More and more brands are using Facebook to create Fan Pages – and for good reason, too. A Facebook Fan Page is a great online channel for sharing and promoting brand identity, as well as for engaging and interacting with audiences in a community-driven setting. SEO experts will also note that a Fan Page on [...]
States have been trying for years to find ways to collect taxes from online sales, which continue to grow at a rate of about 10 percent a year. States are now losing out on $20 billion annually in taxes they would be collecting if all online sales were happening in physical stores. The Illinois Department [...]
Marketing Sherpa, a trusted resource that publishes useful news, case studies, and best practices data about Internet and integrated marketing, recently released the new Social Media Marketing Benchmark Report.
It’s a robust guide that contains research, charts and tables, case studies, and trends in today’s ever-evolving Internet marketing industry. Over 2,000 marketers participated in the [...]
It’s easy to slap a name onto your business and call it a brand. But that alone won’t cut it these days – especially not online. It needs constant nourishment and attention in order to position it into something that will be successful.
The great thing about promoting your brand online is that there are [...]
Marketing research isn’t what it used to be. It has expanded to include the world of websites, blogs, social media, online advertising, and other web-based media. The great thing about this all is that there are lots of tools you can use conduct market research and gather competitive intelligence.
Our top posts on Lakeshore Branding have [...]
Do you know that 54% of CIOs ban the use of social media in the workplace? “Wow” was our first reaction, too. A bunch of Web 2.0 marketers are of course prone to advocate the merits of using blogs and sites like Facebook, Twitter, Plurk, and YouTube in efforts to help businesses grow. But like [...]
This week we received an email from a DePaul student (Go Blue Demons!), who was looking to interview a web design company about usability. I spent some time thinking about it and developing some answers and I thought I would share it on our blog- Enjoy!
(1) Describe the company. Briefly describe the products they [...]
The search wars have just been taken to a whole new level. The catalyst? Social media.
With the phenomenal popularity of social networking sites like Twitter and Facebook, both Google and Microsoft will now be integrating real-time updates into their respective search engines. In separate announcements made yesterday, October 21, Google said it has reached an [...]
