The Two Main On-Site Issues Post-Panda

On May 10th, 2011, wrote:

Since the most recent Google Panda update, a number of sites have found that their traffic has taken a big hit. Google’s aim was to stop “thin content” sites from ranking; unfortunately, as usual, the definition given by Google is frustratingly vague, and with the update, it may not be so obvious what the issues are. I’ve compiled a short list of some common reasons sites have suffered after the Panda update. Hopefully, this post gives you a better idea, especially if you are one of those having a difficult time trying to determine the source of your traffic dip. (Note: I’m assuming that you are running a legitimate site, not scraping and stealing content; otherwise you pretty much have your problem right there already!) 1. Duplicated Content This is perhaps the biggest issue for legitimate sites that have suffered. It’s obvious that duplicate content can trip the “thin content” flag, but the problem is often quite complicated. For example, – Read the full article

Important Lessons I Learned When Learning How to SEO

On February 10th, 2011, wrote:

I publish this to you guys because in the time I have spent working for Lakeshore Branding, I have learned a lot in what is SEO.  As I will be taking a drastic turn in my life and begin working for the man, there are a few important lessons I have learned. First, a quick background.  After graduating from the University of Iowa, I helped a colleague start up a webhosting company, Host Duplex.  Afterwards, I joined Lakeshore Branding as an SEO Hero (self modified title 🙂 ) to expand my technical knowledge in the SEO industry and further develop my web development skills. Here are the lessons I have learned as an SEO Hero. 1.) You Don’t Know Jack! One of the many lessons I have learned through life is that real life experience is king.  From research and different books, I had thought that I knew my fair share of how to optimize a website.  It wasn’t until I – Read the full article

53 Essential Terms: Internet Marketing and SEO Glossary

On January 7th, 2011, wrote:

In my experience with Internet Marketing and SEO, I have come across a multitude of Internet marketing  and SEO terms.  A lot of these terms usually have very vague or technical definitions that leave you confused and frustrated.  I know how you feel, trust me, I have been there. Fear not, I have compiled a list of internet marketing and SEO keywords in layman’s terms for you people that are new to SEO and internet marketing. 1. Anchor text , anchor link – When you are reading content, and a word is clickable and contains a link. 2. Backlink, back-link – a link from an outside website (outside source) that points back to a website.  (i.e. all the links that connect back to your blog) 3. Broken link – a link that fails to connect to it’s intended destination 4. Cloaking – When a website presents one version of itself to the user and another version to the search engine. – Read the full article

16 Step SEO Checklist Before Launching a Website

On January 4th, 2011, wrote:

SEO isn’t just an additional step to perform when you are launching a website.  It is a process that needs to be implemented throughout the entire website manufacturing process.  Whether you are hiring a SEO professional or optimizing your website yourself, there are certain crucial steps that you cannot neglect in order to fully optimize your website. SEO can be a very confusing concept to grasp; and while new websites must optimize their page rank, they may have no idea where to start optimizing.  Luckily, Danny Dover over at SEOmoz created a checklist that clears the fog on what a thorough SEO process entails. The Checklist: CRUCIAL 1. Targeting– Is each page focusing on one optimal keyword?  This will make it very easy to figure out what each page is relevant for.  Choose a ranking keyword phrase to distinguish each page.  Each following step will need to remain relevant to this keyword phrase. 2. Content- One of the biggest phrases in SEO is – Read the full article