – Read the full article
FriendFeed is a utility tool that that collects all the updates from your favorite social media websites. It doesn’t send your info to your social media websites, but it gives you updates on all the sites your friends are using and creates a master feed of all your online activity. It takes feeds from Facebook, Twitter, your blog, Flickr, Yelp to name a few of the accounts your can tie to this social site. FriendFeed also acts as a stand alone social site, with options for posting notes, photos and links, as well as commenting on others’ contributions. You can check out our client GreenWerks and our social media expert Brandon Zeman on FriendFeed.
