5 Lessons From Your MBA That Should Help Improve Your Business

On May 22nd, 2013, wrote:

There is a reason MBAs are so valuable in a business setting. No matter how well a company can train their team members internally, employees who are MBAs will always have a leg up. MBA programs traditionally cover classes in management, communication, business writing, finance and accounting and marketing. This degree path combines the most valuable career skills into a versatile and esteemed professional. Companies would be well-served to take cues from MBAs in order to improve a business model. Measure Performance No matter how successful a business feels, performance is hard to gauge without a specific benchmark. While factors like customer satisfaction and retention are important, they are not necessarily indicators of strong performance. By using numerical values, like a return on investment or profit margin, executives can get a better idea of whether a business is performing up to par or could use a little extra support. Constantly use the analytical skills you learned from your MBA coupled – Read the full article

If You’re Branding Yourself As Customer Friendly, Be Customer Friendly!

On May 7th, 2013, wrote:

Roughly 83 percent of online shoppers expect some level of support during the shopping process, according to a 2013 report by LivePerson. Whether you’re an online retailer or a B2B marketing company, you have people who purchase and use your product or service regularly, and at some point, they’re going to need your help. And they’re going to need it now! How you reach out to these customers in their hour of need, makes all the difference. Your customer service efforts can make or break your brand. It’s all about understanding your customers’ needs and doing everything in your power to meet them. Needless to say, your company needs to have excellent customer service in order to be able to meet the needs of such circumstances. The good news is that technology has changed the customer service landscape, so you can personalize the experience. Here are four tools to help keep customers engaged with your brand. Customer Relationship Management (CRM) – Read the full article

Five Ways To Get To Know Your Customers And Drive Business

On April 14th, 2013, wrote:

Developing relationships with your customers makes it much easier to tend to their needs. When you know what your customers want and need, your business can offer a better selection of goods and services that they will want to buy. Understanding the customer will allow you to tailor your product or service to please the customer and increase profits. 1) Keep A Log Of Their Purchases Keeping a list of the things that your customers buy will help you understand their shopping habits. For example, if your online analytics show customers from a certain area purchase a lot of the same product, you can focus your marketing efforts on a certain product to that high traffic demographic. Not only will this allow you to keep track of what has been sold, this also allows you insight as to what sells and what you should purchase from your suppliers. 2) Ask Your Customers To Take Surveys Surveys can be used to – Read the full article

How Customer’s Overall Satisfaction Matters At Your Business

On March 26th, 2013, wrote:

Most business owners launch their company with the mindset of delivering a high quality product or service that generates a good turnover and satisfies the customer. What many businesses fail to realize is the importance of customer satisfaction. It’s more than just a warm fuzzy feeling; it’s about ensuring that your customers return to your business again and again. This gets business owners asking what seem like relatively simple questions: What is customer satisfaction? How can customer satisfaction be measured? How can customer satisfaction be used to improve my bottom line? In this article, we will explore each of these questions, helping you to understand what customer satisfaction is, how you can accurately measure it and how you can use customer feedback to make important decision and changes to your business. What is Customer Satisfaction? Customer satisfaction is not something that can be dictated to a customer or sold by a business. It is something that only the customer can – Read the full article

Working In Customer Service: What’s It All About!

On March 25th, 2013, wrote:

Whether you are someone who works in customer service every day and you wouldn’t change it for anything or you are someone who left customer service far behind them and never want to look back, you cannot deny that the customer service industry is one that has a lot to teach you. No matter how you feel about customer service, it is essentially a vital part of any business (online or the real world) and more so, a vital task that needs to be tendered wisely and carefully. Considered by many as a menial task but truly worth spending some money made off from a business’ revenue. Below are the ins and outs of what customer service is really all about. Listen Before You Speak If you are in customer service, your job is all about pleasing your clients and attempting to meet their needs. You cannot know what their needs are unless you are able to listen to them. – Read the full article

How Can I Improve My Business Reputation?

On March 18th, 2013, wrote:

If you own a small business, you’ve definitely experienced some competition. With new businesses popping up every day, it can be hard to stay afloat. Companies nowadays must rely on their reputation to stay alive and continue bringing in new business. If you’re a small business owner, your reputation is everything – and there may be reasons as to why yours isn’t exactly where you’d like it to be, among which can include: Poor customer service This is the biggest contributing factor to a poor business reputation. If you have less than ideal customer service, people will complain. They will tell their friends, write poor reviews online and will be highly unlikely to do business with you again. We live in a world that’s all about customer service. Train your employees on providing the best, and make sure every customer leaves satisfied. If customers have a good experience at your place of business, they will only tell a handful of – Read the full article

Communication Lessons From A Coffee Giant

On March 13th, 2013, wrote:

Ubiquitous coffee retailer Starbucks is now operating in 60 countries and has more than 18,000 retail store locations. Looking at those statistics, you might be perplexed as to why Starbucks even bothers with things like improving presence on social media given their existing enormous customer base. Actually, the company has proven that it’s not only willing to embrace social media, but also recognizes the techniques necessary to stimulate communication among their target audience. Keep reading to discover some of the tactics the company uses, and why they’re so effective. The Power of Sharing Starbucks recognizes that it’s harder for messages to spread without help. If you’ve ever logged onto Facebook and noticed a graphic, link or video that thousands of people have shared, you probably felt compelled to check it out yourself, even if it was an unconscious reaction. To stimulate visibility beyond the online realm, Starbucks rang in the holiday season by offering a “buy one get one” promotion – Read the full article

What Not To Do For Good Customer Service Results

On March 10th, 2013, wrote:

You can find tons of advice on what to do for good customer service. There are customer service gurus, training classes and online courses. There are some things that are much harder to find: What not to do for good customer service results. Here are the top 10 things not to do for good customer service results. Don’t raise your voice. Never raise your voice. Anytime there is a conflict with a customer, the moment you raise your voice, you lose. This is actually much harder to follow, just remember that you are there to accommodate the customer with whatever he or she has a problem with. You should always remain calm, keep your voice even and be polite. The more difficult it gets, the more calm cool and collected. Never use curse words. This is another of those points where you will automatically lose. Resorting to such measures not only imply that you have lost control of the situation – Read the full article