Top 5 Reasons Why Your Facebook Promotion Campaign Is Not Working

On February 22nd, 2013, wrote:

This article includes the top 5 reasons for the failure of a promotional campaign on Facebook. Although Facebook promotions are paid to get ordinary results, many campaigns do not get their desired results. A Facebook promotion campaign is considered to be a failure if it has low click rates and no return on the investment launched. Below are the top five reasons why your promotional campaign on Facebook isn’t working. 1st Reason – Wrong market target for promotion: Many advertisers do not place their ad at right place and they select wrong ad targets as result. Size of a market is another thing which should be considered while placing an ad or selecting an ad target market. Some markets have a very big size while others have too small. Previous results which garnered good results from your Facebook campaign can also be used as an indicator for more promotion in the same targeted market. 2nd Reason – Promotion image is – Read the full article

Facebook Releases its First SEO Guide

On July 2nd, 2012, wrote:

Online business is taking over as the main source of revenue for firms across the country, and as such, more and more people are looking into the need for SEO (search engine optimization) to stay ahead of their rivals in these competitive times. It seems as though some of the major Web influencers have acknowledged this trend and are busy thinking of ways to get involved. Facebook appears to be the latest internet giant to incorporate SEO into its services, having released a video which guides users on how to optimize their company profiles in order to gain better online exposure. What does the video include? The firm has teamed up with Distilled on the video, which aims to provide viewers with a step by step solution to their optimization needs, explaining what users need to do to create profiles that will increase their search engine positions. One of the key issues the Facebook team has raised is the importance – Read the full article

FACEBOOK TIPS: How to Use Facebook Photo Sharing Effectively

On February 9th, 2012, wrote:

Facebook’s photo sharing feature has become increasingly popular among Web users. This feature has enabled people to share their special moments with their family and friends all over the world. Besides individuals, businesses have also taken advantage of Facebook photo sharing as a social media marketing tool to promote their products and services. The following are some guidelines that will help you use Facebook’s photo sharing feature more effectively. Name your albums Facebook automatically stores uploaded photos into an ‘untitled album’ (usually with the date of upload). You can change or arrange such albums easily according to your personal needs. When creating an album, the first thing to do is to appropriately name the album. Facebook automatically names albums according to the date when they were uploaded. However, a name such as ‘August 8, 2011’ is not likely to grab anyone’s interest. Therefore, select titles which are catchy and relevant to the photos contained in the album. Customize the album – Read the full article

The Real Estate Agents Guide to Social Media Marketing

On December 8th, 2011, wrote:

In light of the current recession and housing market downturn, real estate agents have to turn to new ways of creating and running their businesses. Social media marketing is one of the best, if not THE best way to do just that. The National Association of Realtors has a whole section of their website focused on social media for the real estate professional. The Field Guide to Social Networking for REALTORS® has eBooks, videos, and a ton of other resources to help you along the way. Facebook Ask around and you will be hard-pressed to find someone who hasn’t heard of Facebook. Even if they don’t use it, they probably saw the movie last year about it! And it’s likely that most people you know are using Facebook and have hundreds of friends. A word of caution on catapulting yourself into this too quickly: mixing personal and professional can be a very slippery road. Keep your personal Facebook profile and create a Fan Page – Read the full article

5 Great Ways to Kill an Online Marketing Campaign

On September 8th, 2011, wrote:

So, you’ve got a valued product or service, a clean, professional website with a strong domain name, and you’re ready to launch an online marketing campaign. Well, get in line because every day millions of business owners are doing the same. Thanks to the Internet, the old analogy of the little fish in the big pond no longer holds water. Today it’s more about a tiny grain of sand on a very large beach. But don’t get discouraged because when it comes to online marketing, most business owners are doing it badly. And being that all great business owners learn from the mistakes of others, here are 5 surefire ways to kill an online marketing campaign which should be avoided at all costs. 1. Start with a muddled marketing message: You know who you are and what you do. That’s why you started your business, because you recognized needs and realized that you could effectively meet them. The challenge is – Read the full article

Want a Successful Facebook Page? 5 Tips to Help You Create One

On July 26th, 2011, wrote:

With more than 500 million active users, Facebook is the most popular website in the world. No matter what niche you’re in, it’s highly likely that your target audience is chock full of Facebook users. So, how do you create a Facebook page that’s really going to boost your traffic and sales? By following these 5 tips: 1. Keep it fun For many people, Facebook offers a great way to relax after a long day. If your page offers fun pictures, cool links, and interesting status updates, people will enjoy spending time there. And the more people you have on your page, the more likely they are to come back – or to use your services when it comes time for them to spend money. 2. Turn it into a community If you make your fans feel like they’re a part of the group, they’ll start to think of your less as a “company” and more as “friends”. And let’s face – Read the full article

Tips for Using Your Blog as a Publishing Nucleus

On July 20th, 2011, wrote:

Blogs have increasingly become valuable multimedia hubs where personal bloggers and companies provide information through all types of media in various categories of interest. When bloggers write posts and get them published, they expect readers to find them. The fact, however, is that your blog is one among millions of others – probably even hundreds of millions – existing in the Web universe. Instead of waiting to be discovered, you need to find a way of telling the world that you exist. The best way of doing this is to promote your blog to social media sites. Once your post is published at your ‘hub’, you should let your followers and fans find the post where they hang out. With more than 200 million Twitter users and about 800 million on Facebook, having your post promoted through social media is crucial in giving your blog much needed exposure. There are several major platforms where you can publish and enable people – Read the full article

Five Social Media Apps to Boost Your Marketing Efforts

On June 8th, 2011, wrote:

So, you’ve finally decided to join the social media stream and now you’re looking for more creative ways to market your business. So far, you’ve built your Facebook page, a LinkedIn group, and your newly launched corporate blog is receiving a lot of positive feedback from readers. There is one more thing that can boost productivity: social media applications. These apps can boost your marketing efforts and make the process even more efficient. Here is a breakdown of the five most popular social media apps that you can use to accelerate your marketing success: Networked Blogs   Join an online family of over 500,000 blogs and build an active community around your own blog. With the Networked Blogs Facebook app, you can: Import the blog feed to your Facebook profile Share your posts with a huge community of bloggers Gain massive visibility Promote your blog on Facebook The first step is to add your blog to the Networked Blogs via Facebook. Once you – Read the full article