5 Tips To Better Email Marketing

On April 13th, 2013, wrote:

Is your small business embarking on an email marketing campaign but has questions on precisely how to handle it? These five tips can really help you get a handle on the campaign and steer it in the right direction. Marketing doesn’t have to be complicated when you understand the concept. Always remember to: Keep it Friendly and Gender-Neutral Unless you have a women-only list (for example) or a business truly specific to one sex, always keep your emails gender-neutral. Nothing is going to rile Bob up more than being called Ma’am. You should also remember to be friendly, a little less formal, with these type of campaigns. Remember they gave you their information, it isn’t a “cold call”. However, there is the line between being friendly and being inappropriate. Keep the jokes and anything that may be misinterpreted out. Don’t Email Just to Email Unless you have something direct to say, don’t just email them to be emailing them. Your – Read the full article

Internet Marketing: How Emails Help To Generate Traffic For Your Blog

On March 22nd, 2013, wrote:

Emails are one of the best forms of internet marketing which can help you in getting new visitors to your blog. However, this marketing option has always been an ignored idea by many marketers for traffic generation. In fact, emails help you in getting a more precise kind of traffic, which may require loads of efforts with other options. The reason why emails are more effective because the first thing anyone today does is to check their email inbox. People get alerts over their phone devices the moment they get any new email over their inbox. People are still serious in checking their emails  despite having other forms of communication options. Ironically, despite having loads of potential attached to emails, marketers and bloggers still tend to overlook this option. In order to reap the benefits from this internet marketing option, it is important to understand how emails help in generating traffic for your blog. Let’s explore this. The email newsletter – Read the full article

Using Email Marketing To Reach Out To Your Existing Customer Base

On December 31st, 2012, wrote:

Email marketing can be a very powerful tool, not only for building a list of prospects, but it can also be an effective way for reaching out to an existing customer base. Unfortunately, even seasoned email marketers often forget this fact and instead focus on just adding names to their list. Yet, for the smart marketer, developing your email list by honoring your current customer base can be the swiftest way to generate additional revenues and referrals. There are several reasons why you should use your email marketing efforts to drive traffic participating from your current customer base. First, these customers already know what you stand for and you have already established yourself as an expert in your field. Second, these same clients are interested in what you have to say, which is half the battle already won. Third, they have already purchased from you, meaning their likelihood of doing so again has increased. To help you revitalize your email – Read the full article

E-mail Marketing Campaigns: Powerful Subject Line Clinchers

On July 3rd, 2012, wrote:

E-mail marketing campaigns can be a great way to increase your online profile. I always include E-mail campaigns in my annual marketing budget as they really do work hard to boost site traffic and ROI. However, creating successful email marketing campaigns is not always easy. You need to know your market well and understand just how to target your E-mails to get the best effect from them. Ideally the E-mails you send out will instigate an appropriate response from the recipient. Typically, I will include one or two key links back to my website.  The whole E-mail will then be tailored towards encouraging recipients to click on the links and visit my website. Subject Line Clinchers One of the most important aspects of any marketing E-mail is the subject line.  This will be the first contact with the recipient and has to be engaging.  People do treat E-mails very lightly and will delete anything they don’t find interesting before reading – Read the full article

5 Tips for Great E-mail Marketing

On June 29th, 2012, wrote:

Although it is receiving some stiff competition from social media and voice and text marketing, E-mail marketing still seems to be the method of choice for businesses to engage their customers these days. Place an opt-in form prominently on the front of your website, and watch the subscribers roll on in, right? Well, maybe. Having an intriguing call to action, such as “sign up now to receive special offers”, is the first step to building a list. Just an FYI: 75% of people prefer to receive offers over any other form of call to action, according to data from econsultancy.com. It’s also important that you give them an idea of how often they will receive E-mails from you. Some E-mail marketing platforms (Ed. note: Lakeshore Branding recommends Mailchimp) will even ask the subscriber, letting them dictate how often they will receive E-mails. Once you have your shortlist, you need to build and retain. Here are a few tips for accomplishing that. Have – Read the full article

53 Essential Terms: Internet Marketing and SEO Glossary

On January 7th, 2011, wrote:

In my experience with Internet Marketing and SEO, I have come across a multitude of Internet marketing  and SEO terms.  A lot of these terms usually have very vague or technical definitions that leave you confused and frustrated.  I know how you feel, trust me, I have been there. Fear not, I have compiled a list of internet marketing and SEO keywords in layman’s terms for you people that are new to SEO and internet marketing. 1. Anchor text , anchor link – When you are reading content, and a word is clickable and contains a link. 2. Backlink, back-link – a link from an outside website (outside source) that points back to a website.  (i.e. all the links that connect back to your blog) 3. Broken link – a link that fails to connect to it’s intended destination 4. Cloaking – When a website presents one version of itself to the user and another version to the search engine. – Read the full article

Your Social Media Checklist for Launching a Product

On September 16th, 2010, wrote:

One of the most exciting milestones that can be achieved by any business owner or retailer is a product or service launch. It marks the fruit of all the hard work that had been done. A launch, however, can also be one of the most terrifying, stressful, and expensive projects that you, as a business owner, will ever have to take on. So why not do it via social media? Traditionally, product launches feature a mix of advertising and PR efforts, pushed by a huge corporate event, media banquet, or some kind of conference. Yes, these still work. But what if you ran a business that was Internet-based? What if a great deal of Internet usage is critical in your day-to-day operations? What if you want to test the waters of Web 2.0 and use social media as your platform for launching a product or service? Don’t think it’s not possible. While many perceive social media as something that only – Read the full article

7 Tips on Writing Irresistible Subject Lines for your Email Campaign

On June 8th, 2010, wrote:

An E-mail marketing campaign is a great, cost-effective way to communicate your messages to a target audience – but only, of course, if you get them to actually open the E-mails that have come from you. Which isn’t guaranteed: sometimes you spend hours crafting a message for your campaign and when it finally gets to the inboxes of your mailing list and subscribers, they just delete it without ever reading. The wasted effort! The lost time! The missed opportunities! Don’t worry. There is a solution, and it comes in the form of a great, irresistible subject line. While it’s easy to think that your recipients will hardly care about it, the text you write out in the subject line is one of the single most important factors in the success of your E-mail marketing campaign. It separates the kind of E-mail that goes straight to the trash bin and the kind of E-mail that grabs the attention and tickles one’s – Read the full article