Lakeshore BrandingSearch results for 'customer service' (page 1 of 52)

Social Media Dashboards – with Customer Relationship Management Features – for Twitter

Chris Campbell — Thu, 17 Nov 2011 17:52:32 +0000

It’s not uncommon for businesses today to use social networks – namely, Twitter and Facebook – as a platform for engaging with customers and managing customer relationships. This development has given rise to an increasing number of social media solutions and dashboards, each promising to streamline all tasks and bring a new level of ease in customer engagement. Let’s take a look at the best of these solutions and their features. MediaFunnel MediaFunnel is a social media suite for businesses and enterprises, with a host of features designed to make Twitter and Facebook accounts easier to manage. One of these distinguishing features is Multiple User Roles, or the ability to assign Administrator, Publisher, and Contributor roles and grant various levels of permission to review or publish tweets and Facebook posts (for greater editorial control and efficiency). Apart from monitoring Twitter and Facebook for mentions and tracking the performance of links via Bit.ly and BudURL, MediaFunnel also enables you to - Read the full article

Social Media Dashboards – with Customer Relationship Management Features – for Twitter is a post from: Lakeshore Branding

Letting Testimonials Speak for You: A Guide to Soliciting and Maximizing Customer Reviews

Chris Campbell — Wed, 16 Mar 2011 18:57:49 +0000

According to a study by Forrester Research, 71 percent of online shoppers read customer reviews before making a purchase decision. That’s close to three out of every four! Enough for us to have to seriously take this insight, one that serves as yet another proof that, when it comes to winning new customers (and bringing in new business) a satisfied customer or a loyal fan just might be your most potent sales rep. Oh, and it’s also probably a good idea to start soliciting customer reviews and testimonials. Why? More than techniques to manage your online reputation, reviews and testimonials can act as the worms that bait the fish. (Worms: a funny word to describe that which persuades shoppers to buy and mere visitors to become customers.) Need advice on soliciting – and maximizing the potency of – customer reviews and testimonials? Here’s a quick guide: Soliciting Reviews Ask for it. Your customers may never know that you want their - Read the full article

Letting Testimonials Speak for You: A Guide to Soliciting and Maximizing Customer Reviews is a post from: Lakeshore Branding

Going GoDaddy: A Review of the Popular Web Hosting Service

Chris Campbell — Sun, 12 Sep 2010 02:30:47 +0000

Reliability, speed, support, and pricing: these are the things that one looks for in a web hosting provider. And while there are plenty of hosts who have put their names and services out into the market, none are perhaps as popular or widely talked about as GoDaddy. You’ve all probably seen the Super Bowl ads. But loving the commercials doesn’t automatically mean being familiar with the product or service. Does GoDaddy live up to the hype? Or are you better off with lesser-known domain registrar and web hosting providers? Services: GoDaddy offers a variety of hosting types – Economy, Deluxe, and Ultimate – each of which comes with unlimited bandwidth. Economy gets you 10 GB of space, 100 E-mail accounts, and 10 MySQL databases. Deluxe, meanwhile, offers the best value with 150 GB of space, 500 E-mails, and 25 MySQL databases. An Ultimate Plan gives you unlimited space, bandwidth, and domains, plus 1,000 E-mail accounts, unlimited databases, and a free - Read the full article

Going GoDaddy: A Review of the Popular Web Hosting Service is a post from: Lakeshore Branding

Orland Park, IL Internet Marketing Service

Chris Campbell — Sun, 06 Sep 2009 02:33:29 +0000

All they want is to be able to find the product or service they need without having to scroll through a bunch of useless websites. Most often, online shoppers go to websites that have good reputations, are easy to maneuver and appear professional...

Orland Park, IL Internet Marketing Service is a post from: Lakeshore Branding

San Diego Web Marketing Service

Chris Campbell — Wed, 09 Jan 2008 05:20:20 +0000

A great majority of consumer spending is done over the internet these days. All they want is to be able to find the product or service they need without having to scroll through a bunch of useless websites. Online shoppers will revisit websites that...

San Diego Web Marketing Service is a post from: Lakeshore Branding

How SEO Copywriters Can Improve Your Website for Your Customers and the Search Engines

Guest Blogger — Thu, 26 Jan 2012 17:33:38 +0000

When you try and use Internet marketing and blogging to bring in more business, it is essential to think about each word that you publish. Each page of your website needs to have a goal and each blog post must be aimed at achieving the following: Providing readers with information regarding your business and industry Creating a call for action Encouraging sales Working on optimizing the website Providing customer service Building brand recognition Installing trust Fitting all that into a blog post of around 300 to 500 words may seem like a lot but with the help of SEO copywriters, each of your blog posts can achieve all of those goals for you. Working on Web Copy Your website will no doubt be split up into different sections; what they are will depend upon the services and products that you provide. Most websites will have the obligatory Welcome page, About Us page, and the Contact page. These need to be - Read the full article

How SEO Copywriters Can Improve Your Website for Your Customers and the Search Engines is a post from: Lakeshore Branding

Reputation Management For Leisure Brands

Guest Blogger — Thu, 19 Jan 2012 16:54:38 +0000

Social media is the phenomenon of this century, and along with huge advances in mobile technology, the Internet has changed our lives beyond compare in an amazingly short time. The tipping point is approaching where more business will be done online (than offline), and companies will have to quickly adapt to these new markets or suffer the consequences. However, along with these vast new markets come some downsides. The free and almost instant communication social media brings means that good ideas can spread quickly – but conversely bad reviews can just as quickly spread and ruin a business. The anonymity it affords means that people are no longer afraid of saying what they think, or going over the top. In the leisure industry, prime examples are review sites, the biggest of which is undoubtedly TripAdvisor. There are few other sites that rely so heavily on good reviews for their continued business, so here are some interesting ideas adopted by some - Read the full article

Reputation Management For Leisure Brands is a post from: Lakeshore Branding

Mobile Technology is Changing the Face of Marketing

Guest Blogger — Fri, 13 Jan 2012 16:08:58 +0000

It used to be that marketing teams and technology people didn’t really interact apart from uncomfortable meetings about getting a new offer onto the latest website build. But with the rise of mobile-optimized websites, custom branded apps, locality services, and integrated messaging campaigns, the lines between marketing and technology are blurring. Marketers today must be comfortable talking about HTML5 and integrated databases. Technologists today must be comfortable talking about audience segments, targeting, and messaging strategy. But mobile technology is changing more than how we work together. It’s literally changing how we market and where we put our marketing investment. Poor Old E-mail E-mail was called the ‘killer app’ for at least a decade. Its power to connect with audiences led to an entire generation of technologies to gather addresses, segment lists, target messages, test performance, and provide service. Only, young people today don’t (or rarely) use it. They use instant message technology and social networks, with mobile (and SMS) figuring - Read the full article

Mobile Technology is Changing the Face of Marketing is a post from: Lakeshore Branding

Social Media for Travel Companies: Where We’re Headed (Plus Power Tips)

Guest Blogger — Thu, 29 Dec 2011 19:17:19 +0000

For the travel industry, at least, social media is seen as more valuable than pay-per-click advertising. The World Travel Market 2011 report says that travel professionals see social media as one of the key revenue-generating channels over the next five years. As proof of this, the study found that eight out of ten travel-related businesses use some form of social media. Not only that: the World Travel Market 2011 also expects that in five years, half of all travel-related companies would be generating income and bookings on social media, rising from the current 22%. Out of those using social media marketing, around 50% do not even invest in PPC advertising, while 1 out of 5 of those who do use PPC aim to stop or reduce their spending in the next few years. It is very apparent that the travel industry loves social media. So if you are in the travel business, it is time to amp up your social media activities. Blogs - Read the full article

Social Media for Travel Companies: Where We’re Headed (Plus Power Tips) is a post from: Lakeshore Branding

How to Build Your Brand on Twitter

lakeshorebranding — Thu, 15 Dec 2011 18:46:46 +0000

Twitter helps companies build their brand by introducing a new method of audience communication. Engaging, brief messages build interest and customer loyalty. In 140 characters or less, a company can inform their audience of their latest products or trivia knowledge. Any useful information will propel companies towards this goal. Tweeting and Marketing Companies can write Tweets that are automatically posted three to five times per day. Experts recommend frequency to keep customers interested. From a single article, companies can probably extract 10 or more tweets that represent the main points of the article. Only 25 to 30 minutes a week is required to generate daily Tweets for an entire week. Successful companies engage in a concept called mutual branding. This concept engages both employees and the company on a mutual page. The employee’s photograph and the corporate logo both exist on the page. The better the employee performs, the better the company looks. Feeds and Retweets Retweets and feeds will - Read the full article

How to Build Your Brand on Twitter is a post from: Lakeshore Branding