If you’ve been reading this blog regularly, you’ll know by now how much Lakeshore Branding loves Magento eCommerce. We’ve been gushing about how awesome it is, but at the end of the day, of course, it’s just our recommendation. There are literally hundreds of e-Commerce platforms and shopping cart solutions to choose from – aimed at retailers of varying sizes across a number of industries – and we thought that on this post, we’ll look at one of the notable non-Magento ones. Hey, we’re all for fairness. Established in 2006, Shopify is a hosted e-Commerce solution designed expressly for small online retailers. It’s been generating plenty of buzz recently for its ability to get startups and home-based merchants up and selling – quickly, easily, in a matter of minutes, even. Shopify boasts of a rich feature set that’s accessible via its elegant, easy-to-use interface. Almost everything is drag-and-drop, making store management a breeze. To get started, you choose a theme – Read the full article
A Content Management System (CMS) is a Web-based tool that makes it easy to change and manage the web copy, imagery, and layout of your website using a Web-based backend. Easy – meaning you no longer have to worry about managing multiple versions of HTML/ Dreamweaver templates (remember those?), since everything’s stored online. Lakeshore Branding leverages the power of two open-source content management systems that have been designed to create, edit, manage, control, and store all the materials you’ll be using for your website. Our recommended systems make the complex a lot simpler and the Internet a lot friendlier. Why open-source? It’s all a matter of opportunity: for lower costs, greater flexibility, better reliability, improved security, smoother collaboration, and more innovation. Because more developers and more programmers can work on open-source projects – compared to the limited few who create proprietary software – the possibilities become limitless. With open-source, Lakeshore Branding continues to develop unique, sophisticated website, the kind you – Read the full article
Design is one thing. Development is another. The best and biggest in the ecommerce industry know the difference between the two, and so do we. That’s why here at Lakeshore Branding we focus on delivering the expertise, creative talent, technology, and savvy needed to make your ecommerce site not only look good, but drive your business. We bring value not just in terms of awesome color schemes, shiny new logos, and inspired designs, but also in terms of higher traffic, cost-efficient management, and increased revenue. We use Magento eCommerce as our platform for growth: the leading ecommerce content management system today. By leveraging the flexibility, scalability, and robust features of Magento, we are able to provide you with full-service solutions and technologies attuned to the trends and demands of the growing ecommerce industry. Why Magento? Our expertise in Magento, simply put, increases your presence online and grows your sales. Using this powerful ecommerce solution, we can develop your website with – Read the full article
The Search Engine Optimization (SEO) industry continues to evolve. More and more experts are finding out ways and thinking up new strategies to make their websites – and their content – friendlier to the search engines. Nowadays, it’s no longer such a mystery to figure out how to rank higher, find faster, and optimize better. For the most part, SEO covers just text and image content. That’s because search engine robots understand only text. But times are changing, and we’re seeing new innovations in video SEO that bring us closer to being able to rank published video content more systematically in search. Why is this important? Well, it’s important for the simple fact that people are publishing videos on the Web more than ever. On YouTube, the well-established leader in this industry, users upload 20 hours of video every minute – and 10.5 million hours, or 120 decades, every year. More videos are uploaded using other platforms, which include Vimeo, – Read the full article
Get found easily. With an impressive structure that’s been built from the ground up to support search engine optimization (SEO) efforts, Magento e-Commerce has tools that are already SEO-friendly, and which remain unrivalled by other shopping cart platforms. Lakeshore Branding leverages these tools and applies today’s best practices – plus a few tips and tricks we’re keeping secret – in order to push our clients’ e-Commerce sites to the top of the search rankings.
This week we received an email from a DePaul student (Go Blue Demons!), who was looking to interview a web design company about usability. I spent some time thinking about it and developing some answers and I thought I would share it on our blog- Enjoy! (1) Describe the company. Briefly describe the products they build and/or the services they provide Here are some quotes from our website but basically we are a web design company that focuses on Search Engine Optimization and Conversions by using the latest W3C complaint coding (xHTML and CSS) and also using the latest usability compliance. “Web design is more than just creativity, it’s usability. Understanding your visitors and how they use your website will lead to increased conversions. For each new website, our team of graphic designers, SEO consultants and marketing specialists work together on strategy, design, usability, and goals.” Lakeshore Branding, what started as a small marketing firm in 2007 has evolved into – Read the full article
Peoria Internet Marketing Company Looking to stand out on the Web? You’re in the right place. Lakeshore Branding delivers web design and development solutions that will help you get that much-needed edge. To give you the business value that you need from an investment in a Peoria web design company, Lakeshore Branding focuses on things like increased traffic, higher search rankings, better conversions, and superior ROI. We know it’s not enough that your website looks stunning; it’s got to be hard-working, too. Lakeshore Branding has a team of web designers, SEO consultants, and Internet marketing experts who all know what it takes to help you distinguish yourself on the Web. We’re as passionate about results as we are about design. So search no more: Lakeshore Branding can make it happen. Think we’re an ideal fit for your project? You can reach our friendly team by filling in the form below. (Please complete all the fields marked *) Your name please. – Read the full article
Web design is more than just creativity, it usability. At Lakeshore Branding, we believe understanding your visitors and how they use your website will lead to increased conversions. For each new website or website redesign, our team of graphic designers, SEO consultants and marketing specialists work together on strategy, design, usability, and goals. Custom SEO Packages Let Lakeshore Branding introduce you to our talented web designers who can help you build a website that not only conveys your message, but has a strong emphasis on usability and conversions of your traffic. E-Commerce SEO Solutions For clients that require an out of the box custom solution, we specialize in building e-commerce websites on the Magento framework. Magento is an open source program that has been regarded as the future of e-commerce with a list of features that few can match. This shopping cart is fully customizable with full SEO integration. Chicago Central Dearborn Park/ Printer’s Row: 60605 Gold Coast/ Streeterville: 60610, – Read the full article
