YouTube as a free hosting site offers a wide array of handy tools for marketing Internet video content. What YouTube also offers is a quick route to Page 1 placement in the Google search engine rankings. The following article explores the six essentials ways to use YouTube’s features to benefit your Internet marketing and search engine ranking efforts. 1. Put Keywords and Phrases In To Your Video Titles & Tags The titles and tags on your video are perhaps the most influential pieces of information for search engines. Search engines frequently use titles and tags to find videos and bring up videos of a similar nature. By optimizing these fields and filling them in with appropriate keywords and phrases relevant to your brand, business, or niche you can help Google pick up your Internet video content in its regular search results. 2. Use Your Video Description Field To Your Advantage Descriptions are there to give information about your video. Use – Read the full article
Google has paved their way through the crowd of search engines by doing everything that they can to ensure that their searchers are getting quality results. They’re able to do this by continuously updating their algorithms to eliminate low quality sites from the SERPs. The latest update that Google rolled out is known as the Google Panda update. This particular one has caused a lot of controversy among the World Wide Web and many large websites (like eHow) have been knocked down in their search engine rankings. You can either look at this as the end of the Internet or you can look at it as a learning experience. For those who want to run away scared, please do so now. This article is for those who want to learn more about how they can prevent being one of the websites deemed as a ranking disaster in the SEO world. What the Google Panda Update Implemented This update was just – Read the full article
A few days ago we talked about how important local search / SEO has become – and what you can do to enhance your local search performance and Internet marketing efforts. Well, as we conducted our research for that story, we stumbled upon a number of neat local search engine optimization tools. And, knowing how much readers love lists (our competitive intelligence tools post is one definitely worth checking out), we made another one – this time, to help you in your search for tools that are designed to give you an edge over local competitors. Enjoy! Local Search Toolkit This is one of our favorite local SEO tools right now. The invention of seOverflow’s Mike Belasco and Mary Bowling, the Local Search Toolkit features a Google Places Results Analyzer which generates competitive analysis and data from search results in Google Places. With the Local Search Toolkit, you can download, analyze, and review citation sources – and sort seamlessly through – Read the full article
The search engine wars are heating up, and Microsoft has once again boosted its Bing search engine to compete with Google. In the latest series of enhancements to its own search experience, Microsoft is expanding the HTML5 version of its Bing search engine to include an “instant search” feature similar to Google Instant. The HTML5 version – which had been previewed at www.bing.com/peek before the site was pulled down in the wake of unwanted publicity – offered a peek of what else the new Bing might have in store, such as “search previews as you type,” smoother “animations that make search come alive,” better search history interaction, pop-over windows for easy in-site navigation, and slideshows that appear for certain kinds of search results. Bing’s HTML5 site is being timed to correspond with the launch of Microsoft’s Internet Explorer 9, the upcoming version of its Web browser, designed to maximize the use of HTML5 browser technology. While Google remains at the – Read the full article
Google, under fire these last several weeks for allowing webmasters, marketers, and spammers manipulate its search engine, recently made changes to the way it ranks search results. The move, announced and detailed in a blog post Thursday at the official Google blog, signified an effort by the company to push down low-quality websites and pages that appear on its search engine results pages (SERPs), while rewarding sites with original, high-quality content and information as well as “in-depth reports” and “thoughtful” analyses. “In the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on,” wrote Amit Singhal, Google Fellow, and Matt Cutts, Principal Engineer. “This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites, or sites that are just not very useful.” The change in ranking algorithms also supports – Read the full article
In-the-know consumers are able to find everything they want from the comfort of their armchairs via the internet. All they want is to be able to find the product or service they need without having to scroll through a bunch of useless websites. Onli…
A great majority of consumer spending is done over the internet these days. All they want is to be able to find the product or service they need without having to scroll through a bunch of useless websites. More often than not, a good website will p…
Consumers in the know can find just about anything today on the worldwide web. The only trick to this is being able to find exactly what you want quickly, without being sent to some stupid website that has nothing to do with what you are really looki…
