Lakeshore BrandingSearch results for 'E-mail etiquette' (page 1 of 19)

Email Etiquette in the Time of Social Media

Chris Campbell — Sun, 22 Aug 2010 16:29:37 +0000

E-mail: it’s one of the earliest and most widely used forms of communication on the Internet, even in the age of Twitter, Facebook, mobile apps, and social media. It can also be one of the most scandalous – and potentially one of the most embarrassing – sources of personal information, or just plain bad manners. Indeed, a lot of people can do with a little primer on E-mail etiquette in today’s world – regardless of whether they’re corresponding for business purposes, sending important information to various recipients, or marketing through E-mail. So for the sake of those who aren’t quite sure whether or not they have been misbehaving on E-mail, here are a few must-follow tips on E-mail etiquette: Keep it short and sweet E-mail marketers should be familiar with this rule. The longer your E-mail message is, the higher the chances are that your recipients are not going to read all the way through it. It’s a sad fact - Read the full article

Email Etiquette in the Time of Social Media is a post from: Lakeshore Branding

ESSENTIAL E-mail Marketing Tips: How to Meet Your Customers’ Needs Via E-mail

Guest Blogger — Fri, 27 Jan 2012 16:30:43 +0000

There are enormous benefits to communicating with your customers via E-mail rather than over the phone. Most customers prefer E-mails to phone calls any day of the week. Put yourself in their shoes. Would you want to receive a call at 10 a.m. from a company you recently did business with? Chances are that most customers are at work when you try to call them, and they may get off work after your business closes. So, they have to go out of their way to return your call. This can be especially aggravating to customers when the phone conversation will be about an error on your part. If you’ve been having some trouble with your computer system or shipping and realize you won’t be able to deliver a product to a customer on time, let them know by E-mail. Most customers prefer to receive an E-mail from your company and would rather skip playing phone tag with one of your - Read the full article

ESSENTIAL E-mail Marketing Tips: How to Meet Your Customers’ Needs Via E-mail is a post from: Lakeshore Branding

What You Should Know About Video Email Marketing

Chris Campbell — Thu, 30 Dec 2010 19:49:59 +0000

We all know that E-mail is one of the most potent tools for Internet marketing. And, thanks to the growth of mobile Web browsing, E-mail marketing is now bigger than ever. We’ve written about E-mail marketing before, focusing on things like: Starting your E-mail campaign How to write irresistible subject lines And E-mail marketing etiquette in the time of social media …but there’s something we haven’t yet touched on: video. That’s right. The Web has evolved well enough to more fully enable E-mails with videos – and we’re not just talking about 25 GB WMV attachments that take forever to download. There are a number of E-mail marketing-related products out there today that allow you, for example, to embed your YouTube videos so that recipients can watch it from inside the E-mail message. E-mails with videos significantly boost your click-through rates Not only does video E-mail marketing introduce new creative possibilities (no longer will marketers be limited to text and - Read the full article

What You Should Know About Video Email Marketing is a post from: Lakeshore Branding

E-Mail Marketing Services

Chris Campbell — Fri, 27 Feb 2009 21:06:48 +0000

As one of the few forms of permission-based advertising, E-mail marketing is one of the most personal and potentially profitable forms of marketing today. By delivering relevant content only to your subscribers, you are creating and nurturing a special relationship with them. An E-mail campaign is a great promotional, branding, PR, and even customer support tool. Crafting informative and eye-catching communications is essential to convey your company’s message to your recipients the moment your E-mail enters their inbox. Here at Lakeshore Branding, we provide you with easy-to-use technology, creative design, accurate reporting, and flexible consulting services needed to manage and create a stellar E-mail marketing program. Branding & Email Design Content Creation Reporting & Analytics *The Power of Direct Marketing: ROI, Sales, Expenditures and Employment in the US, 2008-2009 Edition. Published October 2008 by the Direct Marketing Association. E-Mail Marketing Services is a post from: Lakeshore Branding Tweet This! Share this on Facebook Share this on del.icio.us Stumble upon something - Read the full article

E-Mail Marketing Services is a post from: Lakeshore Branding

Hungry for More? The 22 Best WordPress Templates and Themes Today

Chris Campbell — Wed, 25 Jan 2012 14:15:42 +0000

Our recent post on premium WordPress templates was a hit. (Thank you, readers!) So we decided to make another list showcasing even more WP templates and themes. Hopefully, it will help you: Enhance the visual impact and usability of your WordPress-powered website, blog, e-Commerce site, or Web page; Ease the development and administration of your site and lift some burden off your shoulders (or Webmaster); Reflect more appropriately the personality and character of your brand and business; Enable you to organize your template files more efficiently and configure them for use under specific situations or seasons; And drive your WordPress site in a way that meets your specific requirements and business goals. If you’re an Internet marketer, online advertiser, blogger, business owner, entrepreneur, online retailer, musician or artist, journalist, photographer or designer, or mom-and-pop store owner, we highly recommend that you use WordPress, Lakeshore Branding’s favorite content management system. (The very site you’re reading is powered by WP, too.) It - Read the full article

Hungry for More? The 22 Best WordPress Templates and Themes Today is a post from: Lakeshore Branding

40 Premium WordPress Templates Worth Paying For

Chris Campbell — Mon, 16 Jan 2012 16:33:24 +0000

WordPress was first released in 2003 by Matt Mullenweg. Yes, it’s that long ago. Before Facebook even happened. Since then, it has grown to host, as of late last year, around 15 percent of the world’s top 1 million websites. It has also been downloaded over 65 million times! But if you’re still looking for reasons that will convince you to build – or redevelop – your website using the WordPress platform, we won’t shy away from giving you several: WordPress isn’t just for blogging. It’s flexible enough to power your business website, your e-Commerce site, your product and services page, your social networks (check out our recent post on BuddyPress), your anything. It’s simple and pretty easy to use. If you know how to use Microsoft Word, you’ll know how to use WordPress, which has its own WYSIWYG editor to aid users who prefer not to use codes (like HTML). Training a client on WordPress site administration is also - Read the full article

40 Premium WordPress Templates Worth Paying For is a post from: Lakeshore Branding

Mobile Technology is Changing the Face of Marketing

Guest Blogger — Fri, 13 Jan 2012 16:08:58 +0000

It used to be that marketing teams and technology people didn’t really interact apart from uncomfortable meetings about getting a new offer onto the latest website build. But with the rise of mobile-optimized websites, custom branded apps, locality services, and integrated messaging campaigns, the lines between marketing and technology are blurring. Marketers today must be comfortable talking about HTML5 and integrated databases. Technologists today must be comfortable talking about audience segments, targeting, and messaging strategy. But mobile technology is changing more than how we work together. It’s literally changing how we market and where we put our marketing investment. Poor Old E-mail E-mail was called the ‘killer app’ for at least a decade. Its power to connect with audiences led to an entire generation of technologies to gather addresses, segment lists, target messages, test performance, and provide service. Only, young people today don’t (or rarely) use it. They use instant message technology and social networks, with mobile (and SMS) figuring - Read the full article

Mobile Technology is Changing the Face of Marketing is a post from: Lakeshore Branding

15 Stunning and Versatile BuddyPress Themes

Chris Campbell — Thu, 12 Jan 2012 16:13:00 +0000

You ever heard of something called BuddyPress? If not, well – you should. Established in 2008, Buddypress is a publishing platform for connecting all your social media streams and networks together in one self-hosted and WordPress-powered site. You can use it as a social network for your family, your university, your school or college, or your class; as an internal communication medium for your company or organization; as a network for connecting people with the same interests as you have; or as a socially dynamic site centered around your new product or service. For more uses, check out this BuddyPress showcase. Like WordPress, BuddyPress is an extremely flexible and versatile solution, especially for those who are looking to grow their businesses and brands via social media marketing. Its features include: Global, personal, and group activity streams where you can view all your comments, status updates, mentions, favorites, and notifications, among many others; User groups that you can choose to be public, - Read the full article

15 Stunning and Versatile BuddyPress Themes is a post from: Lakeshore Branding

SEO 101: The 6 Important SEO Metrics to Monitor for a Successful SEO Strategy

Guest Blogger — Wed, 11 Jan 2012 15:30:54 +0000

For your site to be noticed and to get traffic, it should have a good position in search, so that it will always land on the first page of popular search results at search engines like Google, Yahoo and Bing. Achieving this is no miracle and is not something that can be done overnight: it takes an effective SEO strategy to move your website to the top of search engine results. In order for an SEO strategy to be successful, a website owner should monitor the different metrics of their site on a daily or weekly basis to gauge if the strategy that they are implementing is working. Here are a few metrics that any website owner should watch out for, to know if they are on the right track and if the strategy that they are implementing is improving their website’s ranking: SEO Metrics Traffic Metrics. Web traffic is the number of visitors that your site is getting. This - Read the full article

SEO 101: The 6 Important SEO Metrics to Monitor for a Successful SEO Strategy is a post from: Lakeshore Branding

20 E-Commerce WordPress Themes to Make Online Shopping a Breeze

Chris Campbell — Tue, 10 Jan 2012 17:18:59 +0000

If you think E-commerce is just a fad – poised to flounder amidst economic crises – then think again. Thanks to the increasing popularity of smartphones and tablets, millions more people are shopping online and on-the-go. In fact, in a recent article by eMarketer, it was reported that mobile commerce (“M-commerce”) sales (including travel) in the US grew by 91.4% to reach $6.7 billion. And that’s just mobile. If one were also to consider the continued expansion of Wi-Fi availability across the US and all over the world, one will come to understand that E-commerce – regardless of the device driving it – is here to stay. WordPress E-commerce themes That’s why we created this fresh new list of WordPress e-commerce themes – to help you find the best possible look for your WordPress store. If you’re… giving your WordPress-powered site, blog, E-commerce site, or online store a makeover to herald the New Year, looking for ways to improve the - Read the full article

20 E-Commerce WordPress Themes to Make Online Shopping a Breeze is a post from: Lakeshore Branding