5 Tips For Increasing Brand Loyalty With The Help Of Social Media

On February 11th, 2013, wrote:

Social media marketing is one of the hottest new developments in advertising today. Print advertising and broadcast commercials are still running strong, but social media offers a previously unavailable way to increase brand loyalty. Everyone has seen it before–customers who are so fiercely loyal that they will actively defend their chosen brand. What creates such a loyalty, and how can you use social media to create such a bond with your customers? Share Personal Experiences Your customers like to feel that they’re part of something more significant than a business relationship. One of the best ways to increase brand loyalty is to make your customers feel like friends. Share personal stories with your followers on social media networks. Personal stories make your customers feel like they are part of your inner circle, whether it’s a trip out of town or an adopted puppy who tore up the living room. Of course you’ll want to make sure you don’t get too – Read the full article

Is Your Business Wired Into Mobile Payments?

On February 1st, 2013, wrote:

If a stranger asked you to name the three best things about your small business, would offering customers mobile payments be one of them? In all likelihood, there is a good chance you are still on the outside looking in when it comes to mobile payments, but don’t fret just yet, there are many others out there like you. While a number of forecasts say mobile payments will continue to grow in the coming years, a sizable portion of small business owners have yet to jump on the bandwagon, waiting to see where the trend goes. Even if you have yet to offer mobile payments for your customers, the data indicates that you will probably will sooner rather than later. In 2011, Google surveyed a wide range of consumers to nail down the means in which the consumers were presently using smartphones and mobile devices in the retail world. Of those surveyed, 79 percent indicated they actively used their smartphones when shopping, with – Read the full article

Using Email Marketing To Reach Out To Your Existing Customer Base

On December 31st, 2012, wrote:

Email marketing can be a very powerful tool, not only for building a list of prospects, but it can also be an effective way for reaching out to an existing customer base. Unfortunately, even seasoned email marketers often forget this fact and instead focus on just adding names to their list. Yet, for the smart marketer, developing your email list by honoring your current customer base can be the swiftest way to generate additional revenues and referrals. There are several reasons why you should use your email marketing efforts to drive traffic participating from your current customer base. First, these customers already know what you stand for and you have already established yourself as an expert in your field. Second, these same clients are interested in what you have to say, which is half the battle already won. Third, they have already purchased from you, meaning their likelihood of doing so again has increased. To help you revitalize your email – Read the full article

How The Elements Of Customer Loyalty Are Changed

On November 11th, 2012, wrote:

Every business as it seems knows the value of having loyal customers. You will recognize this from their slogans, banners as well as in the marketing efforts that they make. But do these businesses actually realize the need for customer loyalty or who the loyal customer is? These are questions begging for answers, which will be provided soon enough in this article. Understanding what customer loyalty really is It is erroneous to believe that any customer is indeed loyal just because such person continues to patronize or purchase from your business. You see there are several reasons why it is possible for a customer to repeat buying from you, which may have little or nothing to do with where this person’s loyalty truly lies. In the light of this, do consider these possibilities regarding repeat purchasing below: A contract agreement with your business is bringing about such patronage Your business offers low cost products or service Switching to competitors will – Read the full article

ESSENTIAL E-mail Marketing Tips: How to Meet Your Customers’ Needs Via E-mail

On January 27th, 2012, wrote:

There are enormous benefits to communicating with your customers via E-mail rather than over the phone. Most customers prefer E-mails to phone calls any day of the week. Put yourself in their shoes. Would you want to receive a call at 10 a.m. from a company you recently did business with? Chances are that most customers are at work when you try to call them, and they may get off work after your business closes. So, they have to go out of their way to return your call. This can be especially aggravating to customers when the phone conversation will be about an error on your part. If you’ve been having some trouble with your computer system or shipping and realize you won’t be able to deliver a product to a customer on time, let them know by E-mail. Most customers prefer to receive an E-mail from your company and would rather skip playing phone tag with one of your – Read the full article