Just as Microsoft is trying to gain greater foothold in the search engine wars, which Google dominates, Google is trying to do the same in the Windows-controlled OS market. Yes, you heard that right. The company is launching its own operating system early next year: the Google Chrome OS. Google recently previewed Chrome OS, which [...]
Marketing research isn’t what it used to be. It has expanded to include the world of websites, blogs, social media, online advertising, and other web-based media. The great thing about this all is that there are lots of tools you can use conduct market research and gather competitive intelligence. Our top posts on Lakeshore Branding [...]
Hard-pressed for time and money? That doesn’t excuse you from doing SEO. Now that small and medium businesses all over the world are learning the nuances of search engine optimization and paying greater attention to search marketing, you can’t let yourself fall behind. You’ve got to work hard – and work smart. Don’t make these [...]
Looking to stretch your advertising dollars? Try implementing a PPC (pay per click) campaign. It’s cheap. It’s ideal for small businesses. It’s not as costly as producing a full-blown advertising or Internet marketing campaign. It’s also can be very effective if executed correctly. Getting your money’s worth on PPC advertising means coming up first with [...]
The holiday season is right around the corner – and with it, shopping galore. Are you ready for Christmas? Is your E-commerce site optimized for maximum sales? People will certainly be looking up holiday items and ideas on the Internet, and – to help you gain greater visibility and maximize search traffic – we’ve come [...]
The following video contains really buff dudes dancing without their shirts on. If that’s not your cup of tea, please click away. Meet the Men of Lakeshore Branding As you can see, sometimes things get a little wild in our office, with our team of studs. In the video is Ryan, our Creative Director, Michael, [...]
Lakeshore Branding offers you a full-service solution to your website needs. Yes, anyone can get a site up and running without someone else’s help, but as a business owner, you know you need more than that to succeed online. You need a team of professionals that can perform website tweaks and perform upgrades quickly without [...]
This week we received an email from a DePaul student (Go Blue Demons!), who was looking to interview a web design company about usability. I spent some time thinking about it and developing some answers and I thought I would share it on our blog- Enjoy! (1) Describe the company. Briefly describe the products they [...]
