E-mail Marketing Campaigns: Powerful Subject Line Clinchers

On July 3rd, 2012, wrote:

E-mail marketing campaigns can be a great way to increase your online profile. I always include E-mail campaigns in my annual marketing budget as they really do work hard to boost site traffic and ROI. However, creating successful email marketing campaigns is not always easy. You need to know your market well and understand just how to target your E-mails to get the best effect from them. Ideally the E-mails you send out will instigate an appropriate response from the recipient. Typically, I will include one or two key links back to my website.  The whole E-mail will then be tailored towards encouraging recipients to click on the links and visit my website. Subject Line Clinchers One of the most important aspects of any marketing E-mail is the subject line.  This will be the first contact with the recipient and has to be engaging.  People do treat E-mails very lightly and will delete anything they don’t find interesting before reading – Read the full article

5 Tips for Great E-mail Marketing

On June 29th, 2012, wrote:

Although it is receiving some stiff competition from social media and voice and text marketing, E-mail marketing still seems to be the method of choice for businesses to engage their customers these days. Place an opt-in form prominently on the front of your website, and watch the subscribers roll on in, right? Well, maybe. Having an intriguing call to action, such as “sign up now to receive special offers”, is the first step to building a list. Just an FYI: 75% of people prefer to receive offers over any other form of call to action, according to data from econsultancy.com. It’s also important that you give them an idea of how often they will receive E-mails from you. Some E-mail marketing platforms (Ed. note: Lakeshore Branding recommends Mailchimp) will even ask the subscriber, letting them dictate how often they will receive E-mails. Once you have your shortlist, you need to build and retain. Here are a few tips for accomplishing that. Have – Read the full article

Mobile Marketing Trends in 2012

On June 28th, 2012, wrote:

I don’t believe we are going to see much of a difference in the marketing trends from 2011 to 2012, the economy is still slowly trying to get itself out of this recession we have dug ourselves into, so the economy and consumers are going to be looking for money savings deal in every venture they look to embark on. That is why, if you want to succeed this year in business you are going to have to provide your customers with money-saving offers that beat that of your competitor, and we believe we can help you to do just that. We are going to cover a couple of mobile marketing trends that you need to be aware of if you wish to succeed in this tough economic recession as a business. Mobile Marketing – Push & Pull Marketing Techniques This may be a term that many people have not heard, but it is something that almost every business owner – Read the full article

Web Hosting Today: Essential Things to Look Out For

On February 16th, 2012, wrote:

With the thousands of web hosting companies in existence, choosing a suitable plan can be a long and time-consuming decision. The following are some things that you need to take into consideration when selecting a web host. 1. Storage space/Disk space This refers to the amount of storage space provided for storing your web files. Nowadays, web hosting companies offer disk space in terms of gigabytes, though there are those still offering storage space in megabytes. Depending on your storage needs, you might require more or less space. 2. Bandwidth/Data transfer When selecting a hosting plan, the amount of bandwidth offered is a very important consideration. Generally, it is better to choose a company which offers you as much bandwidth as possible. A large bandwidth will enable you to handle increasing volumes of traffic to your site. However, you need to beware of web hosting providers who offer unmetered or unlimited bandwidth. Though some could be genuine, there are those – Read the full article

ESSENTIAL E-mail Marketing Tips: How to Meet Your Customers’ Needs Via E-mail

On January 27th, 2012, wrote:

There are enormous benefits to communicating with your customers via E-mail rather than over the phone. Most customers prefer E-mails to phone calls any day of the week. Put yourself in their shoes. Would you want to receive a call at 10 a.m. from a company you recently did business with? Chances are that most customers are at work when you try to call them, and they may get off work after your business closes. So, they have to go out of their way to return your call. This can be especially aggravating to customers when the phone conversation will be about an error on your part. If you’ve been having some trouble with your computer system or shipping and realize you won’t be able to deliver a product to a customer on time, let them know by E-mail. Most customers prefer to receive an E-mail from your company and would rather skip playing phone tag with one of your – Read the full article

Using Current Internet Technology To Improve Your Advertising Campaign

On December 27th, 2011, wrote:

The Internet has definitely changed the way we interact with both friends and family and with businesses and consumers, with the Web becoming an important way for companies to target and advertise their products and services to customers. And if you’re looking for great ways to reach out to potential consumers, then the latest raft of current Internet technology could help you. The Internet has become our first port of call when it comes to accessing information, mainly thanks to its speed and ease of use. And with more homes, schools, and businesses making use of online services, online advertising is now big business. Gone are the days of mass print runs and expensive magazine and newspaper spreads. Now, with cable Internet providers offering fast connection speeds, E-mailing and mobile phones have become the new way to communicate. And the advertising and online marketing professionals have seen this change and made sure their campaigns follow suit. Advertising using the Internet has become – Read the full article

Nine Steps To Becoming An Expert In Your Niche

On December 22nd, 2011, wrote:

If you want to make sales without chasing customers or making cold calls and do it in a way that is pleasing for you as the marketer and comfortable for the prospect, there are strategies that you can implement so that people will be calling and lining up to do business with you. In this article we will discuss 9 Strategies on How You Can Achieve Expert Status In Your Niche. We’ll begin with: Article Marketing: Writing articles and giving well-researched information to your niche and placing them on your website or social media platforms will be a great way to get started in positioning yourself as an expert in your niche. You can also distribute them in article directories as long as they are of quality such as Ezine Articles or trade publications in your niche (online and offline). Write a book: The book can be in the form of an E-book that is downloadable or it can be – Read the full article

Personal Branding vs. Professional Branding—Is There Still a Difference?

On November 14th, 2011, wrote:

Thanks to our good friends over at the social media networks, individuals can create personal brands better than ever. Though you may not know it, your actions on social media accounts give the public a certain image of you. This is probably most true for those who are very fluent in social media—continually connecting and commenting with others on the web who enjoy similar websites and articles. However, a personal brand works just like anything else in life: having one can be very beneficial; not having one can be damaging, and vice versa. A good way to think about a personal brand is like a resume. In a sense, a resume is a document that explains why you are one way and not another—you’re good at math because you studied it in college; you’re a loyal employee because you stay at your jobs for over one year, etc. In other words, creating a personal brand through social media is becoming – Read the full article