Every business shares a common goal – to survive, grow and prosper. In today’s fast-track competitive world, businesses large and small must turn to new measures in order to evolve, grow or simply stay afloat. Ecommerce website development can offer growth opportunities of enormous proportion for businesses from all sectors. This is mostly due to the advent of highly improved and user friendly web services (Ed’s note: services like our favorite, Magento) available across the web that have literally carved a place in the hearts of online users. As an online business owner, the employment of technological advances in e-Commerce website design can mean the difference between the success and failure of your business objectives. Accordingly, it is important to understand exactly what an ecommerce website is and how to get started with one. Basically, an ecommerce website is a virtual representation of your physical business. Interestingly, most business owners grow to learn that the biggest difference between an ecommerce – Read the full article
Cloud computing solutions are the latest popular development in technological advancements. However, a number of businesses still fear that adopting these solutions would not be in their best interests. So what are the major concerns held by businesses and are they well founded? Concerns on Security, Implementation, Reliability? Research has suggested that the main concerns surrounding cloud technology include security worries alongside adoption or implementation difficulties and reliability. The truth is that while SaaS (Software as a Service) can be exposed to a number of vulnerabilities and dangers, such as those listed, the services are all protected with high security measures in order to ensure that ultimate safety and security of data is maintained. This means that a number of businesses could be needlessly rejecting cloud computing solutions based on unfounded or misguided concerns. (Editor’s note: Be sure to check out our post on the best cloud computing services and apps for small businesses!) Security of Data and Information Perhaps – Read the full article
If you’re going to ask us here at Lakeshore Branding which e-commerce platform we would recommend, there’s one answer: Magento. Why? Because it’s loaded with powerful features to help you drive sales: features like product browsing, analytics and reporting, catalog and order management, secure checkout, international support, and an array of marketing promotions and tools. (You can find out more about the platform here.) We’ll understand, though, if you choose to go with something else. Hey, to each his own, right? And there are loads of e-commerce solutions and shopping cart systems to choose from. One of these is OpenCart, an open-source e-commerce platform that’s as feature-rich, easy-to-use, and search-engine-friendly as Magento. Frankly, you won’t go wrong with either. We’ll even help you out developing your online store if you like. Anyway, like Magento, OpenCart also enables you to customize the way your online store looks and works. Because it’s an “out-of-the-box” solution, you can just install it, choose your – Read the full article
If you think E-commerce is just a fad – poised to flounder amidst economic crises – then think again. Thanks to the increasing popularity of smartphones and tablets, millions more people are shopping online and on-the-go. In fact, in a recent article by eMarketer, it was reported that mobile commerce (“M-commerce”) sales (including travel) in the US grew by 91.4% to reach $6.7 billion. And that’s just mobile. If one were also to consider the continued expansion of Wi-Fi availability across the US and all over the world, one will come to understand that E-commerce – regardless of the device driving it – is here to stay. WordPress E-commerce themes That’s why we created this fresh new list of WordPress e-commerce themes – to help you find the best possible look for your WordPress store. If you’re… giving your WordPress-powered site, blog, E-commerce site, or online store a makeover to herald the New Year, looking for ways to improve the – Read the full article
Magento is an ecommerce script which is said to be more authoritative for ecommerce and was developed by Varien. Magento uses Zend PHP and MYSQL databases and is said to be an open source program. It is said to be more flexible in nature along with the modular structure and is totally capable of being scaled and also possesses a vast range of management options which most of the users of magento are fond of. Magento is more superior in nature and presents your products in a very powerful manner. You can create your products catalog easily and also manage it. Varien previously worked with osCommerce and they intended to diverge osCommerce but then decided to redraft and rephrase it and hence it resulted in the formation of Magento. Magento was started to develop in 2007 and in the month of august in the same year, a public beta version was announced and in 2010, Magento mobile was made available – Read the full article
Over the recent years, consumers have been spending billions of dollars at e-Commerce sites. With the growth of online business, e-Commerce has become a very viable venture. Many people even begin an e-Commerce website as their main business. If you have a physical location where you operate your business from, beginning an e-Commerce website can provide an extra sales channel for you. Creating a site for selling coupons, services, or products online, however, involves a lot of research and planning. The following are steps you can take in starting an online business. Establish a business and marketing plan: Set up a meeting with your team members or business partners. Brainstorm together and write out all the plans in one document. The plan should include all startup and recurring expenses. Set up an overall sales forecast and expense budget. Choose a good domain name which will help customers find you: You need to choose a domain name for your website that – Read the full article
In the world of e-commerce, Magento is king. Lauded as “the leading e-commerce platform provider,” Magento is the front runner for businesses looking to reach their online customers. However, with the current acceleration of the smartphone and their apps, a new buying phenomena has emerged, Mobile Commerce, or m-commerce. M-commerce can be defined as the process of conducting commerce by transferring ownership of goods or services via a mobile device. With the exponential growth of m-commerce, it is imperative your products be available for purchase at your customers’ fingertips 24/7. While your competitors fight for market share in e-commerce, your brand can get a leg up on the competition using Magento for Mobile. Your customers and potential customers may not always be near a computer, but they will always be near their phones. In just a few easy steps, you can leverage m-commerce using Magento themes for Mobile. It comes at an extremely reasonable monthly fee, with the option for full technical management by – Read the full article
Cloud computing is one of the fastest-rising technologies on the Web today. There are a number of large businesses and corporations who have already adopted the “cloud” to replace their existing computing platforms – and small businesses aren’t far behind. What is cloud computing and what can it do for you? Simply put, cloud computing is a set of computing resources delivered online. It’s also an emerging model for delivering information technology services, one that offers scalable and virtual resources. (Geek speak alert! Don’t worry; we’ll break it down for you.) The term “cloud” is used as a metaphor for the Internet, which basically serves as a hosting environment for applications like E-mail, productivity, file backup and storage, and more. Previously, all the data and applications of a user were stored and hosted by a hard drive on a computer or a set of servers at the IT department; with cloud computing, there isn’t going to be any need for – Read the full article
