5 Creative Ways to Engage Customers Online

On October 29th, 2013, wrote:

Interfacing with customers in the virtual arena may seem easy simply because your business has access to such a huge consumer market. Unlike running a brick-and-mortar store that only really caters to people within a limited geographic region, operating a business in the online arena offers you the opportunity to attract a global market if you so choose. But in some ways it can be a lot more difficult than you might imagine. The tricky part is attracting the people who might actually want to buy your product, and you’ll first have to get their attention in order to do this. With a whole world of competitors trying to do the same, you’ll have to shout pretty loud to be heard. Of course, most consumers don’t like to be bombarded. So what you really want to do is find ways to engage them on a seemingly personal level. Here are just a few creative ideas to get you started. Online – Read the full article

How Social Media Marketing Has Changed The Way Companies Do Business

On April 25th, 2013, wrote:

Online social media is proving to be the central focus of how we communicate with each other. Many businesses realize they can develop successful online marketing strategies using social media and blogging sites including YouTube, LinkedIn, Twitter, Facebook, WordPress and others. Now with the significant advancements in mobile technology, access to social media sites has expanded greatly. The younger generation has quickly adopted social media connections as a way to contact their family and friends throughout the day. Many of them remain connected to retail social sites to follow, and interact with, the companies when deciding on making purchases or gathering information on products and services they wish to buy. Many businesses have taken a proactive stance to use social media platforms and blogging sites as a way to promote their businesses and interact with their customer base. When the latest version of Google hit the market, many businesses recognized that setting up, maintaining and pushing fresh content to their – Read the full article