STUDY: Twitter as Popular – but Not as Widely Used – as Facebook

On May 25th, 2010, Ryan Powszok wrote:

Twitter has finally caught up with Facebook – at least in terms of popularity. In terms of usage, however, Facebook – with over 400 million active users – is still leading over the massively popular social networking / microblogging site. These are among the most important findings from a new report released by Edison Research [...]

We Got Next: Potential Social Media Darlings after Twitter and Facebook

On April 30th, 2010, Ryan Powszok wrote:

In recent times we’ve seen social media grow exponentially fast. Thanks to quick Internet adoption and the advancement of mobile technologies, hundreds of millions of people are now part of social networks like Facebook and Twitter. These two sites in particular have enjoyed an incredible amount of attention, but we must understand that they form [...]

How Facebook Connect Can Help Your Business Blog

On April 12th, 2010, Ryan Powszok wrote:

It’s great to have your own blog to support your main website: you can keep updating it with new content and engage with a community of readers. But what if that community isn’t growing or responding as you had hoped, no matter how great and fresh your content is? Don’t worry: an increase in engagement [...]

Prevent Brand Identity Theft on Facebook

On February 18th, 2010, Chris Campbell wrote:

More and more brands are using Facebook to create Fan Pages – and for good reason, too. A Facebook Fan Page is a great online channel for sharing and promoting brand identity, as well as for engaging and interacting with audiences in a community-driven setting. SEO experts will also note that a Fan Page on [...]

What Your Web Content Writer Should Have

On October 5th, 2010, Ryan Powszok wrote:

Establishing – or enhancing – the presence of your business online will require a lot of text. Let’s see: website copy (with multiple pages), product and service descriptions, blog entries, tweets, Facebook wall posts, E-mail newsletters, pay-per-click ads, etc. So who’s going to do all that writing? Hire a web content writer. That’s the simplest [...]

E-Commerce Dont’s: Social Media Marketing Mistakes You Should Avoid

On September 29th, 2010, Ryan Powszok wrote:

Social media offers endless possibilities for marketing and selling your product online. But you know that already. (And we must have been going on and on about it.) You know that Twitter, Facebook, YouTube, and similar social media sites are great for E-commerce and online retailers – that, if leveraged properly, they can help you [...]

Top 6 Reasons Why You Should Start Guest Blogging

On September 22nd, 2010, Ryan Powszok wrote:

Often lost in all the talk about creating content in the world of social media is blogging. Specifically, guest blogging. Sure, we have all heard about how wonderful Twitter is, and how viral success on YouTube and Facebook can propel you and your business to greater heights. But guest blogging is right up there, too, [...]

Your Social Media Checklist for Launching a Product

On September 16th, 2010, Ryan Powszok wrote:

One of the most exciting milestones that can be achieved by any business owner or retailer is a product or service launch. It marks the fruit of all the hard work that had been done. A launch, however, can also be one of the most terrifying, stressful, and expensive projects that you, as a business [...]