How To Optimize E-commerce Sites By Organic Web Design

On January 27th, 2013, wrote:

Ouch! Optimizing your Ecommerce site by organic web design, if you were a hippo you would have said a mouthful. The people who believe that optimizing an Ecommerce site is similar to optimizing a regular site are sadly mistaken. An Ecommerce site is heavy, bulky, hard to manage and really, really boring to optimize. Many Ecommerce websites are poorly optimized because the programmer or designer simply gave up trying half way through. This article covers how to optimize your site by simply pointing out how difficult it is, and how to overcome those difficulties. Other than those direct problems, a lot of your remaining SEO should be standard website SEO. Long and boring The process of optimizing an Ecommerce site is very long and tiring. Some people think that it is a case of putting a lot of content on a large amount of pages, but that is only half the story. Duplicating content is not a good idea if – Read the full article

5 SEO Challenges Facing Large Ecommerce Websites

On October 29th, 2012, wrote:

SEO is challenging no matter what type of website you have. As the web marketplace becomes increasingly competitive, you have to be at the top of your game to compete. In particular, large ecommerce websites face a number of SEO challenges. We explore 5 of those challenges here. 1. Unintentional Duplicate Content Nowhere is the issue of unintentional duplicate content more prevalent than on ecommerce websites with lots of products and categories. A common issue is on sites where the category name is in a product URL have products in multiple categories. It’s common to see the same product (with the same content) at multiple URLs. Another common issue is when a large website enables users to sort category pages by price, best selling or other features. What it effectively means is that a user going to category A and then changing to ‘sort by price’ is seeing the same content in a different order. But on some sites, this – Read the full article