Twitter and Facebook: yes, sure, everyone’s heard of these social media giants. But there’s another name that’s slowly but steadily catching the attention of media companies, businesses, and celebrities – and one which you, as an Internet marketer, business owner, or startup, might want to check out for yourself. It’s called Tumblr. Tumblr has actually been around for awhile – it was launched nearly four years ago – but it’s only now that the potential of this easy blogging service is being recognized and realized by the world of social media users. In a nutshell, Tumblr is a platform for blogging, much like WordPress, Blogger, Movable Type, and Posterous, but what makes it different from these other platforms is its ability to “socialize” its service. Tumblr isn’t just for strictly “writerly” bloggers or Dear Diary writers; it’s for anyone who wants to share anything, from text passages, quotes, photos, links, music videos, etc. at the click of a button. In – Read the full article
Link building is currently one of the most important methods used in search engine optimization (SEO). Websites receive high popularity ratings due to the use of search engines with relevance as a basis for measurement. As a result of this link building, a website receives quality traffic taken from relevant sites, thus making it a valuable resource. Credibility, visibility, and awareness are established and a website receives a wide search engine exposure as long as the strategy focus is with link building. The three ways in link building include a complete link, one-way linking, or reciprocal link structure. The first method is the most favorable strategy because it gets links for your site and directs those that do not require a reciprocal relationship. There is a possibility, however, that this link building method will only feature sites that are relevant to their content. This means that the link should have the same theme for search engine optimization. With the one-way – Read the full article
The Internet has provided many businesses with new exciting opportunities. We know that an increasing number of consumers are turning to the Web when it comes to purchasing products and services. As a business owner, this means that it’s vital that you maintain an online presence. You’ll want to give potential customers the best possible chance to buy your services. The first step on the road to achieving this will be to build a website. Many small business owners take that first step, but too few think about what to do next. The reality is that having a website will be of very little value unless consumers can actually find it. This is what makes search engine optimization (SEO) so vital to any business that’s aiming to succeed online: appearing at the top of the search engine rankings will give you the best chance of being noticed. Hiring a suitable SEO consultant is thus going to be important to your – Read the full article
Launching a new product? Opening a new branch or office? Headlining an event? Just won an industry award? Take advantage of the fact that you’re making news – go write a press release. Not only does this classic PR strategy earn you an opportunity to gain free publicity (so you won’t have to pay $15,000 for advertising placements); a press release also allows you to reach a wide audience through the media. You get to keep the brand fresh in their minds, and you’re able to enhance the visibility of your business, too. A press release is your opportunity to get a message through – without having to use hard-sell techniques, sales pitches, and marketing buzzwords. These days, it’s a best practice to optimize your press release for the Web. Why? Well, there are a bunch of reasons why – like reaching potential customers who don’t necessarily keep an eye out for items in traditional news media (newspapers, radio, TV), – Read the full article
Establishing – or enhancing – the presence of your business online will require a lot of text. Let’s see: website copy (with multiple pages), product and service descriptions, blog entries, tweets, Facebook wall posts, E-mail newsletters, pay-per-click ads, etc. So who’s going to do all that writing? Hire a web content writer. That’s the simplest solution, right? It’s also one of the most efficient. You hire the writer for a specific content creation project, maybe even an outsourced writer from offshore. It’s cost-effective, and you’re also able to free up a lot of time for yourself – time that you can spend focusing on running and growing your business, as opposed to playing the role of a copywriter or communication agency. Before you handpick a writer, though, you have to make sure that he or she is your best candidate. An interview may even be necessary. The most important thing, of course, is that the writer has what it takes – Read the full article
Link building is often said to be the hardest part of an search engine marketing campaign by many industry leading experts – but it doesn’t necessarily have to be so difficult. If you’re working on an SEO campaign for a client, or are a business owner looking to improve the number of back links you have, it may be better to focus your efforts closer to home, as opposed to actively hunting for links. The links you attract naturally are often the most high quality, and can help improve your search engine rankings more so than other link building techniques. Here are some tips to make your website naturally “linkable”: Great Content is Delicious! Although “content is king” is an adage that is so overused in the SEO industry it is beginning to lose it’s true meaning – it is actually still completely true. Creating good quality, relevant and engaging content is much more likely to attract visitors, links, and – Read the full article
Search engine optimization may be difficult to effectively utilize, but it can be crucial to staying competitive in the Internet age. Your business is competing against other companies who are using search engine optimization techniques to increase their presence on the Internet and boost their brand recognition. It is important to ensure that people are visiting your website if you want to succeed as an Internet business, especially for ecommerce sites. If nobody visits your site, how do you expect to sell anything? To avoid this problem, here are some SEO tips to help get you started on your path to a larger web presence. Keywords are a key factor in your website’s ranking. In order to ensure that people are able to find your business, you should invest some time in figuring out the optimal keywords for your website. Work with a local search engine marketing company to find what keywords will work best for you. The keywords should – Read the full article
It’s kind of stressful trying to figure out ways on how to rank better in search engines. Just figuring out where your website stands, in terms of relevant keywords, is like rocket science. Like, “Where does my culinary website appear on Google’s search results pages whenever someone searches for ‘easy homemade recipes’?” Sure, there are plenty of web-based apps and tools that promise to help you do just that. But sometimes, these apps and tools are still too expensive. Or too complicated. Their interface makes you want to squint, or hide under a desk. Enter AuthorityLabs. It’s a super simple search engine monitoring service, founded in Arizona by a guy named Chase Granberry. Basically what it does is give you the data or the feedback that you need in order to rank better. It doesn’t matter if you’re a small business, an enterprise, an Internet marketing company, or an interactive communications agency; AuthorityLabs is pretty scalable – and extremely easy – Read the full article
