More and more brands are using Facebook to create Fan Pages – and for good reason, too. A Facebook Fan Page is a great online channel for sharing and promoting brand identity, as well as for engaging and interacting with audiences in a community-driven setting. SEO experts will also note that a Fan Page on [...]
A PPC – pay-per-click – campaign is not for everyone, but when it works for you, then you’ll find out how it can stretch your advertising dollars and realize your sales potential. We wouldn’t go so far as to say it’s hugely underrated, but PPC can work in a way that helps your local business [...]
An Internet marketing summit featuring the best talent from the Chicago and Milwaukee areas, and which focuses particularly on search marketing and social media, is poised to become one of the most talked-about events in Wisconsin this February.
Dubbed “Think Tank Live!”, the summit brings together several of the most dynamic and talented Internet marketers [...]
A good-looking website is not enough these days. Web design is now only as good as what it brings to the business. Want to make sure it brings plenty? You’re at the right place. Lakeshore Branding delivers leading web design and development solutions that ensure an eye-catching, effective, and engagement-friendly presence on the Web. They [...]
Marketing research isn’t what it used to be. It has expanded to include the world of websites, blogs, social media, online advertising, and other web-based media. The great thing about this all is that there are lots of tools you can use conduct market research and gather competitive intelligence.
Our top posts on Lakeshore Branding have [...]
When Twitter first came out, only few saw its potential as an engagement platform. But this hugely successful microblogging site has since grown to have more than 20 million users in the U.S. (and 50 million worldwide) – with networks that cover individuals, communities, small businesses, and even corporations. Even majority of Fortune 100 companies [...]
