Now that the dust has settled after the farmer update, it should be time to take stock of what exactly happened to our sites and how they were affected, what happened to their traffic and their search rankings. I think it may also be time to look at a new link building strategy because it looks like article marketing – at least the kind that is applied in content farms – has been shot down, probably never to return. Has Google managed to shake up one of your most constant and reliable source of links? The first thing we learn as Internet marketers is this: you need links to your site and you can get links from the many thousands of article directories. The fact is that directories have been a staple of Internet marketing for so many years; and yet it seems now that the era of article directories has ended. But was it really such a bad thing? – Read the full article
Google Analytics holds a wealth of information about your site. Within a few clicks you’ll have all of the metrics that are important to you: page views, visits, unique views, bounce rates, and conversions, etc. If you want to go a step further you can start to segment this information or create custom reports so you can look deeper into the data. Regardless of whether you are an e-commerce site owner, a marketer, a business owner, or a blogger, if you know how to interpret the data correctly, you will be able to make the right choices more often. The numbers don’t lie and if you can base your decision on what the numbers are telling you, you’ll be able to improve the performance of your website and increase the number of business opportunities you’ll get from it. Site Search: A hidden gold mine One of the most overlooked tools in your analytics arsenal is quite possibly the Internal Site – Read the full article
Tumblr is easy to fall in love with – especially if you’re looking for a light (and awesome) blogging platform. It’s going to be even easier once you’ve read the reasons why you should “Tum-blog” and taken note of the fact that the company has significant plans to expand next year. If you’re big on SEO, however… umm. Okay. So here’s the thing: Tumblr isn’t exactly the best blogging platform to support your SEO (search engine optimization) campaign. Unlike WordPress sites or even blogs hosted by Google’s own product, Blogger, Tumblr sites don’t rank well on search results. Which isn’t to say that Tumblr never ranks well – because with a few tweaks, tips, and tricks, you can position your Tumblr blog in a way that gives you an edge in the search rankings. Optimize your page titles: Here’s one good thing about Tumblr: it allows you to modify the HTML of your posts. HTML! Isn’t that a form of – Read the full article
Now that Google Instant has aged a bit and search professionals have had the opportunity to test its effect on SEM campaigns, the general verdict seems to be that Instant has not had a dramatic effect on SEO. Like Google Caffeine earlier this year, Instant seems to be aimed at improving user experience rather than search results. Indeed, in spite of all the SEO anxiety accompanying each change made by Google, the fact remains that their recent upgrades have focused largely on three main factors: * Greater personalization * Better targeting * Increased efficiency And while these are all things that professional SEOs are already optimizing for, now may be a good time to look beyond search results and consider how Google’s changes are affecting search behavior. With the release of Google Instant, it seems clearer than ever that Google wants to make search as easy and as intuitive as possible – and the way it’s doing that is by – Read the full article
As the search engine marketing industry grows, there continues to crop up various web-based apps and tools for rank monitoring. But the simplest – and perhaps most talked-about – of these is a service called AuthorityLabs, developed in Phoenix, AZ, by a developer named Chase Granberry. “Rank monitoring should be effortless,” so goes a line on the AuthorityLabs website, and it’s one echoed by small businesses, enterprises, Internet marketers, and agencies everywhere. Indeed, there’s a great deal of demand for a simple, easy-to-use, and affordable solution that allows customers to track and analyze their ranking performance on search engines (Google, Yahoo!, and Bing) without wallowing in confusion on how to use the tool, or squandering their resources just to pay for a premium service. It’s to no surprise, then, that AuthorityLabs positions itself as a service for “rank monitoring made easy”. The question is, does it deliver on its promise? Pricing: AuthorityLabs readily admits that its service is more expensive – Read the full article
When looking for targeted search traffic for your website, there are two popular ways in which to get these results – Organic search, which we believe is the best SEO ever, and PPC, which stands for pay per click advertising – in our case we talk about Google ads. In order to choose which is best for your website you must first understand the advantages and disadvantages of each. PPC is all those ads you see on right column Google, Yahoo and Bing. Webmasters pay a specific amount of money for each click to their website from the various search results or ads placed on websites. With Google, you will find these ads on the right side, at the top of the searches or on web pages. Of course, in order to get the best location on the search page, you will have to pay a higher per click amount. On the good side, you will only pay if someone – Read the full article
Earlier today, Google officially announced Google Instant- a real-time search experience that predicts search results as you type. As with most announcements, the long-term impacts are not yet known, but let’s look into the important parts.
Old-fashioned PR professionals will tell you that there is no such thing as bad publicity. Well, this no longer holds true, at least not in the age and realm of the Internet. Thanks to Google, it has become so much easier to search and find customers, clients, employees, employers, readers, fans, and business partners online. It’s become so much easier to “Google” a name or a brand and find out everything there is to know about it. The downside? It’s also pretty easy to get misrepresented online. Just ask the boss who has to deal with an undiplomatically-mouthed ex-employee. Or the brand owner who’s facing an angry, dissatisfied ex-fan. Or the business owner whose troubles from many years ago have come back to haunt him. Negative search results on Google – or on any other search engine – can potentially cost companies and business organizations thousands, even millions, of dollars. A number of online reputation management companies promise to remove – Read the full article
