Lakeshore BrandingSearch results for 'engagement' (page 1 of 4)

WordPress Plugins: Five Small Ways To Improve Your Site’s SEO

Guest Blogger — Mon, 23 Jan 2012 16:52:54 +0000

There is a multitude of WordPress plugins that can make your site more SEO friendly and the same ones are repeatedly recommended with little variation. If you have not installed WordPress’s All-in-One SEO Pack, W3 Total Cache, Google XML Sitemaps, SEO Slugs, Trackable Social Share, or similar SEO plugins, go do that right now. If you have already addressed your SEO needs with these handy dandy helpers, then you might want to think about installing these less frequently lauded but still awesome plugins. After all, good SEO is about solid, engaging content, and these plugins will provide the opportunity to connect with your users in different ways. BuddyPress BuddyPress elevates your site by enabling you to construct your own social network on your WordPress site. When installed, it will make your site more interactive and encourage users to build upon what you have started. This powerful plugin provides a whole host of social networking components including activity streams, fully editable extended profiles, and extensible groups - Read the full article

WordPress Plugins: Five Small Ways To Improve Your Site’s SEO is a post from: Lakeshore Branding

Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools

Chris Campbell — Tue, 22 Nov 2011 09:39:10 +0000

Last week we published a guide on how to monitor Google Places reviews, Web updates, and content changes. It was well-received by our readers, so we’d like to build on the post and share info this time on tools for online reviews monitoring and management. Hopefully, this list will help you track online reviews of your brand, product, establishment, service, or business – and enhance your reputation as more customers talk about you on Google Places, Yelp, online directories, local business listings, and social media sites. Or, if you’ve used any of the online reputation management tools below, do let us know by leaving a comment below and sharing with us your experience. ReviewPush Texas-based ReviewPush markets itself as an “online review management tool for small to large businesses”. It offers a dashboard for monitoring / tracking reviews, protecting your brand and reputation, engaging with customers, and enhancing product offerings and promotions (such as coupons). ReviewPush features include: Continuous social - Read the full article

Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools is a post from: Lakeshore Branding

Social Media Dashboards – with Customer Relationship Management Features – for Twitter

Chris Campbell — Thu, 17 Nov 2011 17:52:32 +0000

It’s not uncommon for businesses today to use social networks – namely, Twitter and Facebook – as a platform for engaging with customers and managing customer relationships. This development has given rise to an increasing number of social media solutions and dashboards, each promising to streamline all tasks and bring a new level of ease in customer engagement. Let’s take a look at the best of these solutions and their features. MediaFunnel MediaFunnel is a social media suite for businesses and enterprises, with a host of features designed to make Twitter and Facebook accounts easier to manage. One of these distinguishing features is Multiple User Roles, or the ability to assign Administrator, Publisher, and Contributor roles and grant various levels of permission to review or publish tweets and Facebook posts (for greater editorial control and efficiency). Apart from monitoring Twitter and Facebook for mentions and tracking the performance of links via Bit.ly and BudURL, MediaFunnel also enables you to - Read the full article

Social Media Dashboards – with Customer Relationship Management Features – for Twitter is a post from: Lakeshore Branding

Make Link Building Work For You

Guest Blogger — Wed, 24 Aug 2011 18:31:12 +0000

Link building is a great tool to help the popularity of your blog or website (in the eyes of your audience) and gain authority (in the eyes of search engines). This is all assuming you go about it the right way, though – buying links will only work so far, and if you always go for the low-hanging fruit of spammy blogs that automatically accept your articles, you’re more likely to be penalized than helped. Relevancy While it is definitely possibly for you to post on a completely irrelevant blog and link back to your website in your author bio – it is ultimately best to focus on the relevancy of the topic of the blog – writing about your green products on a green lifestyle blog. More often than not, unfortunately, that kind of serendipity doesn’t happen too often. Most people will focus on niches that are more tangentially related – for example, if you maintain a guide to - Read the full article

Make Link Building Work For You is a post from: Lakeshore Branding

How Social Media Can Help You Enhance The Credibility Of Your Car Dealership

Guest Blogger — Thu, 28 Jul 2011 18:29:57 +0000

Creating a social media presence for your car dealer website can bolster the credibility of your business in numerous ways. Given the increasing popularity of social networking sites such as Twitter and Facebook, there is every likelihood that all your existing and prospective customers are on these sites. Social media would enable you to portray your dealership to your customers and prospects in the best light possible and create an intimate system of engagement that would enhance interactivity and establish your dealership as a formidable player in the automotive industry. Here are some ways through which social media can enhance the credibility of your car dealer website. Establishes your brand – Registering your dealership for a social media profile would ensure that your brand has arrived on the social scene. This would give your car dealer website a phenomenal online presence and make your brand appear authentic and trustworthy to your fans. Professionalism – The popular adage “pictures speak a thousand words” holds - Read the full article

How Social Media Can Help You Enhance The Credibility Of Your Car Dealership is a post from: Lakeshore Branding

Will Klout Impersonalize LinkedIn?

Guest Blogger — Mon, 20 Jun 2011 18:49:31 +0000

LinkedIn is universally respected in the business world for its ability to bring professionals together. Originally, the network was very strict about managing connections. Only people who had done business or gone to school together were allowed to be connected. If a person was a stranger to you, LinkedIn shunned adding them as a connection. However, this may have all changed. A LinkedIn connection was once almost as personal (while still being professional) as a Facebook connection; however, recent news is reporting that Klout scores are available fore LinkedIn users. Will this mean users will embrace LinkedIn with a game-like sense? I’m not going as far to say users on LinkedIn will begin exploiting connections to gain Klout, but users on Twitter are already tweeting about raising their Klout score quite often. We may see a paradigm shift in the sole purpose of LinkedIn. What is Klout? A Klout score is best compared as a social popularity ranking. Users are - Read the full article

Will Klout Impersonalize LinkedIn? is a post from: Lakeshore Branding

We Already Have Facebook, Stumble, Twitter, Do We Need +1 More?

Guest Blogger — Thu, 09 Jun 2011 18:35:40 +0000

In mid-March, Google launched a social sharing tool called “+1.” Similar to the Facebook “Like”, +1 was added to search results to improve social relevance for users. It was noted last week that +1 will make its way across the Web in addition to (simply) search, with a widget that allows Web pages to allow +1 sharing. This will link Google profiles to content and websites, and the +1 now aims to put Google in a space where they have strived to be in for the past 5 years: social. Now, what exactly is +1? And why does it even matter? Essentially the +1 button is Google’s version of the “Like.” With hopes to capture a bit of Facebook market share, Google looks to take the world’s information and make it publicly available (according to their mission statement). So what does this mean for you? Well, besides the fact that it’s another way to draw traffic to your blog, the - Read the full article

We Already Have Facebook, Stumble, Twitter, Do We Need +1 More? is a post from: Lakeshore Branding

Is Facebook the Most Powerful Market Research Company?

Guest Blogger — Thu, 05 May 2011 18:49:28 +0000

From both a marketing and consumer perspective, Facebook is king. Few can deny the power of Facebook to pull and aggregate social data on a massive scale. According to an eMarketer report, Facebook has overtaken Google in “social sign-ins.” In Q1 2011, Facebook was the top network ID used to sign in to a website to share content, at around 35% of the user social login market share. The social sign-in is a new feature that online publishers love. Website registration is often times a daunting task and is attributed to high exit rates. Social sign-ins use pre-existing identities to login to a website, bypassing annoying registration forms. The most important benefit of social logins is to increase engagement and access more profile data. From a marketing standpoint, social sign-in allows marketers to aggregate crucial demographic data that was previously unknown. Marketers are able to understand what gender and age groups are accessing their materials, in addition to potentially rare - Read the full article

Is Facebook the Most Powerful Market Research Company? is a post from: Lakeshore Branding

Assessing Your SMB Social Media Landscape

Guest Blogger — Sat, 23 Apr 2011 18:59:29 +0000

Social media has garnered a great deal of attention for big business. Corporate budgets are able to integrate complete marketing campaigns and promote them on social media. If you are a small business looking to be the next social media influencer, you are probably finding out how tough it is to engage with users on social media. However, there is some good news for you and for other small- and medium-sized business owners. The 2011 Social Media Marketing Industry Report saw that SMBs who used social for local marketing saw boosts in exposure, traffic, and sales. Whether you are a late adopter or consider yourself a social media pioneer, chances are, if your business is doing some sort of social media marketing, you at least understand its significance. Over 90 percent of small business owners and Internet marketers believe that social media is important to their business. Depending on the industry you operate in and how “brand-heavy” you are influences - Read the full article

Assessing Your SMB Social Media Landscape is a post from: Lakeshore Branding

Why Twitter’s “Follower Dashboard” Matters!

Guest Blogger — Wed, 13 Apr 2011 19:02:59 +0000

Paid search is a wonderful advertising platform because it gives you clear-cut analytics for ROI decisions. Twitter, on the other hand, is a wonderful advertising platform because it is still natural and fun. Both paid search and Twitter advertising differ in scope and functional use in the marketing mix; however, Twitter recently announced a tool called the “Follower Dashboard”, which, in conjunction with geo-targeted ads, makes Twitter a very attractive advertising medium. Twitter announced the ability for companies to pay for “Promoted Tweets” earlier in 2010, where Coca-Cola garnered 86 million impressions with a single promoted tweet. Holy! Okay, sure Coca-Cola probably paid out the “Wah-Zoo” for that tweet, but even if they paid half a million dollars (ex: cost-per-engagement, or CPE, at $.10 & $6.06 per 1,000 impressions) for that promoted tweet, it would still be competitive with a paid search of $10 CPA. Okay, Twitter is great, we know. But up until now it was only great for - Read the full article

Why Twitter’s “Follower Dashboard” Matters! is a post from: Lakeshore Branding