Thanks to social networking sites like Twitter and Facebook, charity is moving beyond direct mail, newsletters, and door-to-door campaigns. It has gone “non-traditional” – and so have forms of giving. What d’ya know: social media has churned out something we may aptly refer to as ‘social good’. This came to record-setting light in the recent #BeatCancer campaign. You might have heard of it. Actually, you may have participated in it. Here’s how the fundraising effort went. For every Tweet, Facebook status update, or blog post containing the #BeatCancer hashtag, eBay/PayPal and MillerCoors pledged to donate one cent to cancer research. The campaign went viral, mobilizing raised social media users everywhere. On October 16 to 17, #BeatCancer raised significant money for several cancer charities – to the tune of over $70,000, actually – and set the Guinness World record for the most social mentions in a 24-hour duration: 209,771. Not all have set records, but more and more fundraising initiatives are – Read the full article
So you have an idea for a business website and you’ve hired a web designer. It’s a simple enough collaboration. You’re raring to go live. If, however, you wish to encourage people to keep coming back to your site, understand that this takes more than stylish, colorfully designed pages and great Photoshop skills. After all, there are things that a web designer won’t tell you – or can’t tell you – but which you should know anyway. Here are some of them: 1. “Shiny, sparkly, and splendidly bright” doesn’t cut it. It might work as a lyric for a Michael Jackson single (“Gone Too Soon”), but not as an agenda for web design. Out of propriety, or shyness typical of people with artistic temperaments, a web designer might not tell you to keep off the electric neon-colored background, or the blinking rainbow font, or the head copy that scrolls like a snail. Keep off them anyway. You want your website – Read the full article
I recently received an email from Becky, a Chicago web designer that reached out to us for advise on a social media strategy for one of her clients. The topic of how to manage social media correctly has been a hot topic lately and I thought I would share this email. What are your thoughts on the “voice of social media?” Chris, I have one client in particular who needs a ton of hand holding, is technophobic, yet wants to make a living off info products etc. online. (sigh) I sent it to her and she’s convinced that she should be doing more, but wants to hire an Indian company to “manage” her social media. My gut says that having someone else do it for you destroys your voice and people will be able to tell, but maybe I’m wrong here. Thoughts? Becky Davis 773-875-1792 www.beckydavisdesign.com Becky, The short answer is you are 100% right, the saying you get what – Read the full article
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Busy Beaver is a Chicago company that is close to our hearts as a fellow active supporter of the Coleman Center. I recently got an email from Alex White that included this attractive invite to their grand opening. If you are in the market for some pretty cool buttons, give them a try. Congrats Busy Beaver on your new facility!
Lakeshore Branding, Inc (“Lakeshore Branding”) wants to make your experience as enjoyable and rewarding as possible by making sure you can use our vast array of information, tools, and opportunities with complete confidence. Please read the following to learn more about our privacy policy. What This Privacy Policy Covers This policy covers how Lakeshore Branding treats personal information that the company collects and receives on-line, including information related to your past use of Lakeshore Branding products and services. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available. This Privacy Policy covers all end users of Lakeshore Branding services including those who access some of our services but do not have accounts (“Visitors”) as well as those who pay a monthly service fee to subscribe to the Lakeshore Branding products or services (“Members”). This policy does not apply to the practices of companies that – Read the full article
When it comes to Search Engine Optimization (SEO), everybody wants to be on the same page: Page One. And why not? The benefits of consistently showing up first on Google, Bing, Yahoo!, Ask, and other search engines are obvious. Businesses of all sizes and across all industries recognize the value and benefits of an optimized site, such as: increased number of visitors. Better brand recognition. Potentially higher transactions and sales, and potentially increased market share. Nowadays, you can’t afford not to optimize. One of Lakeshore Branding’s core strengths is Search Engine Optimization. We work step-by-step in a process that’s proven its success with our previous clients. We look at your on-page optimization and link development strategies. We study your competition. We customize our SEO packages to cater to your specific needs, goals, and budget. And we make sure that we deliver organic results consistently, so that at the end of the day you enjoy the edge that you need to – Read the full article
• Chicago Web Design Having a professional looking web design is a necessity in today’s business world. Our web design solutions will give your small business the edge, whether you’re looking for a robust e-commerce platform or a basic brochure website for your company. • Chicago SEO- Search Engine Optimization When potential customers look for services and products you offer online and in search engines, is your website placed properly to drive the maximum leads to your organization? Are the leads you get from Google, Yahoo!, and other search engines converting to sales for your company? Search Engine Optimization makes sure you are getting as many qualified leads as possible. • Online Advertising The world of “New Media” encompasses many facets of advertising, including Google Adwords, Pay-Per-Click networks, and various other online advertising opportunities available to best interact with your target market. • Internet Marketing Lakeshore Branding offers a wide array of internet marketing services to help you or your – Read the full article
