Your Guide to Finding – and Responding to – Online Customer Reviews

On March 9th, 2016, wrote:

Somewhere out there, a person is talking about you. Your business. Your brand. Of course, you’ll want to listen and join the conversation. You have to, right? The Internet, though, is a pretty big place. If before, the reviews and comments of your customers only came in literally by word of mouth – well, today that’s no longer the case. A bad review on a site like Yelp or Google Places, a nasty blog entry by a vindictive, loud-mouthed critic, an unflattering picture of your establishment posted online, or even just a single unfavorable tweet: it can undo your life’s work. It can offset all the great things that you, your employees, your brand managers, your publicist, and your ad agency have been doing. And it can keep tons of potential customers from walking through your door. (One study even says that a single bad review can cost you 30 customers!) No matter how big the Internet is – and – Read the full article

Pros And Cons Of Social Media For Real Estate Business

On February 28th, 2013, wrote:

Everywhere you look, people are telling you to sign up for Twitter, to post on Facebook and to start reaping the SEO benefits of Google+. This advice comes from well-intentioned friends, family and coworkers who want to see you become the most successful real estate professional in town, but it’s sometimes misguided. Here are some common pros and cons of social media, along with some advice to avoid the worst when navigating the digital waters. Increased Exposure Obviously, interacting with people and brands via social networks will increase the visibility of your business. People who were unfamiliar can learn your name and about your services. Consumers who may have have had a negative experience with your agency in the past can see you in a positive light, especially if you respond positively to even the most negative feedback. Plus, Twitter, Facebook and the like give you a new way to keep in contact with current clients. However, exposure isn’t everything. – Read the full article

New App Converts Facebook Comments Into Sales

On February 20th, 2013, wrote:

There’s very little doubt that marketing with Facebook has a huge influence on the way that people discover new items, and even become inspired to buy them. This summer, Facebook’s marketing department released statistics which mentioned that not only do individuals spend an average of six-and-a-half hours per month on the site, but collectively, the site’s user base contributes over 3 billion comments and “likes” every day. Comments Translate into Sales Now, an application called Soldsie helps merchants by working with a company’s own Facebook account. Once the application is installed, Facebook users can browse through a photo gallery of items for sale, and simply type “sold” in the comments field. This is all it takes to inform the merchant, and tell other interested parties that an item is claimed. Easy Payment Processing Businesses often spend a great deal of time deciding on the best merchant services account for credit card processing. Finding the ideal provider can facilitate e-commerce transactions – Read the full article

Top 5 Most Important Facts For Online And Offline Marketing Strategies

On December 26th, 2012, wrote:

The advent of internet has brought about a rapid change in the way online and offline marketing strategies are perceived. The most important thing to do is come up with a good balance of using these online and offline marketing strategies in such a way that it spells success for your business. The benefits of these marketing strategies are multi-fold and one can generate worthy traffic, attract customers and build up a business if the efforts are used in a proper manner. If one keeps in account the following facts while devising the marketing strategy, the online and offline endeavors will bring great results. Highlight the URL Offline marketing endeavors are equally relevant while one talks about successfully taking any initiative forward. You can put the URL on your printed material. This will help in the promotion of the business as the customers will want to check out the performance of the enterprise at their leisure. They can simply type – Read the full article

Social Media Treasures To Help You Land A Job

On November 27th, 2012, wrote:

If you’ve grown up using social media as a casual tool to waste time with then you’ve already got an advantage over anyone who hasn’t when it comes to finding a job. You’re not only more familiar with the setup and functionality of how social media works, but it’s probably second nature for you to communicate this way. That’s right, social media has a lot more to offer than just getting acquainted with random people on the internet. This can really be considered as a breakthrough of sorts with the way this technology has helped alleviate the unemployment rate. This means using it as a tool for something more productive than chatting to friends is less effort – and can yield huge results. Anyone that has never used social media will probably feel overwhelmed by the way it works, how and when to use it and what its impact could even be. Popular as it may be, there are still – Read the full article

Importance Of Pinterest For Your Online Business

On October 22nd, 2012, wrote:

You have heard about the importance that social media can have on your business marketing strategies. There is no doubt they are important, with Facebook and Twitter both getting hundreds of millions of users that you can have direct contact with. Twitter and Facebook are extremely important for your social media marketing campaign but there is a new social media app that web design companies are looking at that is on the rise. Most of you have heard of Pinterest but the question is, can you use it to market your business successfully? Several web design firms are coming up with ways to help their clients use Pinterest to successfully market their business. I am going to go over some of the marketing benefits of using Pinterest. Time – Like with all social media websites, you need to learn the ropes in order for them to work and Pinterest is no different. Whether you do it yourself or you have an – Read the full article

How Businesses Can Use Real-Time Social Media

On August 9th, 2012, wrote:

Real-time use of social media allows businesses the opportunity connect with people in a way that mainstream media simply cannot achieve as effectively – largely because the bigger an organization, the more unresponsive it can become. In addition, traditional media does not allow for any sort of personal interaction or two-way communication to take place. Not everybody has the second opportunity to go and study social media marketing or a digital media course so I’ve outlined just a few ways that businesses can take advantage of real-time social media to scale their reach with their intended audience. Live video streaming Just a few weeks ago I attended an informal industry talk in my home town of Nottingham, by peer web designer, and now friend, Alex Leeson Brown. He talked about his story and journey of becoming a web designer, including the highs and lows of the various places where he worked and the challenges he encountered. At the time of – Read the full article

How to Get More Traffic from YouTube

On August 6th, 2012, wrote:

The development of groundbreaking technologies has enabled the digitization of processes such as recording, capturing, and storing videos. As a result, picture and audio quality of the videos have improved drastically, making videos simple, reliable, and easy to refer. Since the turn of the century, usage of the Internet has risen dramatically and hence videos have become an integral part of the present day multi-media experience. Videos are fundamental for sectors such as broadcasting, media, education, and entertainment. Moreover, videos have entwined themselves naturally with the Internet to become one of the major sources of reference. Of all the active Internet users, about 74% of them watch online videos and about 56% watch videos on their mobile phone. The survey also revealed that among the respondents from 56 countries, about 35% of them watch videos daily via any one of these sources. In the fourth quarter of 2011 alone, more than 147 million active Internet users watched videos online. As a testament – Read the full article