“Companies that maintained or upped their advertising during the 1981–82 recession, had gains in sales in the short-run as well as the long-run. The McGraw-Hill Research study analyzed 600 companies from 1980 to 1985, and found those that advertised aggressively throughout the recession had sales 256% higher than ones who cut back on advertising.” The National Bureau of Economic Research (NBER) has confirmed that the U.S. economy has been in a recession since December 2007. Many economists believe the current recession will be the worst since the recession of 1981-82. Times are rough, but that doesn’t mean you should lower your advertising budget; you actually should maintain or raise it, or just advertise smarter. A recent study by McGraw-Hill Research showed that companies that maintained or upped their advertising during the 1981–82 recession, had gains in sales in the short-run as well as the long-run. The McGraw-Hill Research study analyzed 600 companies from 1980 to 1985, and found those that – Read the full article
Reputation management is becoming a big part of our small startup. Many of our Chicago clients are finding that monitoring their online reputation is more important than ever. Reviews are viewed as a trusted source of information, in fact 70 percent said they trusted consumer opinions posted online. This ranks above newspaper editorials, tv and radio- according to Nelson Research. Recently an old friend reached out to me to let me know that their company, Alterian, recently acquired Techrigy. Techrigy is a social media monitoring tool that complies links, mentions, information about particular keywords or companies. I know that there are several social media monitoring tools out there, but for some reason this one caught my attention. The team here knows that it takes a lot to impress me, but I was pleasantly surprised with this web based tool. Within the first few minutes I began to see the depth and capabilities of the reporting and I am only in – Read the full article
Lakeshore Branding, Inc (“Lakeshore Branding”) wants to make your experience as enjoyable and rewarding as possible by making sure you can use our vast array of information, tools, and opportunities with complete confidence. Please read the following to learn more about our privacy policy. What This Privacy Policy Covers This policy covers how Lakeshore Branding treats personal information that the company collects and receives on-line, including information related to your past use of Lakeshore Branding products and services. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available. This Privacy Policy covers all end users of Lakeshore Branding services including those who access some of our services but do not have accounts (“Visitors”) as well as those who pay a monthly service fee to subscribe to the Lakeshore Branding products or services (“Members”). This policy does not apply to the practices of companies that – Read the full article
Lakeshore Branding is a team designed to build companies. We’ve come together around a belief that we can help companies do a better job of marketing online to drive more sales, leads and conversions. We’re experienced, opinionated and driven. Our team members have worked for big brands, agencies and start ups. They have been the creative directors, strategists of marketing campaigns and the creative force behind some exciting marketing campaigns. But our strongest characteristic is a dedication to ensuring entrepreneurial success for each of our clients. Each of us is addicted to helping companies grow and Lakeshore Branding, as an organization, gives us our fix. Chris Campbell Principal Yes, that is a picture of Chris with a baby tiger. Chris is a highly entrepreneurial person who is creative, resourceful and motivated to help his clients achieve their business objectives. Chris loves working with innovative businesses that are looking for new ways to sell their products or services online, he approaches – Read the full article
Web design is more than just creativity, it usability. At Lakeshore Branding, we believe understanding your visitors and how they use your website will lead to increased conversions. For each new website or website redesign, our team of graphic designers, SEO consultants and marketing specialists work together on strategy, design, usability, and goals. Custom SEO Packages Let Lakeshore Branding introduce you to our talented web designers who can help you build a website that not only conveys your message, but has a strong emphasis on usability and conversions of your traffic. E-Commerce SEO Solutions For clients that require an out of the box custom solution, we specialize in building e-commerce websites on the Magento framework. Magento is an open source program that has been regarded as the future of e-commerce with a list of features that few can match. This shopping cart is fully customizable with full SEO integration. Chicago Central Dearborn Park/ Printer’s Row: 60605 Gold Coast/ Streeterville: 60610, – Read the full article
When it comes to Search Engine Optimization (SEO), everybody wants to be on the same page: Page One. And why not? The benefits of consistently showing up first on Google, Bing, Yahoo!, Ask, and other search engines are obvious. Businesses of all sizes and across all industries recognize the value and benefits of an optimized site, such as: increased number of visitors. Better brand recognition. Potentially higher transactions and sales, and potentially increased market share. Nowadays, you can’t afford not to optimize. One of Lakeshore Branding’s core strengths is Search Engine Optimization. We work step-by-step in a process that’s proven its success with our previous clients. We look at your on-page optimization and link development strategies. We study your competition. We customize our SEO packages to cater to your specific needs, goals, and budget. And we make sure that we deliver organic results consistently, so that at the end of the day you enjoy the edge that you need to – Read the full article
Columbus Internet Marketing Company Stunning on the outside, hardworking on the inside: that’s the kind of website that Lakeshore Branding takes pride in building. Our web design and development and Internet marketing solutions help position clients to look good on the Web and grow beyond it. We work hard to bring in increased traffic, higher search rankings, better conversions, and more opportunities. Creative in thought and focused on results, our team of web designers, SEO consultants, and Internet marketing experts work together to build you a unique website that has great business value. We believe that for a website to succeed, it needs to do more than just look good; it has to perform even better. Think we’re an ideal fit for your project? Let us know by filling in the form below. (Please complete all the fields marked *) Your name please. * Your Company / Organization Name What’s your phone number? * What’s your e-mail – Read the full article
This is a chart from Compete.com, their service analyzes website traffic over time and can be used for keyword research. According to their independent data we increased the traffic to GreenMaker Supply 238% compared to the previous year. We worked with them to create a list of recommendations and they implemented most of our list. Shortly after they did this you can begin to see the increase in website traffic that their website began to experience. This was accomplished with a few hours of consulting, what would you be able to accomplish if your website traffic increased 300% from the previous year? February 2008- 2,000 visitors, February 2009- 6,000 visitors. Numbers don’t lie, give us a call today.
