According to Email Marketing Reports, there are 1.4 billion online users today, and “according to research conducted by the Direct Marketing Association, E-mail marketing was expected to generate an ROI of $42.08 for every dollar spent on it in 2010. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.” If this is appealing to you, it’s time to begin this money-making process known as E-mail marketing. A large part of email marketing is finding the right software. If you know what different softwares have to offer in terms of features and installment, then you will be able to make the right decision for your company. There are three types of software you can choose from: Hosted software: The company you purchase the software from will host the software for you. In other words, all you have to do is login on their website and manage your email lists from there. Self-hosted software: You are – Read the full article
We all know that E-mail is one of the most potent tools for Internet marketing. And, thanks to the growth of mobile Web browsing, E-mail marketing is now bigger than ever. We’ve written about E-mail marketing before, focusing on things like: Starting your E-mail campaign How to write irresistible subject lines And E-mail marketing etiquette in the time of social media …but there’s something we haven’t yet touched on: video. That’s right. The Web has evolved well enough to more fully enable E-mails with videos – and we’re not just talking about 25 GB WMV attachments that take forever to download. There are a number of E-mail marketing-related products out there today that allow you, for example, to embed your YouTube videos so that recipients can watch it from inside the E-mail message. E-mails with videos significantly boost your click-through rates Not only does video E-mail marketing introduce new creative possibilities (no longer will marketers be limited to text and – Read the full article
All kinds and sizes of businesses can benefit from implementing an E-mail marketing campaign. Unfortunately, not everyone knows how to do it properly. While for some, it can become the cost-effective marketing and communications tool needed to boost their business, for the inexperienced others it can become a costly mistake that turns their prospects and customers off. So how exactly do you go about launching an effective E-mail marketing campaign? Here are a few important tips. Know who you’re trying to reach out to E-mail marketing is about targeting an audience composed of prospects and customers with whom you might want to engage with – and vice versa. That’s why it doesn’t work to just compile all the E-mail contacts you have and barrage them with unsolicited advertisements and newsletters. Think about what you have to offer (in terms of products and services), and then determine who among your contacts may find it relevant or interesting. If you don’t have – Read the full article
So you’re thinking of implementing an E-mail campaign. The challenge is obvious: what can you really do to make sure that those E-mails get opened and read before they’re sent to trash? Cool, sleek graphics? A hard-to-resist subject line? Persuasive copy? Below we explore more tips and strategies for creating a successful E-mail campaign. Of course, these extend beyond hiring the best graphic artist in the world, or waxing poetic on the sales pitch contained in your E-mail. Use A/B split testing Success often comes after lots of trial and error. Better, of course, if it’s trial instead of error. So try A/B split tests. These entail experimenting with E-mail campaigns by using different headlines and content. Find out from these tests the answers to questions like: Which subject line gets me better open rates? What time and what day works best for my E-mail campaign? Are times and dates even factors in my click rate? There’s lots of A/B – Read the full article
In my experience with Internet Marketing and SEO, I have come across a multitude of Internet marketing and SEO terms. A lot of these terms usually have very vague or technical definitions that leave you confused and frustrated. I know how you feel, trust me, I have been there. Fear not, I have compiled a list of internet marketing and SEO keywords in layman’s terms for you people that are new to SEO and internet marketing. 1. Anchor text , anchor link – When you are reading content, and a word is clickable and contains a link. 2. Backlink, back-link – a link from an outside website (outside source) that points back to a website. (i.e. all the links that connect back to your blog) 3. Broken link – a link that fails to connect to it’s intended destination 4. Cloaking – When a website presents one version of itself to the user and another version to the search engine. – Read the full article
E-mail: it’s one of the earliest and most widely used forms of communication on the Internet, even in the age of Twitter, Facebook, mobile apps, and social media. It can also be one of the most scandalous – and potentially one of the most embarrassing – sources of personal information, or just plain bad manners. Indeed, a lot of people can do with a little primer on E-mail etiquette in today’s world – regardless of whether they’re corresponding for business purposes, sending important information to various recipients, or marketing through E-mail. So for the sake of those who aren’t quite sure whether or not they have been misbehaving on E-mail, here are a few must-follow tips on E-mail etiquette: Keep it short and sweet E-mail marketers should be familiar with this rule. The longer your E-mail message is, the higher the chances are that your recipients are not going to read all the way through it. It’s a sad fact – Read the full article
An E-mail marketing campaign is a great, cost-effective way to communicate your messages to a target audience – but only, of course, if you get them to actually open the E-mails that have come from you. Which isn’t guaranteed: sometimes you spend hours crafting a message for your campaign and when it finally gets to the inboxes of your mailing list and subscribers, they just delete it without ever reading. The wasted effort! The lost time! The missed opportunities! Don’t worry. There is a solution, and it comes in the form of a great, irresistible subject line. While it’s easy to think that your recipients will hardly care about it, the text you write out in the subject line is one of the single most important factors in the success of your E-mail marketing campaign. It separates the kind of E-mail that goes straight to the trash bin and the kind of E-mail that grabs the attention and tickles one’s – Read the full article
The Apple iPad has been revealed recently – in a highly publicized keynote address delivered by Steve Jobs – and while critics are quick to point out the upcoming tablet’s flaws, we’ll focus here on one of the reasons why the Apple iPad can be a potential game-changer. Apple claims that the iPad is the best way to experience e-mail, and the tablet sure has enough features to back that up. Equipped to provide a reading experience unlike any we’ve had before for a large-screen device, the iPad is poised to benefit everyone who uses e-mail: businesses, entrepreneurs, e-mail marketers, and individual users. Of course, as far as Internet marketing is concerned, there’ll never be a better time to design and launch e-mail campaigns. Cleanliness The Apple iPad seems to have been designed for users who want a relaxed and engaged reading experience. Unlike most web and desktop e-mail clients out there on the market, the iPad – with its – Read the full article
