Is your company making use of a Facebook Fan page? Now with more than 300 million users currently registered, numerous companies have set up Fan Pages fundamental to their advertising labors. People are looking for the most interesting and one-of-a-kind pages to “like”. But what are the best ways of getting maximum number of page likes? Here are the top 5 suggestions for the same: Make your own username – The username or URLs for your Facebook pages are, by default, lengthy and unattractive. Select a different domain name for your page and advance it to your Facebook page. If you by now have a web portal you can make use of a sub-domain, for example name.facebookfanpage.com. Put forward incentives – Users should know the reason to join your page. Present a rebate on your products, or make certain declarations on your page if you have something new about your business. Give these users a bait to like your page. – Read the full article
Facebook is all about building relationships – and so is your blog. So are they a match made in heaven? Should you shell out some of your hard-earned cash to buy advertising for your blog on Facebook? It could be a smart move. Statistics show that Facebook advertising is more effective at relationship marketing than it is at direct selling. Besides, compared to many other forms of advertising, Facebook is low-cost, but any money you spend needs to be cost-effective. That means creating ads that stand out from the crowd, that reaches your target audience, and that drives traffic to your blog. Sound like a big order? When you’re creating your Facebook ad, remember these 3 tips and you’ll increase your chances of success. Know Who You Want to Reach One key to successful online marketing is getting your message to the right people and Facebook lets you choose your target audience. Even before creating your Facebook ad, decide who – Read the full article
In lieu of the recent news about the Facebook smear campaign against Google, it seems that Google may be poised to remain the top dog in online ad spend this year. Last week, the story regarding Facebook hiring PR firm Burson Marsteller to spread lies about Google’s new “Social Circle” went viral. The war over the social graph, a data set of information about the social networks users are connected to, is in full force. However, Google isn’t even flinching. According to Fortune, Google’s Eric Schmidt insisted that Microsoft, not Facebook, was the true competitor to Google. He said, “Facebook users tend to use Google Search. Facebook’s ads business does not displace our advertising. I’m somewhat perplexed by the obsession because I don’t think the facts support it. Things are going great for Google.” The facts may support that businesses prefer to use Facebook and Google simultaneously; however, the percentage in which they invest their marketing budgets may be a – Read the full article
From both a marketing and consumer perspective, Facebook is king. Few can deny the power of Facebook to pull and aggregate social data on a massive scale. According to an eMarketer report, Facebook has overtaken Google in “social sign-ins.” In Q1 2011, Facebook was the top network ID used to sign in to a website to share content, at around 35% of the user social login market share. The social sign-in is a new feature that online publishers love. Website registration is often times a daunting task and is attributed to high exit rates. Social sign-ins use pre-existing identities to login to a website, bypassing annoying registration forms. The most important benefit of social logins is to increase engagement and access more profile data. From a marketing standpoint, social sign-in allows marketers to aggregate crucial demographic data that was previously unknown. Marketers are able to understand what gender and age groups are accessing their materials, in addition to potentially rare – Read the full article
Online advertising is back – and bigger than ever. US online ad spending rose by 13.9 percent in 2010, reaching a new record of $25.8 billion after a downslide in 2009. According to digital marketing research firm eMarketer, this figure surpasses that of advertising spending in newspapers (print and online editions), which fell to $25.7 billion in 2010: a decline of 6.6 percent. Among several measured media, only TV generates more advertising dollars than the Internet. The results of eMarketer’s study mark a new milestone for advertising on the Internet – and a trend that is likely to continue in the next few years. It is estimated that in 2011, Internet ad spending will account for about $28.5 billion, while ad spending on newspapers is expected to continue to decline. Said Geoff Ramsey, CEO of eMarketer, “It’s something we’ve seen coming for a long time, but this is a tipping point.” eMarketer cites three key reasons for the steady rise – Read the full article
We’re sure you’ve heard of The Social Network, this new movie about the founders of Facebook. It opened earlier this month and so far, from what we’ve been hearing, it sounds like this 120-minute thriller-docudrama-comedy will be making plenty of noise at next year’s Oscars. You should see The Social Network if you haven’t done so yet. Not only is it a thrilling closer look at what went on behind the creation of today’s biggest social networking site; it’s also a really, really good movie. You don’t even have to be a Facebook fan to enjoy it. Directed by David Fincher (Seven, Fight Club), written by Aaron Sorkin (The West Wing, A Few Good Men), and starring Jesse Eisenberg, Andrew Garfield, Brenda Song, Rooney Mara, and huge pop musician Justin Timberlake, The Social Network – as Rolling Stone describes it – “brilliantly defines the decade”. Of course, if you’re a startup, small business owner, or marketer, you also might want – Read the full article
Pay-per-click (PPC) online advertising is the most effective way to get immediate results from Internet search engines. It also happens to be one of our specialties here at Lakeshore Branding. Our team of AdWords Certified Professionals helps you plan, create, manage, execute and optimize your online ads. Attuned to the trends of the Web, we can even manage your listings and placements on Google AdWords, Yahoo! Search Marketing, Microsoft adCenter, Facebook, Twitter, LinkedIn, and AdBrite, among other advertising marketplaces. Our goal is simple: drive conversions to your business. From budget planning and creative execution to optimization and demographic targeting, our online advertising management service helps you leverage the Internet to grow your business. Let Lakeshore Branding be your online advertising agency — because more than out-of-the-box creativity, you need in-the-know expertise. Drive an Increase Conversions Lower Cost per Conversion Minimize your Cost per Click Analytical Analysis Reports
Facebook’s photo sharing feature has become increasingly popular among Web users. This feature has enabled people to share their special moments with their family and friends all over the world. Besides individuals, businesses have also taken advantage of Facebook photo sharing as a social media marketing tool to promote their products and services. The following are some guidelines that will help you use Facebook’s photo sharing feature more effectively. Name your albums Facebook automatically stores uploaded photos into an ‘untitled album’ (usually with the date of upload). You can change or arrange such albums easily according to your personal needs. When creating an album, the first thing to do is to appropriately name the album. Facebook automatically names albums according to the date when they were uploaded. However, a name such as ‘August 8, 2011’ is not likely to grab anyone’s interest. Therefore, select titles which are catchy and relevant to the photos contained in the album. Customize the album – Read the full article
